The War For Your Living Room Microsoft's Strategy - 0 views
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Released in 2005, the Xbox has successfully expanded its significance
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it is due in large part to US consumers leveraging connected devices like Microsoft’s Xbox and independent Roku to bridge the smart technology gap
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The SmartGlass platform allows (and encourages) users to connect their smart phones and tablets from Windows, Android and iOS to their Xbox
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Ironically opening the platform to other platforms will drive user adoption of Xbox which in turn might be a huge boon to Windows Mobile 8
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Microsoft needs to use the strength of its living room platform to win over the hearts of mobile users (and app developers)