Group items tagged

Markteintrittsstrategie

Die Markteintrittsstrategie ist ein Begriff des internationalen Marketings und Managements und beinhaltet Maßnahmen, mit denen ein Unternehmen versucht, Markteintrittsbarrieren zu überwinden. Die Planung einer entsprechenden Strategie ist notwendig, wenn ein Produkt oder eine Dienstleistung in einem neuen Markt eingeführt werden soll. Hierbei gilt es auch die richtige nationale oder internationale Timingstrategie zu wählen. Das Gegenstück zu den Markteintrittsstrategien bilden die Marktaustrittstrategien.

confirms 208 operators are now investing in LTE, which is 9

LTE is the fastest developing mobile system technology ever. GSA has again raised its market outlook and now anticipates that at least 81 LTE networks will be in commercial service by end 2012

Global mobile Suppliers Association

LTE and LTE-Advanced Infrastructure, Network Elements, Handsets, Devices, Subscribers

LTE will be the 4G technology standard used by the great majority of service providers, and new questions are arising as deployments gain momentum. Although 4G technologies are the next step in telecommunications and many equipment, device, and network element manufacturers companies are hoping for quick deployments, mobile service providers are going to continue using their 3G networks and getting their money's worth from these networks; by upgrading their 3G networks. Initial LTE deployments have been small and contained, intended to start the ball rolling and to test live commercial networks in certain cities. Deployments over the next three years will be mostly focused on providing faster data rates and better latencies and to provide broadband in problematic or remote areas. It will not be used for voice transport in the near future. Countries such as India will particularly benefit from LTE, and China will also have TD-LTE to complement its TD-SCDMA networks.

ABI Research published last week a new report which forecasts that the location-aware advertising market will reach $1.8 billion in 2015 in the United States. In comparison, the total mobile advertising market will be $5 billion, showing that a sizeable part of the mobile advertising market will use a geo-location component.

ABI Research recognizes that today “It’s still early days and there’s no single ‘right’ approach to location-based advertising,” says practice director Neil Strother. “This remains a very fragmented market that is full of experimentation.”