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scwalton

Detroit Red Wings Make Game Programs Interactive With QR Codes - 0 views

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    "the Wings have found mobile devices to be the #1 viewing medium fans are using to see videos accounting for an overwhelming 22% of fans viewing linked videos nearly 2,000 times all the way through. We're very excited at the possibilities this technology provides our team in giving more access and we've only just begun to tap into the capabilities it provides us in both marketing to our fans and giving them exactly what they are asking for in terms of access to their team. Moving forward, we're looking to create exclusive video content that is complimentary to stories included in the magazine, create opportunities for our advertisers to include offers in their ads via QR codes and put our fans in the driver's seat when it comes to giving them information on the Detroit Red Wings.""
anonymous

Courts to rule on fan-created music videos - 0 views

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    The issue of pairing fan-created videos with recorded music is one that still awaits court ruling. Music companies are suing video sites for copyright infringement when fans upload self-created videos using songs from their copyrighted artists.
Ryan Fuller

The Fans Are Disappointed, but Is That a Crime? - DealBook Blog - NYTimes.com - 0 views

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    "Earlier this week, federal prosecutors in New Jersey unveiled a 43-count indictment charging four men with using sophisticated computer programs to bypass security measures to buy up blocks of tickets through online vendors like Ticketmaster. They sold the tickets to brokers, who in turn marked them up for ravenous fans who found the available supply of tickets scarce. According to the indictment, the defendants reaped more than $20 million in profits from 2002 to 2009 through purchases of more than one million tickets by their company, Wiseguy Tickets."
Theresa de los Santos

Google Pulls Music Blogs Over Copyright Claims - Reviews by PC Magazine - 0 views

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    "Music fans were surprised to see some of their favorite Blogger-based music blogs wiped from the Web this week, a move Google said was in response to copyright claims."
anonymous

The merger message - latimes.com - 0 views

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    Merger between Ticketmaster and Live Nation, two of the major concert ticket vendors in the US, was approved by the US Justice Department. Consumer groups, independent promoters and ticket brokers all urged the department to block the deal, warning that it would give the resulting company the power to dictate terms for live entertainment at the expense of venues, artists and consumers. The companies argued that combining their ticketing and promotions arms would enable them to offer better services to venues and acts, and better value to fans.
scwalton

ESPN Mobile TV Launches on Sprint TV - MarketWatch - 0 views

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    ""Mobile has become an invaluable screen to the digital consumer," said Matt Murphy, senior vice president, Digital Video Distribution, Disney and ESPN Media Networks. "To super serve sports fans, you have to provide live coverage on the go, and we are excited to be working with Sprint to provide this offering to its customers.""
kkholland

Digital Marketing: Why Google Wasn't Winning in China Anyway - Advertising Age - Digital - 0 views

  • But it could be a face-saving way to exit a market where Google has made surprisingly little progress. Most research companies agree Google controls at most one-quarter of China's search market. That's hard to swallow, given Google's dominant position in the U.S. and many other major markets.
  • Google has never been a big believer in traditional marketing anywhere, including China, while Baidu is an active advertiser in TV, out-of-home and digital media.
  • "Their chief problem was the idea they could come into the market without doing marketing and expect to replicate the miraculous success they had enjoyed in the U.S. They did no marketing," said Kaiser Kuo, a Beijing-based consultant for Youku.com and the former of head of digital strategy at Ogilvy & Mather in China.
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  • "Google has vision but its execution in China wasn't strong. They don't get the nitty-gritty nuances and are not close enough to the market," said Quinn Taw, a Beijing-based venture partner at Mustang Ventures who has held senior positions at Mindshare and Zenith Media in China.
  • Until recently, for instance, Google.cn had the same clean, sleek look of Google.com, even though Chinese web surfers, particularly in the early days, preferred clicking on popular search topics rather than typing in search characters. Baidu's site reflected that preference from the start.
  • "With its massively popular Tieba forums, a question-and-answer service and a wiki, Baidu leveraged Chinese netizens' natural propensity to share and create content and seamlessly integrated it in to the overall search experience way before Google's attempts," said Sam Flemming, founder and chairman of CIC, an internet research and consulting firm in Shanghai.
  • tionalism and corruption. When Baidu issued its IPO in late 2005, about one-third of Baidu's users were music fans using the site's online music file-sharing service, which operated much like Napster. Baidu didn't earn revenue from the music downloads, but music attracted tens of millions of Chinese to its site and helped make it the No. 1 search engine player. As an American company bound by U.S. laws protecting intellectual property, this growth tactic was not open to Google. Music companies, of course, hate Baidu's music-sharing site. The major labels such as EMI, Warner Music Group and Vivendi's Universal Music have tried suing local sites that allowed illegal downloading, including Baidu, with minimal success in court and little support from Chinese consumers.
  • Unlike Baidu, Google made another mistake in refusing to offer rebates for volume media buys, a common, if not always legal, practice in China's media industry. (
  • Media buyers "couldn't give Google money if they wanted to," Mr. Taw said. "Their sales guys were very arrogant, superior and hard to get hold of. They went out of their way to be jerks."
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    Explores the economic angle of google's potential withdraw from China, and offers a competing argument that the firm's threats to leave may in fact be a face saving measure driven by the bottom line.
Julian Gottlieb

Bravo Works With a Gaming Platform, Foursquare, to Engage TV Fans on Phones - NYTimes.com - 0 views

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    Bravo is hoping to make some of its programming more interactive with viewers' phones.
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