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John Lemke

How to Avoid Spreading Myths and Misinformation Online - 0 views

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    This article gives some nice tips on checking facts. There is more out there than just snopes.com.
John Lemke

College papers: Students hate writing them. Professors hate grading them. Let's stop assigning them. - 0 views

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    I am sorry but I must disagree. If the problem is that American students hate to write and write poorly, the solution is not to remove it from our education system. In fact, the opposite is true.
John Lemke

15 Shocking Facts You Don't Know About Weed - Page 5 - 0 views

  • What weed users are really feeling is short-term cognitive and motor impairment.
John Lemke

15 Shocking Facts You Don't Know About Weed - Page 3 - 0 views

  • It impairs the activity of immune cells in your lungs, which work to prevent respiratory infections, by impairing their ability to kill bacteria and fungus, Dr. Tashkin said.
John Lemke

15 Shocking Facts You Don't Know About Weed - Page 4 - 0 views

  • ut research shows it can exacerbate mental health problems, such as bipolar disorder and schizophrenia, in people with a predisposition for these conditions.
John Lemke

15 Shocking Facts You Don't Know About Weed - Page 9 - 0 views

  • Some marijuana experts, like Mayo’s Bostwick, think this tight regulation is harmful because all the marijuana used in studies come from the same place — whereas in the real world, the plants can vary widely, leading to different effects for different people.
John Lemke

15 Shocking Facts You Don't Know About Weed - Page 7 - 0 views

  • There is “absolutely no comparison” between the safety of marijuana and tobacco smoke, Dr. Tashkin added, noting that the latter is the top cause of preventable deaths in the United States. No one has ever overdosed on marijuana, and no major studies have found a significant increase in lung cancer risk from the drug.
John Lemke

15 Shocking Facts You Don't Know About Weed - Page 8 - 0 views

  • His friends said he was agitated after eating the brownie — one side effect of edible pot that’s not usually seen when the drug is smoked. Edibles are also more likely to make an individual paranoid and dizzy, Franson said at the AHCJ conference.
John Lemke

15 Shocking Facts You Don't Know About Weed - weather.com - 0 views

  • There are known carcinogens in marijuana smoke the same that’s in tobacco smoke. We also know that there are pre-cancerous changes in the [airways] of heavy marijuana users who don’t smoke tobacco.”
John Lemke

15 Shocking Facts You Don't Know About Weed - weather.com - 0 views

  • A Swedish study of 45,450 males showed no increase in the 15-year mortality rate of pot smokers, compared to those who did not smoke, according to an editorial published in BMJ.
John Lemke

15 Shocking Facts You Don't Know About Weed - weather.com - 0 views

  • Extremely low doses of THC may protect the brain from long-term cognitive damage in the wake of injury from a lack of oxygen, seizures or toxic drugs, one study in mice published in the journal Experimental Brain Research found.Another mouse study concluded that CBD might help stop alcohol-related brain damage.
John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
       
      This means finding your voice.
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  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

Writer Unboxed » The Lessons I Should Have Learned from Stephen King's On Writing … - 0 views

  • It’s easy to get caught up in the fact that we want others to love what we write. We make one tiny, harmless alteration after another, and eventually our work becomes something else entirely.
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    I too love this book.  If you struggle with the rewrite, read this post and then get King's book.
John Lemke

Writer Unboxed » A 'Logic Model' for Author Success - 0 views

  • in this age of the “writer as an entrepreneur” responsible for a growing share of the work required to not only create but also sell a book, adding management skills to our repertoire of abilities is not at all a bad idea.
  • as launch time approaches, authors get overwhelmed by thinking that they have to do “everything:” Twitter, Facebook, Goodreads, ad campaigns, bookstore talks, conference panels, media articles, email newsletters, book clubs…you name it.
  • what our goals are beyond sales
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  • Based on our mission and our definition of success, we can then work out a manageable set of steps to take in line with our specific interests and goals. We feel more in control and less anxious about having to “do it all.”
  • A more viable definition of success does have a quantitative element, but it doesn’t necessarily mean “number of copies sold or dollars earned.” It can mean other measurable outcomes such as landing a teaching job or a column in a respected publication.
John Lemke

