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How, then, do writing opportunities work? To be paid for writing, you need to look for a person with two characteristics: They’ve got money to spare. They’re looking for writers. This could be: A magazine editor who is looking for feature articles. An aristocrat or multi-billionaire who wants to support the career of an aspiring artist. A blogger who makes money from advertisements, or from selling information products, but is too busy to do all their blogging themselves. A book publisher who is looking for the next Da Vinci Code or Harry Potter. A business owner who needs help from a writer to promote their business. Do you see where this is going? There are writing opportunities out there, if you know where to look, and if you know the right people.

Spreading an idea means getting it from your brain into someone else’s. It means putting together the essential facts, the logical arguments and your insightful conclusions together in exactly the right way to recreate your brilliant idea in the mind of your reader.

Try to describe your audience with this simple formula: X who Y. For example: “Bloggers who want to get more traffic”.

If you can’t explain what your post is about in one simple, short sentence, it’s probably too complex or unfocused.

Physical ailments:

Mental and emotional stress and distractions

Lazy days

Are You Likely to be Interrupted?

What Can You Hear?

Are You Sitting Comfortably?

My mantra is to do it instead of thinking about doing it. If I catch myself doing the latter I just switch to doing instead of thinking. Easier said than done for me, but I’ve gotten better at that. But there aren’t enough hours in the day. Or not if you’re also going to stay healthy and be a part of your family and not get burnt out. So things fall off the table, even more so if you’re hell bent on creating really great work. Yet, I find that quality is what wins at the end of the day and that solves a lot of other problems.

And if they share it, you gain greater readership. So I encourage writers to think of the entire canvas when creating content. Think about the headers in your piece and about the images you’ll use to enrich the story.

Which leads me to my second point: Your story is about Gina, at forty, deciding whether or not to leave her boyfriend. Are you really going to spend half your story showing us Gina’s white-trash childhood in Elbridge, Michigan (a key bit of backstory)? Or are you just going to cut to the chase, provide a few key details, and move on?

But push this advice too far, and again, you’ll get stuck writing mediocre fiction. Because sometimes the things that don’t work are actually important. They don’t work not because they’re the wrong things, but because they’re the hard, ambitious, at-the-very-edge-of-what-you-even-know-how-to-say-things, and the only way to land them is to dig deeper, work harder, and sometimes even (god help you) add rather than cut.

That’s the basic idea: Get in front of OPA, and then publish fantastic content so you can earn that audience’s respect and trust.

Interacting with others, sharing the content of others, and participating in communities are all great ways to generate attention and build an audience.

build an audience that is relevant to what you do

Comment on their posts.

If you want to build a blog, the reality is that Twitter is one of the most important platforms for sharing, probably followed by Google+, at this point. If you’re in a home/food/how-to niche, Pinterest may be important to you as well. If Facebook seems like a place people talk about your topic a lot, it might be useful, too.

There are plenty of tools out there — among the most popular are AddtoAny, ShareThis, and Sharebar (which is what I’m currently using).

It’s a trash can. Not a physical one, but a mental trash can. It’s for discarding advice that doesn’t feel right for you. It doesn’t seem like the right answer. Your gut tells you this advice isn’t for you. It just doesn’t resonate. If that happens, you should ignore that tip and move on. My teacher would say, “Use what feels right and discard the rest.” I think a lot of writers forget to take out their trash can when they’re learning about writing. But it really pays to keep it handy.

It’s easy to get caught up in the fact that we want others to love what we write. We make one tiny, harmless alteration after another, and eventually our work becomes something else entirely.