The September 8th award event was held at the MaRS Discovery District in downtown Toronto. Since announcing the partnership with MaRS in February 2009, MobileMonday Toronto has experienced explosive growth with monthly attendance exceeding 250+ attendees and has received general appreciation for the chapter's approach in supporting all stakeholders within the mobile industry which includes telecom providers, agencies, advertisers, device manufacturers, startups, venture capital and developers in addition to many industry verticals such as search, m-commerce, advertising, and media.