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John Lemke

How To Earn More From Your Writing: The Simple Yet Neglected Secret | Write to Done - 0 views

writetodone.com/scott-draft-wp-version

2014 how to writing WriteLink freelance copywriting tips rights

shared by John Lemke on 26 Feb 14 - No Cached
  • John Lemke on 26 Feb 14
     
    This article lists a number of ways to capitalize on selling the rights to your work.
John Lemke

Why so many digital publishers are flocking back to print | Digiday - 0 views

digiday.com/...blishers-reviving-print-corpse

2014 writing LL-Pub magazines media Newmediaorder circulation

shared by John Lemke on 10 Mar 14 - No Cached
  • Publishers are leaning heavily on the idea that these are “premium” magazines, with deep reporting and full-page photos. Music reviews site Pitchfork even hopes that printing its quarterly magazine’s long-form features and illustrations on high-quality paper stock will encourage readers to collect them just as they collect vinyl records.
  • ather than eye the big general-interest numbers of Time and Rolling Stone, digital publishers are creating their magazines with lower circulations and content aimed at more niche audiences.
  • Most media companies have historically treated magazines as loss leaders, selling them for cheap in the hopes of building the sort of big circulation numbers
  • ...1 more annotation...
  • That’s not the model that these digital publishers are following. Rather than sell the magazines for cheap, Pitchfork is asking for $50 a year (or $20 an issue).
  • John Lemke on 10 Mar 14
     
    A few interesting differences about today's print and yesterday's.  Seems there is still a market for premium content and consumers will actually pay much more than in yesteryear.
John Lemke

5 Ways to Fake Confidence in Your Article Pitch | The Renegade Writer - 0 views

www.therenegadewriter.com/...nfidence-in-your-article-pitch

2014 WriteLink freelance copywriting tips howto advice pitch

shared by John Lemke on 02 Mar 14 - No Cached
  • John Lemke on 02 Mar 14
     
    Some good points on how to word things when you sell yourself as a writer.
John Lemke

» Making Money From Home: Is Constant-Content Worth Your Time? : Freedom With... - 0 views

www.freedomwithwriting.com/...nstant-content-worth-your-time

2013 copywriting review freelance gigs writer Constant-Content

shared by John Lemke on 18 Dec 13 - No Cached
  • Set Your Rate.
  • Write What You Want.
  • Wait For a Buyer. The downside to working through Constant-Content, however, is that there is no guarantee your work will sell. Ever.
  • ...1 more annotation...
  • You can sell usage rights only, which allows you to resell your article over and over again.
John Lemke

» "Is there really writing work out there?" : Freedom With Writing - 0 views

www.freedomwithwriting.com/...-really-writing-work-out-there

2014 writing freelance copywriting reference WriteLink

shared by John Lemke on 10 Jan 14 - No Cached
  • How, then, do writing opportunities work? To be paid for writing, you need to look for a person with two characteristics: They’ve got money to spare. They’re looking for writers. This could be: A magazine editor who is looking for feature articles. An aristocrat or multi-billionaire who wants to support the career of an aspiring artist. A blogger who makes money from advertisements, or from selling information products, but is too busy to do all their blogging themselves. A book publisher who is looking for the next Da Vinci Code or Harry Potter. A business owner who needs help from a writer to promote their business. Do you see where this is going? There are writing opportunities out there, if you know where to look, and if you know the right people.
  • First, the more money a potential client has, the more they’ll be willing to pay you. Bloggers and content creators don’t typically earn much money from advertising. That’s why revenue sharing sites, which share advertising revenue with writers in exchange for content, often pay a relatively low rate. Magazine editors and book publishers are somewhere in the middle. They pay reasonably well, but they’re looking for extremely high quality, so you’ve got to be real good to get their attention. Business owners who have a steady income usually pay the most generous fees to writers. Businesses have a budget for marketing, so they’ve got cash to splash.
John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

www.seocopywriting.com/...youre-now-storyteller-get-used

2014 seo copywriting attention tips tricks howto writing content freelance

shared by John Lemke on 28 Jan 14 - No Cached
  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
      John Lemke on 28 Jan 14
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
      John Lemke on 28 Jan 14
       
      This means finding your voice.
  • ...2 more annotations...
  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

» Increase Your Freelance Writing Income in 5 Days : Freedom With Writing - 0 views

www.freedomwithwriting.com/...lance-writing-income-in-5-days

freelance writing copywriting 2014 increase income tips tricks howto tutorial steps

