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Sperm can pass trauma symptoms through generations, study finds | The Verge - 0 views

www.theverge.com/...a-symptoms-through-generations 2014 trauma inheritance physiology psychology medicine research LL-Pub
shared by John Lemke on 13 Apr 14 - No Cached
  • People who experience early childhood trauma, like abuse or war, often exhibit a number of hormonal imbalances. The mechanisms involved are poorly understood, but most scientists agree that traumatic events alter gene expression, which then causes misregulations in a number of biological processes. But whether these changes can actually be passed down to offspring is a controversial question, because it would imply that acquired traits — traits that aren't actually encoded in DNA, but rather arise following certain experiences — are somehow being passed down through generations.
  • After the pups of the traumatized male mice were born, scientists monitored their behavior. As expected, these pups showed the same symptoms of trauma that their fathers did, despite having never undergone traumatic events themselves. And these symptoms were even apparent in a third generation of mice.
  • When researchers looked at the sperm of the traumatized mice, they discovered that the microRNAs in these sperm cells were also present in abnormally high numbers. "This means that germ cells — sperm in males and oocytes in females — are very sensitive to environmental conditions in early life," Mansuy says, "and early childhood trauma has consequences not only for the brain but also for the germ cell line
  • John Lemke on 13 Apr 14
     
    An interesting article on how trauma may be handed down but not by psychological transference nor DNA but by some other means of physiology. In other words, it is neither handed down from environment nor DNA. 
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5 Quick Ways Busy Freelancers Can Keep Marketing - 0 views

www.makealivingwriting.com/freelancers-can-keep-marketing 2014 writing copywriting tips marketing business
shared by John Lemke on 06 Apr 14 - No Cached
  • The clients are “not there” for all freelancers, until we go out and proactively market and find them. Take responsibility for your business success and realize it’s up to you to get out there and look for new clients (or new projects from current clients).
  • Don’t have a writer website? It’s time to get one. You really can’t present yourself professionally these days without a site.
  • Tweaking your site copy is something you can do 10 minutes a day on, and it’s well worth it to up your odds of drawing prospects to you.
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  • The writer who sent this comment may be missing out if they’re not active on LinkedIn, the one social-media platform where self-promotion is more acceptable.
  • My experience is LinkedIn connections are happy to recommend and refer you, if you’ll only ask. And it takes just a few moments a day to reach out. You can even mass-mail your LinkedIn contacts 50 people at a time, but use this option with caution to avoid coming off spammy.
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This One Tiny Habit Can Help You Become a More Productive (and Wealthier) Freelancer | ... - 0 views

www.therenegadewriter.com/...mini-habits-stephen-guise 2014 writing copywriting tips freelancer writer
shared by John Lemke on 06 Apr 14 - No Cached
  • “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle
  • Not only did his book confirm for me that the best way to create a positive change is through small acts repeated daily, but the book was exceptionally well written and researched — impressive in that the author is not a professional writer — and so applicable to the many writers I meet who struggle with getting query letters out the door or writing big projects like books and novels.
  • There are two kinds of motivation. The first type is having a reason for doing something. My motivation for exercise is to look and feel healthy. My motivation for doing this interview is that you asked me to do it and I want to spread the word about mini habits. Unlike the next definition of motivation, your reason for doing things is generally very stable and changes very little over time. There’s also emotional motivation, which is rooted in enthusiasm and determines your willingness to take action in the moment (“This year I’m going to get in shape so I’m off to the gym!”). Most goal systems rely on this type of motivation; they’ll tell you that you need to find this motivation to succeed. The problem is that emotional motivation isn’t reliable or habit friendly.
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  • There’s a quote from Sun Tzu’s Art of War which sums up the Mini Habit system: “Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.” By taking one small action a day—just one small behavior change—we start with a win. After that point, you’re free to do more.
  • John Lemke on 06 Apr 14
     
    The article talks about taking small steps to make a big difference.
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The Complete Flake's Guide To Getting Things Done - Copyblogger - 0 views

www.copyblogger.com/flake-productivity 2014 LL-Pub guide GTD
shared by John Lemke on 23 Apr 14 - No Cached
  • What we lack is focus. Everything looks good to us.
  • You’re not going to get a damned thing done until you actually know what you want to get out of it.
  • Just know what you want to get out of the thing you’re thinking about doing.
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  • “Pivotal Technique,”
  • Step 1. Get nice and clear about what you want. Step 2. Get completely, impeccably, bullshit-free clear about where you are now, with respect to that.
  • Flakes are flaky because the map seems impossible. Productive people are productive because the map seems real. The flakes are actually right, but a fat lot of good that does us. The productivity people follow their imaginary map, and because they’re doing something, they get somewhere. (Curse you, productivity people!)
  • Allen is very smart about this. It has to be the single next thing to take action on.
  • If you can’t do it in 20 minutes, it’s probably not the next action. Find the next action.
  • The plan in 7 reasonably painless steps When you’ve got something to do, figure out what you really want to get out of it. Do the Pivotal Technique. Think about what you want, then get clear about where you are right this minute. Notice the difference. Figure out the next action. Do what you feel like. Rinse, lather, repeat. Start a compost pile for ideas, notes, plans, and insights. Stick to a few primary areas of focus — three or four is a good number for a lot of people.
  • John Lemke on 23 Apr 14
     
