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John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

www.seocopywriting.com/...youre-now-storyteller-get-used

2014 seo copywriting attention tips tricks howto writing content freelance

shared by John Lemke on 28 Jan 14 - No Cached
  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
      John Lemke on 28 Jan 14
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
      John Lemke on 28 Jan 14
       
      This means finding your voice.
  • ...2 more annotations...
  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

7 Stellar Examples of Convincing Copywriting - 0 views

community.copypress.com/online-copy-examples

examples copywriting 2014 WriteLink writing list tips

shared by John Lemke on 11 Feb 14 - No Cached
  • John Lemke on 11 Feb 14
     
    One of the reasons writers must read is to learn from example. The same applies to the specialty of copywriting. This post list seven great examples.
John Lemke

20 Copywriting Blind Spots All Web Writers Should Avoid » SEO Copywriting - 0 views

www.seocopywriting.com/...-blind-spots-web-writers-avoid

writers seo freelance WriteLink writing 2014

shared by John Lemke on 08 May 14 - No Cached
  • John Lemke on 08 May 14
     
    Some tips to not only make your copy more readable but also to help with SEO.
John Lemke

SEO and content writing tips: Week ending March 4, 2014 » SEO Copywriting - 0 views

www.seocopywriting.com/...-tips-week-ending-march-4-2014

list 2014 WriteLink content tips freelance copywriting writing writer SEO online website

shared by John Lemke on 05 Mar 14 - No Cached
  • John Lemke on 05 Mar 14
     
    This is a good long list of links to other articles.
John Lemke

The lazy person's guide to writing great copy - fast! » SEO Copywriting - 0 views

www.seocopywriting.com/...write-great-copy-fast

2014 WriteLink list tips copywriting freelance writing how to writer

shared by John Lemke on 17 Apr 14 - No Cached
  • John Lemke on 17 Apr 14
     
    Some tips to keep your output rolling on schedule.
John Lemke

5 Questions That Will Make the SEO Writing Process 5 Times Smoother - SEO Copywriting - 0 views

www.seocopywriting.com/...iting-process-5-times-smoother

WriteLink writing 2014 freelance copywriting tips list writer SEO seo-tips

shared by John Lemke on 28 Aug 14 - No Cached
  • John Lemke on 28 Aug 14
     
    A good list of questions to write better for SEO.
John Lemke

How To Write Well: 10 Essential Self-Editing Tips | Write to Done - 0 views

writetodone.com/o-write-well-self-editing-tips

2014 writing WriteLink freelance copywriting tips list writer editing re-write

shared by John Lemke on 11 May 14 - No Cached
  • The easiest way to write well is to edit your writing. The best person to edit a manuscript, article or blog post is the author herself.
  • Leave your writing alone for a while
  • Pay attention to what jumps out at you as awkward.
  • ...7 more annotations...
  • You’ll catch clunky sentences, missing and repetitive words, and misspellings.
  • Make a list of your most common offenders. Then search for those words and see if you can take them out without altering your intended meaning.
  • Take a look at each sentence and see how many words you can cut out.
  • Check to make sure you put commas before direct address in dialog.
  • The most mutilated verbs are lay, sink, drag, swim, and shine.
  • Flowery verbs such as quizzed, extrapolated, exclaimed, and interjected, stick out. Instead, use said and asked, with an occasional replied or answered.
  • When sentences begin with “it was” and “there were,” readers are left wondering exactly what “it” is. These words are vague. “It was hot today” can easily be replaced with “the sun baked his shoulders,” which paints a clearer picture. Think: strong nouns and verbs.
  • John Lemke on 11 May 14
     
    A good list of tips to help you with your re-writes.
John Lemke

Creating Stunning Character Arcs, Pt. 1: Can You Structure Characters? - Helping Writer... - 0 views

www.helpingwritersbecomeauthors.com/...character-arcs-1.html

WriteLink 2014 freelance writing copywriting tips tricks characters story developement podcast

shared by John Lemke on 09 Feb 14 - No Cached
  • John Lemke on 09 Feb 14
     
    Some very understandable tips on character development. There is also an audio version.
John Lemke

