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Spreading an idea means getting it from your brain into someone else’s. It means putting together the essential facts, the logical arguments and your insightful conclusions together in exactly the right way to recreate your brilliant idea in the mind of your reader.

Try to describe your audience with this simple formula: X who Y. For example: “Bloggers who want to get more traffic”.

If you can’t explain what your post is about in one simple, short sentence, it’s probably too complex or unfocused.

My trade magazine features can require up to dozen sources, which means many interviews and lots of quotes. Sometime early in my freelance life, I realized I needed a way to keep the sources and their material straight, especially during the cutting and pasting part of the editing process. The solution?  Type the notes from each interview in a different color.

The colors facilitate turning an overwhelming mishmash of perspectives, examples and quotes into a coherent article.

cynic comes from a Greek word meaning “dog-like, currish, churlish.”

The word cynosure comes from a Greek word meaning “dog’s tail.” This was the name given by the Greeks to the northern constellation Ursa Minor, the “Small Bear” in whose tail is the Pole-star, also known as the North Star. Because the North Star is bright and a means of finding the direction of north, the word cynosure acquired the figurative meaning of “something that is bright and serves as a guide.”

But learning how to be a successful freelance writer is a bottomless pit. There’s always more you *could* know that *might* help your freelance writing career.

creeping learning addiction that eats up all their time and prevents them from moving forward.