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Christian Derwein

Getting Consumers to Buy In to Geolocation Apps - eMarketer - 0 views

www.emarketer.com/Article.aspx

geolocation lbs market USA

shared by Christian Derwein on 27 May 11 - No Cached
  • The tools that marketers typically use to entice check-ins, deals and discounts, did not hold much appeal for respondents to the survey. Most smartphone users believed social connections were the biggest draw to location-based apps. Among those who were familiar with them, 41% said connecting to people they knew or could meet was the main benefit, followed by finding places their friends liked (21%) and being able to keep track of their movement patterns over time (17%). Just 8% thought discounts and rewards were the most important benefit, and only 4% cared about the gaming elements of checking in
Christian Derwein

Survey: Over Half of Location-Based Services Users Fear Loss of Privacy - 0 views

www.readwriteweb.com/...users_fear_loss_of_privacy.php

privacy lbs angst

shared by Christian Derwein on 17 Jun 11 - Cached
  • Over Half of Location-Based Services Users Fear Loss of Privacy
  • 1,500 social networking users who own geolocation-ready mobile devices, over half (55%) are worried about the loss of privacy that comes with the use of mobile applications which broadcast your location.
Christian Derwein

The Power of Velveeta: Shopkick Announces 3 Million Product Scans - 0 views

techcrunch.com/...ounces-3-million-product-scans

markteintrittsstrategie LBS startup

shared by Christian Derwein on 20 Apr 11 - No Cached
  • Sleeper location-based service Shopkick is quietly amassing some impressive numbers.
  • Shopkick is different that other location based services for a few reasons
  • Its raison d’être isn’t to be social, it’s to help shoppers get greater rewards for loyalty behavior, not to mention rewards that can be shared across multiple retailers.
  • ...7 more annotations...
  • But it also gives retailers a box that counts a check in only when someone is actually walking into the store, not checking in from the taco truck across the street.
  • The case for what consumers get out of it is pretty clear, and the case for what stores get out of it is pretty clear.
  • But the case for brands is less clear, and that’s one reason Shopkick is spending a lot of time on it.
  • “It’s not just focused on food and grocery, it’s focused on the consumer’s entire life
  • It’s more integrated into everything the consumer is doing.”
  • Brands and retailers pay Shopkick a fee when Kickbucks are offered and can chose to offer more Kickbucks to juice certain behaviors.
  • It’s not too different from companies allocating part of their ad budgets to a promotion over Groupon– it’s more targeted, with a clear call-to-action and far more measurable than other forms of advertising.
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