Tata Sons and it's ex Chairman Mr. Cyrus Mistry is fighting to prove their point. The Cyrus Mistry letter bomb should be considered as the lowest point of corporate communications ad information's were passed to media. Cyrus Mistry claim that Tata Sons investment or acquisition will lead to the write down of $18 bn which shocked the investor community and especially retail investors.
Advertising is a persuasive and informational tool and is designed to influence the purchasing behavior and thought patterns of the audience. In addition to newspapers, magazines, and broadcast media, advertising media includes direct mail, letters, pamphlets, cards, billboards and posters as well as the internet.