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John Lemke

7 Stellar Examples of Convincing Copywriting - 0 views

community.copypress.com/online-copy-examples

examples copywriting 2014 WriteLink writing list tips

shared by John Lemke on 11 Feb 14 - No Cached
  • John Lemke on 11 Feb 14
     
    One of the reasons writers must read is to learn from example. The same applies to the specialty of copywriting. This post list seven great examples.
John Lemke

The Great Content Checklist: Tips, Tools, and Examples - 0 views

contentmarketinginstitute.com/...-checklist-tips-tools-examples

2014 content checklist tips tools examples writing freelance copywriting WriteLink

shared by John Lemke on 09 Jul 14 - No Cached
  • John Lemke on 09 Jul 14
     
    This article makes some good points and has lots of great examples.
John Lemke

20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand - 0 views

boostblogtraffic.com/crystal-clear-writing

2014 writing freelance copywriting tips list writer WriteLink

shared by John Lemke on 15 May 14 - No Cached
  • Spreading an idea means getting it from your brain into someone else’s. It means putting together the essential facts, the logical arguments and your insightful conclusions together in exactly the right way to recreate your brilliant idea in the mind of your reader.
  • Try to describe your audience with this simple formula: X who Y. For example: “Bloggers who want to get more traffic”.
  • If you can’t explain what your post is about in one simple, short sentence, it’s probably too complex or unfocused.
  • ...16 more annotations...
  • Make sure a clear connection exists between the opening of your post and the headline.
  • If a sentence, phrase or word is particularly important or significant, use bold or italics to add stress. But don’t overdo it.
  • Always be consistent with your terminology.
  • If a point is worth making, it’s worth making twice. Or even three times.
  • Only tell them what they need to know to follow your argument. Share the minimum you need to convey the desired message.
  • Clear examples help readers understand difficult concepts.
  • Concrete language describes something detectable by the senses. Something you can see, feel, hear, smell or taste. Abstract concepts are much harder to imagine.
  • When you provide specific detail in your writing, there’s less room for ambiguity. Your reader is far more likely to end up with the same idea in their head as you have in yours.
  • Clarity does not tolerate “might,” “may” or “possibly.” If you can’t say something with certainty, perhaps you shouldn’t be writing about it at all.
  • if you’re in the business of spreading ideas, you must make friends with bullets.
  • Bullets are a valuable tool, but you should never drop your reader into a list without first setting the scene.
  • make sure each point is recognizably related to the others.
  • If you were giving your reader a list of steps, you’d present them in the order they needed doing, right? Obviously. But if the items in your list aren’t steps, they often still have a natural order – even if you didn’t have one in mind when you wrote them.
  • always supply everything the reader needs to fully understand your points within the post itself.
  • You think you’re being generous but truthfully you’re being greedy. Greedy with your reader’s time, their attention, and their patience.
  • include a clear call-to-action. Tell your reader what you want them to do.
  • John Lemke on 15 May 14
     
    20 tips on writing with clarity.
John Lemke

Color My World | The Word - 0 views

www.asja.org/...color-my-world

2014 writing WriteLink freelance copywriting tips writer

shared by John Lemke on 03 Sep 14 - No Cached
  • My trade magazine features can require up to dozen sources, which means many interviews and lots of quotes. Sometime early in my freelance life, I realized I needed a way to keep the sources and their material straight, especially during the cutting and pasting part of the editing process. The solution?  Type the notes from each interview in a different color.
  • The colors facilitate turning an overwhelming mishmash of perspectives, examples and quotes into a coherent article.
  • John Lemke on 03 Sep 14
     
    Some tips on how this author uses colors to keep her work straight.
John Lemke

Compound Plurals - 0 views

www.dailywritingtips.com/compound-plurals

2014 compound plurals writing freelance copywriting tips grammar

shared by John Lemke on 05 May 14 - No Cached
  • In regard to American usage, the Chicago Manual of Style recommends that writers consult Merriam-Webster’s Collegiate Dictionary for “tricky” compounds like fathers-in-law, courts-marital, and chefs d’oeuvre, adding, “For those not listed, common sense can usually provide the answer.”
  • Compound nouns are of three kinds: open, closed, and hyphenated.
  • Some speakers have trouble with nouns that end in -ful, puzzling, for example, between cupfuls and cupsful. This is a case in which common sense should probably advise against consulting M-W. Although the M-W entries for cupful, handful, and armful list the plurals cupfuls, handfuls, and armfuls first, they give cupsful, handsful, and armsful as alternative spellings. In addition, the spelling handfull is in there as an “also.” My American spellchecker does not countenance any of these alternatives. Cupsful doesn’t cut it because compound nouns are made up of two or more words that can be used on their own. For example, the words in the compound policeman can be used separately: “The man called for the police.” The element ful in cupful is not a word; it’s a suffix. Common sense tells me that cupsful is incorrect.
John Lemke

The Only 6 Posts Worth Writing (and How to Totally Nail Each One) - 0 views

boostblogtraffic.com/posts-worth-writing

writing WriteLink freelance copywriting writer how to 2014 tips

shared by John Lemke on 11 Jul 14 - No Cached
  • John Lemke on 11 Jul 14
     
    A nice how-to with lots of examples.
John Lemke

Hyperlink with care, website owners urged :: Freelance UK - 0 views

www.freelanceuk.com/...4486.shtml

2014 WriteLink freelance copywriting writing tips legal law copyright license

shared by John Lemke on 07 Mar 14 - No Cached
  • Website owners should use hyperlinks carefully, such as by checking they are not linking to subscription-only content and that the terms of the site linked to permit such an action.
  • Under the directive, right holders have the power to control the online communication to the public of their works – the so called "communication to the public right".
  • “The door was left open to find the right infringed where for example the hyperlinks point to material only available via a subscription.
  • ...2 more annotations...
  • The court also did not address
  • if the website linked to expressly prohibited links or required prior permission in its website terms and conditions or what if these terms prohibited commercial re-use.
  • John Lemke on 07 Mar 14
     
    Sad that we have to worry about sending other sites traffic.
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