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John Lemke

Hyperlink with care, website owners urged :: Freelance UK - 0 views

  • Website owners should use hyperlinks carefully, such as by checking they are not linking to subscription-only content and that the terms of the site linked to permit such an action.
  • Under the directive, right holders have the power to control the online communication to the public of their works – the so called "communication to the public right".
  • “The door was left open to find the right infringed where for example the hyperlinks point to material only available via a subscription.
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  • The court also did not address
  • if the website linked to expressly prohibited links or required prior permission in its website terms and conditions or what if these terms prohibited commercial re-use.
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    Sad that we have to worry about sending other sites traffic.
John Lemke

The Write Life Presents: The 100 Best Websites for Writers in 2014 - 0 views

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    Fellow writers, here is a list to keep you busy. Feel free to leave a comment as to which ones you like.
John Lemke

» Increase Your Freelance Writing Income in 5 Days : Freedom With Writing - 0 views

  • Spend a few minutes setting up an email system that you can use to contact potential clients. The ideal system will let you contact many people at once, based on a custom list that you create.
  • you need to spend the time to create a custom pitch to that matches your potential clients very closely. Once that is done, set your email system to send the email out at 8am on Tuesday
  • look for potential network possibilities. This should only take about 5 minutes of your time. You want to check Meetup.com for both freelance writing networking as well as networking opportunities within your writing specialties. Check for local community meetings such as School board and city/county council meetings. All of these are great places to meet potential clients.
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  • oday is the day for cold calling. Most people don’t particularly enjoy this aspect of marketing but it is extremely valuable. Use the list you made on Monday and call each company.
  • By now you are getting some serious responses to your quick burst activities. So today you want to focus on social media. If you don’t already have Facebook and Twitter accounts for your freelance writing business, this is the time to set them up. You should also have a LinkedIn account. If not, set one of those up as well. Then go into the settings of LinkedIn and Twitter and set them up to update whenever you post to the associated Facebook page. Properly setting up your social media pages is extremely important; you are selling yourself. Make it look good.
  • PLEASE do not use your personal Facebook page for this. You do not want clients and potential clients to see the funny faces you made during your best friends wedding reception! Use your professional Facebook page for this and close your personal page to anyone but friends. If you are thinking it doesn’t matter, look at your page as though you were the client. That should do it.
  • Ok we are at the end of the week. You have set up an email marketing blitz, found and attended networking opportunities, written a letter to your local paper, cold called potential clients and set up your social media sites (and are updating them!) The only thing left is to update your Freelance Writing Website.
John Lemke

5 Quick Ways Busy Freelancers Can Keep Marketing - 0 views

  • The clients are “not there” for all freelancers, until we go out and proactively market and find them. Take responsibility for your business success and realize it’s up to you to get out there and look for new clients (or new projects from current clients).
  • Don’t have a writer website? It’s time to get one. You really can’t present yourself professionally these days without a site.
  • Tweaking your site copy is something you can do 10 minutes a day on, and it’s well worth it to up your odds of drawing prospects to you.
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  • The writer who sent this comment may be missing out if they’re not active on LinkedIn, the one social-media platform where self-promotion is more acceptable.
  • My experience is LinkedIn connections are happy to recommend and refer you, if you’ll only ask. And it takes just a few moments a day to reach out. You can even mass-mail your LinkedIn contacts 50 people at a time, but use this option with caution to avoid coming off spammy.
John Lemke

Top 10 Websites That Pay Upfront For Your Content | Grow Your Writing Business - 0 views

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    I don't necessarily agree with the rankings but I do actually get paid by a few on this list.
John Lemke

140 Websites That Pay Writers in 2014 - 0 views

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    A good list of sites with links to more lists.
John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
       
      This means finding your voice.
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  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

A Tale of Two Kates: Examples of Very Different, but Effective ABOUT Author Pages - 0 views

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    What readers want on your about page.
John Lemke

How to Write When You're Not a Writer - 0 views

  • The content on your website doesn’t need to appeal to a broad audience like print media does. It also doesn’t need to be on a broad topic. Quite the opposite, actually. Your website and social media content will be quite specific. And what’s more, unlike print media if you do make a mistake it only takes moments to correct. What’s not to love about that?
  • web content is also more conversational. Content is written to feel personal – as if you’re speaking directly to your audience
John Lemke

SEO and content writing tips: Week ending March 4, 2014 » SEO Copywriting - 0 views

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    This is a good long list of links to other articles.
John Lemke

USB Implementers Forum Says No to Open Source - 0 views

  • Please immediately cease and desist raising funds to purchase a unique USB VID for the purpose of transferring, reselling or sublicensing PIDs and delete all references to the USB-IF, VIDs and PIDs for transfer, resale or sublicense from your website and other marketing materials.
  • Arachnid Labs had an interesting idea to solve this problem. Since other USB device vendors such as Microchip and FTDI give away USB PIDs for free, a not for profit foundation could buy a VID, give PIDs away to foundation members making open source hardware, and we would all live in a magical world of homebrew devices that are certified as USB compliant.
John Lemke

6 Smart Ways to Find Out if a Magazine Pays for Freelance Articles | The Renegade Writer - 0 views

  • The Writer’s Market and Mediabistro’s How to Pitch guides both offer information on their listed magazines for what percentage of the publication is freelanced out, and of pay rates. If the magazine you want is in there, you’re set with the info you need.
  • Many magazines have their writer’s guidelines right on their website these days. Poke around there and see if you can turn up any “write for us” information.
  • Don’t overlook the insights the mighty search engine might bring you if you do a search on “pay at X magazine.”
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  • Do some searches on job-ad compilation sites such as Indeed.com, or on LinkedIn and see if they’re hiring staffers. If they hire paid writers full-time and do use freelancers, it’s a fair bet that they pay freelancers, too.
  • If you don’t know other freelance writers, you need to. Don’t think of other freelance as the competition — they are your sounding board and may know about magazines you want to try. They can refer you gigs, too.
  • When all else fails, see if you can scare up a phone number for the magazine and call. Barring that, find an editorial email and try that. View lack of response as a strong indicator that they don’t pay.
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    If you are writing for income, you obviously want to get paid.  This article gives some good advice on how to gain the knowledge and avoid the school of hard knocks.
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