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"Compete online traffic metrics are leveraged by some of the largest companies in the U.S. and are frequently cited in national and industry publications like USA Today, Wall Street Journal and The New York Times."

It's tough for small companies to compete in the sale of commodities, and I had to give Gary the bad news that his Sea Sheller had indeed become a commodity. He had little, if any, chance of protecting his niche against larger competitors that could buy from the manufacturer in far greater quantities than he could and that could afford to use the Sea Sheller as a loss leader.

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