shared by John Lemke on 30 Jan 14 - No Cached
  • Spend a few minutes setting up an email system that you can use to contact potential clients. The ideal system will let you contact many people at once, based on a custom list that you create.
  • you need to spend the time to create a custom pitch to that matches your potential clients very closely. Once that is done, set your email system to send the email out at 8am on Tuesday
  • look for potential network possibilities. This should only take about 5 minutes of your time. You want to check Meetup.com for both freelance writing networking as well as networking opportunities within your writing specialties. Check for local community meetings such as School board and city/county council meetings. All of these are great places to meet potential clients.
  • ...4 more annotations...
  • oday is the day for cold calling. Most people don’t particularly enjoy this aspect of marketing but it is extremely valuable. Use the list you made on Monday and call each company.
  • By now you are getting some serious responses to your quick burst activities. So today you want to focus on social media. If you don’t already have Facebook and Twitter accounts for your freelance writing business, this is the time to set them up. You should also have a LinkedIn account. If not, set one of those up as well. Then go into the settings of LinkedIn and Twitter and set them up to update whenever you post to the associated Facebook page. Properly setting up your social media pages is extremely important; you are selling yourself. Make it look good.
  • PLEASE do not use your personal Facebook page for this. You do not want clients and potential clients to see the funny faces you made during your best friends wedding reception! Use your professional Facebook page for this and close your personal page to anyone but friends. If you are thinking it doesn’t matter, look at your page as though you were the client. That should do it.
  • Ok we are at the end of the week. You have set up an email marketing blitz, found and attended networking opportunities, written a letter to your local paper, cold called potential clients and set up your social media sites (and are updating them!) The only thing left is to update your Freelance Writing Website.
John Lemke

How I Make a Living as a Writer (and You Can, Too) - 0 views

lifehacker.com/ter-and-you-can-too-1525380428

2014 writing WriteLink copywriting freelance tips writer author Altucher advice living guide

shared by John Lemke on 19 Feb 14 - No Cached
  • If you sit down at a blank screen every day and simply do nothing then you are a writer. If you write one word, even better. Some people will disagree. Maybe you will disagree. That's fine. We also can all disagree. Meanwhile, our DNA is telling us we are pretty much exactly the same.
  • I try to read pieces or chapters in 3-4 books a day or more. I read at least from one non-fiction, one or two quality fiction, and one inspirational. I try to read at the level I want to write. I do this in the morning before I start writing.
  • Destroy every gatekeeper.
  • ...7 more annotations...
  • Do what you want. Self-publishing simply means you write a book and you figure out how to get it into the hands of other people. It might just be you sell it on your email list. Congrats! You're then a published author. In my post "How to Self Publish a Bestseller" I write about the details and the numbers.
  • This seems opposite of what I said above. But blogging is not such a bad idea. How come? Because it makes you write every day. And it also is fun to build friends and community around your blog. But if you want to blog, don't just register a domain name and start blogging. You won't get any traffic.
  • There's a thousand ways to build community and practice writing on the Internet. Blog is one of them but there are many others. My #1 suggestion: first practice on Quora (cc Marc Bodnick) If you go there, follow me and say "Hi!".
  • If you don't write every day, you won't know what your potential skill level is. You will be producing sub-par work. And in a world where 15 million books will be published this year, your book will have little chance to shine.
  • Do the math: if you just write 1,000 words a day that are publishable then you have a book every two months. 1,000 words a day is not easy. But it's not hard either.
  • No. You used to be able to make a living writing articles. Just a few years ago. In 2005 I made a good living writing about 3-4 articles a day for different publications while I was running my fund and before I started and sold Stockpickr. But those days are over. People just don't pay for content. And there are too many writers. It's a supply and demand thing.
  • ou have to write more than one book. And for most people, you have to write dozens of books.
  • John Lemke on 19 Feb 14
     
    A great article of advice from a published author.
John Lemke

Writer Unboxed » A 'Logic Model' for Author Success - 0 views

writerunboxed.com/...logic-model-for-author-success

2014 writer model author WriteLink copywriting freelance tips marketing management GTD

shared by John Lemke on 14 Apr 14 - No Cached
  • in this age of the “writer as an entrepreneur” responsible for a growing share of the work required to not only create but also sell a book, adding management skills to our repertoire of abilities is not at all a bad idea.
  • as launch time approaches, authors get overwhelmed by thinking that they have to do “everything:” Twitter, Facebook, Goodreads, ad campaigns, bookstore talks, conference panels, media articles, email newsletters, book clubs…you name it.
  • what our goals are beyond sales
  • ...2 more annotations...
  • Based on our mission and our definition of success, we can then work out a manageable set of steps to take in line with our specific interests and goals. We feel more in control and less anxious about having to “do it all.”
  • A more viable definition of success does have a quantitative element, but it doesn’t necessarily mean “number of copies sold or dollars earned.” It can mean other measurable outcomes such as landing a teaching job or a column in a respected publication.
John Lemke

Why Failure IS an Option for Writers | Positive Writer - 0 views

positivewriter.com/why-failure

2014 writing WriteLink freelance copywriting tips writer

shared by John Lemke on 23 Jul 14 - No Cached
  • Stop making failure a negative thing and start writing. Don’t be afraid to make mistakes and start creating. And if you do mess up, do your best to learn from it. Trust me, you’ll be much better off.
  • What if your first book was sold to a publisher quickly, but then each of your next 5 books were turned down? That exact scenario happened to none other than, Danielle Steel, currently the best selling author alive and the fourth bestselling author of all time.
  • John Lemke on 23 Jul 14
     
    Very true for writers but also applies to life in general.  "Nothing beats a failure except a try" is one of my favorite sayings.
John Lemke

How Much Should You Charge for Your E-Book? Ask These X Questions - 0 views

www.makealivingwriting.com/ge-for-your-e-book-7-questions

price e-book ebook selling list WriteLink writing 2014 freelance tips

shared by John Lemke on 07 Sep 14 - No Cached
  • John Lemke on 07 Sep 14
     
    Seven good question to help you decide on that ebook price.
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