15 Shocking Facts You Don't Know About Weed - weather.com - 0 views

  • But research on its long-term medical effects — and its impact on healthy individuals — has been hampered by the federal government’s stance on its legality, he continued. “Pharmaceutical development has been thwarted by the federal government’s seeming unwillingness to have new scientific discovery supplant long-standing ideology.”
John Lemke

15 Shocking Facts You Don't Know About Weed - Page 2 - 0 views

  • Tetrahydrocannabinol, or THC, the active psychedelic ingredient in cannabis, has known anti-tumoral effects, Donald P. Tashkin, M.D., a pulmonologist at UCLA who has studied marijuana for more than 30 years, told weather.com. “It’s been shown by a large number of investigators to [reduce] growth of brain, lung, breast, prostate and thyroid cancer cells in animal models,” he said.
John Lemke

3 Steps for Creating Meaningful Goals That Will Help You Make Progress as a Writer - 0 views

  • This goes beyond setting goals for individual projects and instead spans all parts of your writing life, from pitching to craft to the business side.
  • Brainstorm all the things you’d love to see yourself accomplishing as a writer. Once you’ve got your ideas down on paper, streamline those thoughts by writing in one sentence that encompasses your overall objective for writing.
  • Each big picture requires a different set of tasks. And each short-term goal will flow naturally from your big picture goal.
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  • Create specific dates by which you want to reach each short-term goal. It may initially feel strange and groundless to set deadlines when you’re unsure of how long things should take. Do it anyway. You can always go back and edit. In fact, you should regularly edit and tweak your goals as you gain expertise and knowledge
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    I am big on goal oriented planning.  This is good article, complete with personal examples from the author, on how to specifically apply the process to copy and freelance writing.
John Lemke

20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand - 0 views

  • Spreading an idea means getting it from your brain into someone else’s. It means putting together the essential facts, the logical arguments and your insightful conclusions together in exactly the right way to recreate your brilliant idea in the mind of your reader.
  • Try to describe your audience with this simple formula: X who Y. For example: “Bloggers who want to get more traffic”.
  • If you can’t explain what your post is about in one simple, short sentence, it’s probably too complex or unfocused.
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  • Make sure a clear connection exists between the opening of your post and the headline.
  • If a sentence, phrase or word is particularly important or significant, use bold or italics to add stress. But don’t overdo it.
  • Always be consistent with your terminology.
  • If a point is worth making, it’s worth making twice. Or even three times.
  • Only tell them what they need to know to follow your argument. Share the minimum you need to convey the desired message.
  • Clear examples help readers understand difficult concepts.
  • Concrete language describes something detectable by the senses. Something you can see, feel, hear, smell or taste. Abstract concepts are much harder to imagine.
  • When you provide specific detail in your writing, there’s less room for ambiguity. Your reader is far more likely to end up with the same idea in their head as you have in yours.
  • Clarity does not tolerate “might,” “may” or “possibly.” If you can’t say something with certainty, perhaps you shouldn’t be writing about it at all.
  • if you’re in the business of spreading ideas, you must make friends with bullets.
  • Bullets are a valuable tool, but you should never drop your reader into a list without first setting the scene.
  • make sure each point is recognizably related to the others.
  • If you were giving your reader a list of steps, you’d present them in the order they needed doing, right? Obviously. But if the items in your list aren’t steps, they often still have a natural order – even if you didn’t have one in mind when you wrote them.
  • always supply everything the reader needs to fully understand your points within the post itself.
  • You think you’re being generous but truthfully you’re being greedy. Greedy with your reader’s time, their attention, and their patience.
  • include a clear call-to-action. Tell your reader what you want them to do.
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    20 tips on writing with clarity.
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