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John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
       
      This means finding your voice.
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  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

7 Stellar Examples of Convincing Copywriting - 0 views

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    One of the reasons writers must read is to learn from example. The same applies to the specialty of copywriting. This post list seven great examples.
John Lemke

How to Find Inspiration for Your Blog Posts (38 Experts Reveal Their Secrets) | The Creative Copywriter. - 0 views

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    While a writer must write whether motivated or not, it is nice to hear how others deal with inspiration.
John Lemke

20 Copywriting Blind Spots All Web Writers Should Avoid » SEO Copywriting - 0 views

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    Some tips to not only make your copy more readable but also to help with SEO.
John Lemke

SEO and content writing tips: Week ending March 4, 2014 » SEO 2014 - 0 views

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    This is a good long list of links to other articles.
John Lemke

How to Become a Freelance Writer in 900 Simple Steps - Part 1: Risky Business | LitReactor - 0 views

  • What exactly do freelance copywriters write? Everything! From ad copy to newsletters, from policies to blogs, from business proposals to brochures, and from catalog blurbs to t-shirt taglines, there's nothing off-limits. James told me she's worked on everything from tweets for non-profits to ghost writing a book for a motivational speaker to writing taglines for Nike. So, if you are after variety, it appears that the freelance thing delivers. Sure, some freelances have specialties, but generally speaking, they are just really skilled at writing and they help businesses who need someone with that skill to produce written content. Unlike traditional writers, these people don't get their names in the byline, but they do get paid hourly for their work. Did you catch that? HOUR-LY.
John Lemke

» Writing Jobs from TextMaster.com (Full Review) : Freedom With Writing - 0 views

  • TextMaster.com is an interesting little site that is fairly new but already has a reputation for being a good way to get started as a freelance writer. They make the claim that they are writer centered and by all accounts are fair and honest.
  • To become a member of the site, you simply sign up and verify your email address. Then you can go and explore the site.
  • There are 3 categories on TextMaster that will be of immediate interest to you: Copywriter, Translator, and Proofreader. These are the 3 areas that you can apply to for work.
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  • You can choose up to 7 interest categories and then select a star rating based on your expertise in the area. Because your list of available jobs is based on this list, you might want to tweak it to get the best search results. It’s not a long list and the categories are fairly standard with one exception: There is a separate are for the sensitive topics of religion and pornography.
  • There are two methods of finding a job on this site: Look for one and wait for one to come to you.
  • there is no direct client to writer communication which almost always increases the issues with editing.
  • there is the warning that if a writer has a lot of requests for rewrites or changes their status may be downgraded and eventually suspended.
  • There are several different levels of writers on this site and they are ranked in two different manners. Your initial level after submitting your sample is going to be Bronze. This means that you have written less than 10,000 words. The more words you write, the higher your level is going to be. The levels are Bronze, Silver, Gold, Diamond, and Platinum.
  • Basic, Standard or Expert. So if you do well on your sample then you might enter the site as a Bronze Standard. That would mean that your initial pay rate is 3.9 cents per word. It sounds low but you can move up quickly. If you do well you will be rated again and if you are granted the expert level then you get a bump to $0.10 a word. You can eventually make more than $0.15 per word.
  • payment threshold of $70
John Lemke

The lazy person's guide to writing great copy - fast! » SEO Copywriting - 0 views

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    Some tips to keep your output rolling on schedule.
John Lemke

5 Questions That Will Make the SEO Writing Process 5 Times Smoother - SEO Copywriting - 0 views

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    A good list of questions to write better for SEO.
John Lemke

The Write Life Presents: The 100 Best Websites for Writers in 2014 - 0 views

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    Fellow writers, here is a list to keep you busy. Feel free to leave a comment as to which ones you like.
John Lemke

140 Websites That Pay Writers in 2014 - 0 views

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    A good list of sites with links to more lists.
John Lemke

Writer Unboxed » Ten Myths about Writing - 0 views

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    I get some of these often, others rarely. Nonetheless, it is a good list of myths.
John Lemke

Writer Unboxed » The Lessons I Should Have Learned from Stephen King's On Writing … - 0 views

  • It’s easy to get caught up in the fact that we want others to love what we write. We make one tiny, harmless alteration after another, and eventually our work becomes something else entirely.
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    I too love this book.  If you struggle with the rewrite, read this post and then get King's book.
John Lemke

Creating Stunning Character Arcs, Pt. 1: Can You Structure Characters? - Helping Writers Become Authors - 0 views

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    Some very understandable tips on character development. There is also an audio version.
John Lemke

Self-Publishing Truism Bingo « terribleminds: chuck wendig - 0 views

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    A good read exploring the "publishing war" and self-publishing.
John Lemke

Anne R. Allen's Blog: From Pathetic to Professional: 8 Ways to Beat the First Draft Blues - 0 views

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    Some good tips on getting that first draft moving to final.
John Lemke

5 Ways to Fake Confidence in Your Article Pitch | The Renegade Writer - 0 views

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    Some good points on how to word things when you sell yourself as a writer.
John Lemke

Suck It Up & Writer Up-Preparing for Greatness | Kristen Lamb's Blog - 0 views

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    A good post... mostly about keeping your chin up as a writer.
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