Anne R. Allen's Blog: From Pathetic to Professional: 8 Ways to Beat the First Draft Blues - 0 views

annerallen.blogspot.co.uk/...to-professional-8-ways-to.html

writing 2014 WriteLink copywriting freelance tips list rewrite

shared by John Lemke on 03 Mar 14 - No Cached
  • John Lemke on 03 Mar 14
     
    Some good tips on getting that first draft moving to final.
John Lemke

20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand - 0 views

boostblogtraffic.com/crystal-clear-writing

2014 writing freelance copywriting tips list writer WriteLink

shared by John Lemke on 15 May 14 - No Cached
  • Spreading an idea means getting it from your brain into someone else’s. It means putting together the essential facts, the logical arguments and your insightful conclusions together in exactly the right way to recreate your brilliant idea in the mind of your reader.
  • Try to describe your audience with this simple formula: X who Y. For example: “Bloggers who want to get more traffic”.
  • If you can’t explain what your post is about in one simple, short sentence, it’s probably too complex or unfocused.
  • ...16 more annotations...
  • Make sure a clear connection exists between the opening of your post and the headline.
  • If a sentence, phrase or word is particularly important or significant, use bold or italics to add stress. But don’t overdo it.
  • Always be consistent with your terminology.
  • If a point is worth making, it’s worth making twice. Or even three times.
  • Only tell them what they need to know to follow your argument. Share the minimum you need to convey the desired message.
  • Clear examples help readers understand difficult concepts.
  • Concrete language describes something detectable by the senses. Something you can see, feel, hear, smell or taste. Abstract concepts are much harder to imagine.
  • When you provide specific detail in your writing, there’s less room for ambiguity. Your reader is far more likely to end up with the same idea in their head as you have in yours.
  • Clarity does not tolerate “might,” “may” or “possibly.” If you can’t say something with certainty, perhaps you shouldn’t be writing about it at all.
  • if you’re in the business of spreading ideas, you must make friends with bullets.
  • Bullets are a valuable tool, but you should never drop your reader into a list without first setting the scene.
  • make sure each point is recognizably related to the others.
  • If you were giving your reader a list of steps, you’d present them in the order they needed doing, right? Obviously. But if the items in your list aren’t steps, they often still have a natural order – even if you didn’t have one in mind when you wrote them.
  • always supply everything the reader needs to fully understand your points within the post itself.
  • You think you’re being generous but truthfully you’re being greedy. Greedy with your reader’s time, their attention, and their patience.
  • include a clear call-to-action. Tell your reader what you want them to do.
  • John Lemke on 15 May 14
     
    20 tips on writing with clarity.
John Lemke

Color My World | The Word - 0 views

www.asja.org/...color-my-world

2014 writing WriteLink freelance copywriting tips writer

shared by John Lemke on 03 Sep 14 - No Cached
  • My trade magazine features can require up to dozen sources, which means many interviews and lots of quotes. Sometime early in my freelance life, I realized I needed a way to keep the sources and their material straight, especially during the cutting and pasting part of the editing process. The solution?  Type the notes from each interview in a different color.
  • The colors facilitate turning an overwhelming mishmash of perspectives, examples and quotes into a coherent article.
  • John Lemke on 03 Sep 14
     
    Some tips on how this author uses colors to keep her work straight.
John Lemke

The Great Content Checklist: Tips, Tools, and Examples - 0 views

contentmarketinginstitute.com/...-checklist-tips-tools-examples

2014 content checklist tips tools examples writing freelance copywriting WriteLink

shared by John Lemke on 09 Jul 14 - No Cached
  • John Lemke on 09 Jul 14
     
    This article makes some good points and has lots of great examples.
John Lemke

Use This Simple Tool to Move Forward in Your Writing Career - 0 views

www.makealivingwriting.com/move-forward-freelance-writing

2014 writing freelance copywriting WriteLink GTD decisions trash motivation

shared by John Lemke on 26 Jan 14 - No Cached
  • It’s a trash can. Not a physical one, but a mental trash can. It’s for discarding advice that doesn’t feel right for you. It doesn’t seem like the right answer. Your gut tells you this advice isn’t for you. It just doesn’t resonate. If that happens, you should ignore that tip and move on. My teacher would say, “Use what feels right and discard the rest.” I think a lot of writers forget to take out their trash can when they’re learning about writing. But it really pays to keep it handy.
  • John Lemke on 26 Jan 14
     
