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John Lemke

USB Implementers Forum Says No to Open Source - 0 views

  • Please immediately cease and desist raising funds to purchase a unique USB VID for the purpose of transferring, reselling or sublicensing PIDs and delete all references to the USB-IF, VIDs and PIDs for transfer, resale or sublicense from your website and other marketing materials.
  • Arachnid Labs had an interesting idea to solve this problem. Since other USB device vendors such as Microchip and FTDI give away USB PIDs for free, a not for profit foundation could buy a VID, give PIDs away to foundation members making open source hardware, and we would all live in a magical world of homebrew devices that are certified as USB compliant.
John Lemke

Why You Should Care About Google+, SEO and Semantic Search - 0 views

  • Everything Google is doing, from Google+ to semantic search serves its mission “to organize the world’s information and make it universally accessible and useful.”
  • In order for Google to provide the most relevant search results, it looks beyond the keywords to find context of your query based on your connections and social signals, +1’s, shares, likes etc..
  • Google Authorship ties you to your content no matter where you publish on the web where “rel=authorship” is installed.
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  • Links send signals to Google that people like and trust your content.
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    A brief explanation of how Google+ factors into search in this day and age. Not only worth the read but the sources it cites are as well.
John Lemke

SEO copywriting roundup: Hottest posts week of Dec. 17, 2013 » SEO Copywriting - 0 views

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    This is a nice list of writing articles from the past year. It has a good number of sources I recognize and just as many new ones. It certainly looks worth the time to explore. Feel free to leave a comment with your thoughts on any one of them.
John Lemke

44 Things Bloggers Should Be Delegating to Virtual Staff to Catapult Their Online Growt... - 0 views

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    This is a nice round up of things an aspiring blogger should look to out source.
John Lemke

How to Use Quora to Grow Your Blog - 0 views

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    I just signed up for this service today. It looks like a good source to find ideas to write/report on.
John Lemke

Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Los... - 0 views

  • Search, and Google in particular (with 90% of worldwide share), still drive vastly greater quantities of traffic than all the social networks combined (some good research from DefineMG here). Given Google’s 3.5+ Billion searches performed each day, that shouldn’t be a surprise, but to many bloggers, thinking about search, Google, and all that “SEO stuff” has been put aside in favor of Facebook shares, likes, tweets, +1s, and the more visible feedback and applause that come from social sources.
  • Thankfully, you can resolve to make this a priority in the future. It may sound like a bad infomercial, but you can substantially upgrade your blog’s SEO potential with less than 5 minutes per post. Here’s how:
  • The other keyword research source I’d encourage you to pursue is Google’s autosuggest.
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  • Once you’ve found a few keywords that might work, modify your blog post’s title to include it if you can.
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    Most people publish to be found and read.  If that is the case, how can you ignore SEO?
John Lemke

How to Make Absolutely Sure Your Article Gets Killed - 0 views

  • When your article assignment is to write 1,000 words and you turn in 2,000 words, it creates all kinds of problems for your editor. She’ll need to comb through your article and decide which 1,000 words she can cut. After all, she has only so much space, so she has to make it fit. Now, don’t get all wishy-washy on me and turn the extra material into a bonus sidebar. Just squish all those extra words in there and let your editor deal with it.
  • Avoid showing even a modicum of personality. If you want your article killed, it should look like it was written by a robot…a robot that doesn’t speak English.
  • When you get an assignment, your client will send you a little thing called an assignment letter, which details the specs of the assignment. Ignore this.
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  • If those don’t work out, over-rely on source-finding services like ProfNet and Help a Reporter Out, using whoever happens to respond — and whatever you do, do NOT check out the sources you get from there to make sure they’re credible.
  • When the editor asks you for backup on your facts, tell him you’re the backup. And whenever you get the chance, inject your opinion into the article.
John Lemke

Color My World | The Word - 0 views

  • My trade magazine features can require up to dozen sources, which means many interviews and lots of quotes. Sometime early in my freelance life, I realized I needed a way to keep the sources and their material straight, especially during the cutting and pasting part of the editing process. The solution?  Type the notes from each interview in a different color.
  • The colors facilitate turning an overwhelming mishmash of perspectives, examples and quotes into a coherent article.
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    Some tips on how this author uses colors to keep her work straight.
John Lemke

Your Character's Flaw is His Greatest Strength - 0 views

  • Robin described the “character flaw” as the belief, need, or fear that shapes a character.  It is the barrier that keeps him from moving forward.  It determines how he makes decisions, and, for better or for worse, is the essence of who he is.  Examples of character flaws are the “belief that love is conditional” and the “fear of failure.”
  • a character’s “flaw” is the source of both his greatest strength and his greatest weakness.
John Lemke

The Scientific Guide to Creating Sticky Headlines - 0 views

  • According to Social Triggers and Wired Magazine, George Lowenstien, a professor at Carnegie Mellon University developed a theory called “the information gap theory of curiosity.” Lowenstein says “curiosity is rather simple: It comes when we feel a gap ‘between what we know and what we want to know.’” (source) He goes on to say “This gap has emotional consequences: it feels like a mental itch, a mosquito bite on the brain. We seek out new knowledge because we that’s how we scratch the itch.” That’s why these headline formulas increase traffic.
  • Imagine again that you’re a blogger looking to leverage Facebook.  You begin to click on multiple posts titled “How to get more traffic using Facebook” and bunch of other variations. What happens?  All of the posts begin to run together becoming indecipherable to your brain.  Psychologists call this cognitive overload and you passively read post after post after post.  You never truly connect with the blogger or the message.
  • By adding a quantifiable benefit, you’re accomplishing two things.  First you’re laser targeting the type of reader you want to see the post.  And second, you’re giving them a realistic goal to strive for.
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  • When a person can see the finish line, they’re far more likely to start.
  • Take a look at what happens when you google “From 2,500 to 1 million fans in 2 years”.
  • Ask yourself if you can add either a quantifiable benefit or a specific time frame to your post.  Can you tell the story about how you got more readers to your blog in 30 days?  Or can you tell the story about how you helped a friend drop 15 pounds without starving herself?
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    This is a good list and also explains the "whys" of it.
John Lemke

15 Shocking Facts You Don't Know About Weed - Page 9 - 0 views

  • Some marijuana experts, like Mayo’s Bostwick, think this tight regulation is harmful because all the marijuana used in studies come from the same place — whereas in the real world, the plants can vary widely, leading to different effects for different people.
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