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John Lemke

The Great Content Checklist: Tips, Tools, and Examples - 0 views

    This article makes some good points and has lots of great examples.
John Lemke

3 Strategies to Stand Out From the Content Creation Crowd - 0 views

  • It’s no longer enough to simply write content. Everybody’s doing that.
  • standing out from the crowd by finding a place that seems a bit less dangerous (finding your “content” niche). This would be a good call.
    If you don't get at least one idea from this article, you have some type of reading disorder.
John Lemke

SEO and content writing tips: Week ending March 4, 2014 » SEO Copywriting - 0 views

    This is a good long list of links to other articles.
John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
      This means finding your voice.
  • ...2 more annotations...
  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
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