Group items tagged

Looking for ways to gain competitive advantage through the effective use of marketing research? Learn how leading firms are using advanced marketing research techniques to strengthen customer loyalty and increase sales, to make new product development decisions, and to price products for increased profit in today's challenging environment. The 2012 Advanced School of Marketing Research focuses on advanced marketing research methods and models and their application to the real problems faced by marketing professionals. This year's program covers a variety of marketing research topics including the latest thinking in: Qualitative research methods Social media research tools Best practices in new product development research Measuring and strengthening brand equity Selling the value of advanced marketing research to clients and management And more!

Program Highlights This year's program combines topics of longstanding interest and areas of growing importance. Topics of traditional interest include discrete choice modeling, customer lifetime value, portfolio management, and brand research. In areas of surging interest, there are presentations on methods to make marketing decisions using data from social media, text