Social media in the arts: creating engagement through chaos | Culture professionals network | Guardian Professional - 1 views
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With a squeeze on resources, everyone is expected to do more with less.
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It's easy to be seduced by the volume of likes on Facebook and RTs on Twitter, but these metrics don't necessarily benefit the approach of engagement based on creating authentic voices
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The problem behind implementing this vision is that individual practitioners often consider the idea of getting online communities to participate in specific tasks as manipulation, which is a result of the perception that engagement is about sales and marketing.
