How is subjectivity constructed in the image, and whose subjectivity is constructed?

In the picture you can see Roma girl to advertise milk, when this role is usually performed by a blond girl with pale skin, as a sign of purity.
This way it tests the audience, who is used to that other image, and makes them think about the reason why this picture might be shocking to them. It's a test of the feelings one can have when he or she fist see the image.


What prior knowledge is assumed?

As a foreigner I have needed to inform myself about the situation, as well as the ethnic characteristics of the girl, in order to understand the image. In Spain there is nothing special about a brunette, and it isn't shocking to see a girl like the one in Huhtala's work in an actual advertisement.
However, in other countries the aspect of the girl denotes that she is gipsy, a condition which may not have a good reputation. The Roma community has been long stablished in the finnish territory, but despite that fact, it is still quite isolated.

Making visible in visual art (what does that mean in contemporary art)?

Art has traditionally belong to those who could afford it. This is why most of the artworks we have now from the past are telling us some story about greatness. From the great ancient myths to the royal portraits, we have a long list of themes that form the trending topics on the art history. They tell us about important wars, notorious people, great events, or maybe the almost perfect techniques of the artist.
Even now, most of the visual stimulation we receive are focused in majorities.
Making visible means caring about all those things that we choose to ignore, or maybe we really don't know anything about, and everything we take for granted. It is about highlighting those unnoticed things or people, so everyone can see them, everyone can care about them, and appreciate them.