    A good article on why "flakes" actually rule.
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So, How DO You Promote a Blog Post, Anyway? - 0 views

www.makealivingwriting.com/how-to-promote-a-blog-post 2014 WriteLink writing freelance copywriting bloggin promoting post blog
shared by John Lemke on 12 May 14 - No Cached
  • Comment on their posts.
  • If you want to build a blog, the reality is that Twitter is one of the most important platforms for sharing, probably followed by Google+, at this point. If you’re in a home/food/how-to niche, Pinterest may be important to you as well. If Facebook seems like a place people talk about your topic a lot, it might be useful, too.
  • There are plenty of tools out there — among the most popular are AddtoAny, ShareThis, and Sharebar (which is what I’m currently using).
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  • Reverse-engineer your social-media success by noticing what sorts of posts get shared a lot in your niche, and writing something along those lines.
  • the key ingredient: Write a strong headline
  • Use hashtags
  • Use a scheduler
  • Don’t just keep retweeting your headline and link. Instead, vary what you say.
  • Be sure you share other things inbetween the repetitions of your new post. Do some scanning, find some interesting stuff, and lace it into your schedule as well, so you don’t start looking like an obnoxious salesman and continue to appear to be putting out useful, varied info.
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TV Everywhere users watch more TV overall - 0 views

www.broadbandtvnews.com/...re-users-watch-more-tv-overall 2014 watch users growing
shared by John Lemke on 26 May 14 - No Cached
  • According to research published by Viacom TV Everywhere users show an increase in overall TV viewing, as well as greater customer loyalty towards pay TV providers that offer TV Everywhere services.
  • Online surveys were conducted with more than 1,300 Viacom viewers ages 13-49 and more than 600 kids ages 2-12. Participants included both users of TV Everywhere and non-users.
  • The majority of users agree: TV Everywhere is additive to the TV viewing experience. Since they began using TV Everywhere apps and sites, 64% report watching more TV overall. This finding is even stronger among Millennials, with 72% watching more TV.
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  • While 19% of users say they have no problems with their TVE experiences, the top issues tend to be tech-related, including loading/buffering (24%) and crashing/freezing (23%). Content-related issues are far less common.
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Is Paranoia Preventing YOU From Finding Success as a Writer? | Positive Writer - 0 views

positivewriter.com/paranoia-writer 2014 WriteLink freelance copywriting tips list writer
shared by John Lemke on 06 Jun 14 - No Cached
  • John Lemke on 06 Jun 14
     
    A good perspective to stay motivated.  Also includes a link to a free e-book.
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20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand - 0 views

boostblogtraffic.com/crystal-clear-writing 2014 writing freelance copywriting tips list writer WriteLink
shared by John Lemke on 15 May 14 - No Cached
  • Spreading an idea means getting it from your brain into someone else’s. It means putting together the essential facts, the logical arguments and your insightful conclusions together in exactly the right way to recreate your brilliant idea in the mind of your reader.
  • Try to describe your audience with this simple formula: X who Y. For example: “Bloggers who want to get more traffic”.
  • If you can’t explain what your post is about in one simple, short sentence, it’s probably too complex or unfocused.
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  • Make sure a clear connection exists between the opening of your post and the headline.
  • If a sentence, phrase or word is particularly important or significant, use bold or italics to add stress. But don’t overdo it.
  • Always be consistent with your terminology.
  • If a point is worth making, it’s worth making twice. Or even three times.
  • Only tell them what they need to know to follow your argument. Share the minimum you need to convey the desired message.
  • Clear examples help readers understand difficult concepts.
  • Concrete language describes something detectable by the senses. Something you can see, feel, hear, smell or taste. Abstract concepts are much harder to imagine.
  • When you provide specific detail in your writing, there’s less room for ambiguity. Your reader is far more likely to end up with the same idea in their head as you have in yours.
  • Clarity does not tolerate “might,” “may” or “possibly.” If you can’t say something with certainty, perhaps you shouldn’t be writing about it at all.
  • if you’re in the business of spreading ideas, you must make friends with bullets.
  • Bullets are a valuable tool, but you should never drop your reader into a list without first setting the scene.
  • make sure each point is recognizably related to the others.
  • If you were giving your reader a list of steps, you’d present them in the order they needed doing, right? Obviously. But if the items in your list aren’t steps, they often still have a natural order – even if you didn’t have one in mind when you wrote them.
  • always supply everything the reader needs to fully understand your points within the post itself.
  • You think you’re being generous but truthfully you’re being greedy. Greedy with your reader’s time, their attention, and their patience.
  • include a clear call-to-action. Tell your reader what you want them to do.
  • John Lemke on 15 May 14
     
    20 tips on writing with clarity.
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How to Make Absolutely Sure Your Article Gets Killed - 0 views

www.makealivingwriting.com/ow-article-writing-gets-killed 2014 how to article WriteLink copywriting tips list
shared by John Lemke on 30 Mar 14 - No Cached
  • When your article assignment is to write 1,000 words and you turn in 2,000 words, it creates all kinds of problems for your editor. She’ll need to comb through your article and decide which 1,000 words she can cut. After all, she has only so much space, so she has to make it fit. Now, don’t get all wishy-washy on me and turn the extra material into a bonus sidebar. Just squish all those extra words in there and let your editor deal with it.
  • Avoid showing even a modicum of personality. If you want your article killed, it should look like it was written by a robot…a robot that doesn’t speak English.
  • When you get an assignment, your client will send you a little thing called an assignment letter, which details the specs of the assignment. Ignore this.
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  • If those don’t work out, over-rely on source-finding services like ProfNet and Help a Reporter Out, using whoever happens to respond — and whatever you do, do NOT check out the sources you get from there to make sure they’re credible.
  • When the editor asks you for backup on your facts, tell him you’re the backup. And whenever you get the chance, inject your opinion into the article.
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