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Writers still concentrate too much on the text and not enough on formatting and presentation. Making the content you create readable, portable and memorable is what will gain success.

The other thing that I think was important was commenting (with links) on other content.

I believe in 90-9-1 participation inequality. Comments are the area on a piece of content where the 9 (contributors) and the 1 (creators) are most frequently found. Those are the people I wanted to connect with because I had a better chance of them carrying my content to other places. And they did.

Social media is a key factor in SEO and Internet marketing for businesses and individuals. You rock at social media, sharing across multiple platforms and gaining reach. Social media can be intimidating and time consuming. What advice do you have for managing individual as well as business social accounts? Well you hit on the big issue; it’s time consuming and most people don’t want to invest that amount of time. So that’s the first thing. You can’t half-ass it and expect to do very well. One of the things I try to do is make my content on these platforms consistent, readable and memorable. On Twitter I decided to use a convention for the vast majority of my tweets. [Activity]: [Title] [URL] [Comment] [Hashtag]

Well, I’m seeing more and more evidence of what I describe happening and believe that Knowledge Graph Optimization (KGO) is going to be more and more important moving forward.

Of course the other thing to do when you’re resharing the same piece of content is to mix up the timings of your updates. If you first tweet a piece of content at 9am – at least wait a few hours to reshare it so that others in different parts of the world are likely to be online. The same thing applies to other networks (although I’d wait longer than a few hours to reshare on networks like Facebook or Google+). Also consider avoiding sharing during those times of the day that are particularly ‘noisy’. Sometimes sharing during times that you’d think your audience isn’t online is actually best. Dan Zarrella calls this ‘contra-competitive timing’ and has some great data on the topic here.

oday is the day for cold calling. Most people don’t particularly enjoy this aspect of marketing but it is extremely valuable. Use the list you made on Monday and call each company.

By now you are getting some serious responses to your quick burst activities. So today you want to focus on social media. If you don’t already have Facebook and Twitter accounts for your freelance writing business, this is the time to set them up. You should also have a LinkedIn account. If not, set one of those up as well. Then go into the settings of LinkedIn and Twitter and set them up to update whenever you post to the associated Facebook page. Properly setting up your social media pages is extremely important; you are selling yourself. Make it look good.

Reverse-engineer your social-media success by noticing what sorts of posts get shared a lot in your niche, and writing something along those lines.

the key ingredient: Write a strong headline

Use hashtags

Use a scheduler

Don’t just keep retweeting your headline and link. Instead, vary what you say.

Be sure you share other things inbetween the repetitions of your new post. Do some scanning, find some interesting stuff, and lace it into your schedule as well, so you don’t start looking like an obnoxious salesman and continue to appear to be putting out useful, varied info.

Once you’ve found a few keywords that might work, modify your blog post’s title to include it if you can.

Links send signals to Google that people like and trust your content.

My experience is LinkedIn connections are happy to recommend and refer you, if you’ll only ask. And it takes just a few moments a day to reach out. You can even mass-mail your LinkedIn contacts 50 people at a time, but use this option with caution to avoid coming off spammy.

When a person can see the finish line, they’re far more likely to start.

Take a look at what happens when you google “From 2,500 to 1 million fans in 2 years”.

Ask yourself if you can add either a quantifiable benefit or a specific time frame to your post.  Can you tell the story about how you got more readers to your blog in 30 days?  Or can you tell the story about how you helped a friend drop 15 pounds without starving herself?

Anne Rice

Regardless of what time I work (shift work), I wake up at least 3 hours prior and like clockwork, 1) I brush my teeth, 2) make breakfast, 3) sit down at my desk, 4) check emails, 5) check in on my social connections and finally 5) after stretching my legs for a moment, I write on cue for at least two hours.

ake note of the things you do consistently every day before and after work.

Create a space of time within your current daily rituals for writing every day. Make sure it’s at a time of day that works best for you.

I highly recommend creating a writing sanctuary for yourself, somewhere you only go to write, and therefore, your mind will associate being there with writing.