Just know what you want to get out of the thing you’re thinking about doing.

write a post specifically for that ideal customer. Narrow it down as much as possible, and write as if they are sitting right across from you learning from you along the way.

using words that evoke images:

Every post you write should be a complete thought.

“Do you HAVE to do what you are doing right now?” I can almost always answer “no.” And the answer to the follow-up question, “Do you WANT to be doing what you’re doing right now?” is almost always yes.

Unless you reel in your readers instantly, your well-crafted content goes largely unnoticed and going viral becomes impossible. Set aside at least 15 to 30 minutes for choosing a magnetic title after crafting your post. List three to five intriguing titles guaranteed to increase your CTR and page views. After carefully thinking through each option, select the one that inspires you like no other.  Ask your friends or followers for feedback.

The most successful freelance writers are those who know how to manage their time to get the most quality work done.

I am a human who writes, and I need to be fully energized and focused to do my best work.

it’s absolutely necessary to track your time to ensure you’re properly compensated for your work.

The predicate nominative and predicate adjective complete the meaning of a state-of-being or linking verb. The most common linking verb is to be, with its forms am, is, are, was, were, being, been. Other verbs, like seem and appear, also function in this way.

The content on your website doesn’t need to appeal to a broad audience like print media does. It also doesn’t need to be on a broad topic. Quite the opposite, actually. Your website and social media content will be quite specific. And what’s more, unlike print media if you do make a mistake it only takes moments to correct. What’s not to love about that?

web content is also more conversational. Content is written to feel personal – as if you’re speaking directly to your audience

the muses are tempestuous and unreliable. Inspiration is demanding, pushy, and withholding in turns to keep us under their thumb.

the force of habit begins to take over, and your brain will respond by getting into writer mode in your designated writing time.

So when inspiration does hit, encourage it by taking swift action—write it down and store it somewhere safe.

in this age of the “writer as an entrepreneur” responsible for a growing share of the work required to not only create but also sell a book, adding management skills to our repertoire of abilities is not at all a bad idea.

what our goals are beyond sales

People who experience early childhood trauma, like abuse or war, often exhibit a number of hormonal imbalances. The mechanisms involved are poorly understood, but most scientists agree that traumatic events alter gene expression, which then causes misregulations in a number of biological processes. But whether these changes can actually be passed down to offspring is a controversial question, because it would imply that acquired traits — traits that aren't actually encoded in DNA, but rather arise following certain experiences — are somehow being passed down through generations.

Take that advice beyond the beginning stages, though, and what you get are stories that really should move the reader but don’t, either because the emotions are all related from the outside or because the narrative doesn’t provide the sort of dense, information-rich substrata upon which complex characters are built.