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Big Data wouldn't exist if we had perfect tools. It is generally defined as 'datasets whose size is beyond the ability of our tools to process them within acceptable timeframes'.

A radio ad for Budweiser has been banned after the advertising watchdog ruled it linked alcohol to sexual success.

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Arrivano i nostri: 'Sweet foods & snacks' rimette un po' di cose a posto con creatività divertenti e concetti acuti. Una campagna per le merendine Popsy, dove i norvegesi della Dist Creative di Oslo prendono in giro gli svedesi, si trasforma in imperdibile classico di quell'umorismo scandinavo che quest'anno è un po' mancato: barzellettine stupide come quelle sui carabinieri (tipo quella di due camionisti su un camion alto 4 metri fermi davanti a un tunnel in cui è vietato l'ingresso a mezzi superiori a 2 metri e mezzo: "Vedi polizia qua attorno?" "No", e allora se la ridono e passano lo stesso, distruggendo il loro carico che non passa sotto la volta) per dimostrare la stupidità dei loro vicini di penisola: "Si possono dire tante cose degli Svedesi, ma sicuramente i dolci li fanno bene".

"E' una campagna che il nostro marchio si merita, soprattutto in questa nuova fase guidata strategicamente da Alessandro Benetton. In questo contesto la pubblicità non poteva non fare la sua parte", così Gianluca Pastore, responsabile worldwide communication director di Benetton, ha celebrato il GrandPrix Press vinto dal brand di abbigliamento con la campagna Unhate. "Condivido pienamente le motivazione della giura - ha detto il manager -. Si tratta di una campagna vissuta dalla gente in tutto il mondo. Una provocazione che ha creato conversazione sul web mettendo al centro un tema di grande attualità come quello della cultura dell'odio". Andrea Crocioni

Wembley FC, the non-league football club sponsored by Budweiser, has signed up a host of former international players, including Ray Parlour and Martin Keown.

Program Highlights This year's program combines topics of longstanding interest and areas of growing importance. Topics of traditional interest include discrete choice modeling, customer lifetime value, portfolio management, and brand research. In areas of surging interest, there are presentations on methods to make marketing decisions using data from social media, text

Recent improvements in marketing analytics and data accessibility make measurements more possible than ever before, yet no silver bullet approach exists to make this an easy task. With executives demanding increased accountability, corporate marketing managers must respond to win more of the untapped profit potential that lies just out of reach. Through interactive presentation and exercises, participants will learn how to use measurements, analytics, and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

The 2012 AMA/AMAF Nonprofit Marketing Conference (NPMC) will zero in on today's marketing essentials to help you better engage your members/constituents and meet your mission-critical objectives. One-of-a-kind perspectives, expert-led sessions and an exceptional line up of speakers from nonprofits of all sizes will be featured throughout this unparalleled conference program.

Looking for ways to gain competitive advantage through the effective use of marketing research? Learn how leading firms are using advanced marketing research techniques to strengthen customer loyalty and increase sales, to make new product development decisions, and to price products for increased profit in today's challenging environment. The 2012 Advanced School of Marketing Research focuses on advanced marketing research methods and models and their application to the real problems faced by marketing professionals. This year's program covers a variety of marketing research topics including the latest thinking in: Qualitative research methods Social media research tools Best practices in new product development research Measuring and strengthening brand equity Selling the value of advanced marketing research to clients and management And more!

As of 2011, there were about 27 million small businesses in the United States, according to the U.S. Small Business Administration, all of which work with a variety of vendors large and small to get their jobs done. Small businesses with small budgets need all the help they can get in finding savvy solutions to their needs, which obviously presents plenty of business opportunities for B-to-B vendors, but also creates a valuable marketing opportunity. Vendors can boost their own brand images by helping SMBs build theirs.