    I see many folks not using this tip.  Truth be told, I am also slow to clean house.
John Lemke

5 Ways to Build Long-Lasting Authority - Copyblogger - 0 views

www.copyblogger.com/long-lasting-authority

WriteLink 2014 freelance bloggin blog tips SEO writing copywriting list

shared by John Lemke on 08 Apr 14 - No Cached
  • John Lemke on 08 Apr 14
     
    Authority is a big deal these days. It is even part of Google's algorithm. This article offers 5 tips on how to build your authority.
John Lemke

5 Quick Ways Busy Freelancers Can Keep Marketing - 0 views

www.makealivingwriting.com/freelancers-can-keep-marketing

2014 writing copywriting tips marketing business

shared by John Lemke on 06 Apr 14 - No Cached
  • The clients are “not there” for all freelancers, until we go out and proactively market and find them. Take responsibility for your business success and realize it’s up to you to get out there and look for new clients (or new projects from current clients).
  • Don’t have a writer website? It’s time to get one. You really can’t present yourself professionally these days without a site.
  • Tweaking your site copy is something you can do 10 minutes a day on, and it’s well worth it to up your odds of drawing prospects to you.
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  • The writer who sent this comment may be missing out if they’re not active on LinkedIn, the one social-media platform where self-promotion is more acceptable.
  • My experience is LinkedIn connections are happy to recommend and refer you, if you’ll only ask. And it takes just a few moments a day to reach out. You can even mass-mail your LinkedIn contacts 50 people at a time, but use this option with caution to avoid coming off spammy.
John Lemke

How to write an optimized blog post - exploreB2B - 0 views

exploreb2b.com/...o-write-an-optimized-blog-post

2014 writing WriteLink blog optimized how to tips copywriting

shared by John Lemke on 10 Apr 14 - No Cached
  • John Lemke on 10 Apr 14
     
    Some good SEO tips in this article.
John Lemke

Add Personality and Voice to Every Blog Post You Write - 0 views

thewritelife.com/nality-and-voice-to-blog-posts

freelance copywriting tips 2014 WriteLink writing list voice blog

shared by John Lemke on 23 Apr 14 - No Cached
  • write a post specifically for that ideal customer. Narrow it down as much as possible, and write as if they are sitting right across from you learning from you along the way.
  • using words that evoke images:
  • Every post you write should be a complete thought.
  • ...1 more annotation...
  • It should be able to stand alone
  • John Lemke on 23 Apr 14
     
    A nice collection of tips for getting your voice into your blog post.  Arrangednicely in several bullet-ed list.
John Lemke

9 Things I Did To Become A Full-Time Writer - 0 views

thewritepractice.com/become-a-full-time-writer

2014 writing WriteLink freelance copywriting tips list

shared by John Lemke on 26 Jul 14 - No Cached
  • John Lemke on 26 Jul 14
     
    A great list!  9 great tips for any aspiring author.
John Lemke

How to Defeat Writer's Block | Writing Forward - 0 views

www.writingforward.com/...how-to-defeat-writers-block

how to writer block WriteLink writing 2014 tips freelance copywriting

shared by John Lemke on 11 Sep 14 - No Cached
  • Physical ailments:
  • Mental and emotional stress and distractions
  • Lazy days
  • ...6 more annotations...
  • You’d just rather do anything in the world other than work on your writing project
  • Avoidance and procrastination: Sometimes we go out of our way to avoid a difficult writing challenge.
  • Eat well, exercise, and drink plenty of water. Schedule time for rest and relaxation. Don’t run yourself down.
  • A Few, Final Writing Tips for Combating Writer’s Block
  • if you have two projects going, you can rotate back and forth to maintain your interest in both.
  • Get advice from other writers. Often, they’ll see a solution where you see no way out.
  • John Lemke on 11 Sep 14
     
    While different things work for different writers, I think this is a great look at writer's block.
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