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John Lemke

What happens with digital rights management in the real world? | Technology | theguardi... - 0 views

www.theguardian.com/...digital-rights-management

rights 2014 DRM yourrights copyright DMCA copywrong security law legal litigation

shared by John Lemke on 10 Feb 14 - No Cached
  • In 1997's Bernstein v United States, another US appeals court found that code was protected expression. Bernstein was a turning point in the history of computers and the law: it concerned itself with a UC Berkeley mathematician named Daniel Bernstein who challenged the American prohibition on producing cryptographic tools that could scramble messages with such efficiency that the police could not unscramble them. The US National Security Agency (NSA) called such programs "munitions" and severely restricted their use and publication. Bernstein published his encryption programs on the internet, and successfully defended his right to do so by citing the First Amendment. When the appellate court agreed, the NSA's ability to control civilian use of strong cryptography was destroyed. Ever since, our computers have had the power to keep secrets that none may extract except with our permission – that's why the NSA and GCHQ's secret anti-security initiatives, Bullrun and Edgehill, targetted vulnerabilities in operating systems, programs, and hardware. They couldn't defeat the maths (they also tried to subvert the maths, getting the US National Institute for Standards in Technology to adopt a weak algorithm for producing random numbers).
    • John Lemke
      John Lemke on 10 Feb 14
       
      This is also why they have a hard on for developing a quantum computer.
  • An increase in the security of the companies you buy your media from means a decrease in your own security. When your computer is designed to treat you as an untrusted party, you are at serious risk: anyone who can put malicious software on your computer has only to take advantage of your computer's intentional capacity to disguise its operation from you in order to make it much harder for you to know when and how you've been compromised.
  • The DMCA's injunction against publishing weaknesses in DRM means that its vulnerabilities remain unpatched for longer than in comparable systems that are not covered by the DMCA. That means that any system with DRM will on average be more dangerous for its users than one without DRM.
  • ...4 more annotations...
  • For example, in 2005, Sony-BMG music shipped a DRM called the "Sony Rootkit" on 51m audio CDs. When one of these CDs was inserted into a PC, it automatically and undetectably changed the operating system so that it could no longer see files or programs that started with "$SYS$." The rootkit infected millions of computers, including over 200,000 US military and government networks, before its existence became public. However, various large and respected security organisations say they knew about the Sony Rootkit months before the disclosure, but did not publish because they feared punishment under the DMCA. Meanwhile, virus-writers immediately began renaming their programs to begin with $SYS$, because these files would be invisible to virus-checkers if they landed on a computer that had been compromised by Sony.
    • John Lemke
      John Lemke on 10 Feb 14
       
      How the Sony DRM created serious security issues.  It should also be considered a violation of our civil rights.  Who the hell gave Sony permission to modify my OS!  Furthermore why didn't the OS companies sue Sony?  Likely because they are in bed together.
  • If I was a canny entrepreneur with a high appetite for risk -- and a reasonable war-chest for litigation – I would be thinking very seriously about how to build a technology that adds legal features to a DRM-enfeebled system (say, Itunes/Netflix/Amazon video), features that all my competitors are too cowardly to contemplate. The potential market for devices that do legal things that people want to do is titanic, and a judgment that went the right way on this would eliminate a serious existential threat to computer security, which, these days, is a synonym for security itself.And once anti-circumvention is a dead letter in America, it can't survive long in the rest of the world. For one thing, a product like a notional Itunes/Amazon/Netflix video unlocker would leak across national borders very easily, making non-US bans demonstrably pointless. For another, most countries that have anti-circumvention on the books got there due to pressure from the US Trade Representative; if the US drops anti-circumvention, the trading partners it armed-twisted into the same position won't be far behind.I've talked to some lawyers who are intimate with all the relevant cases and none of them told me it was a lost cause (on the other hand, none of them said it was a sure thing, either). It's a risky proposition, but something must be done. You see, contrary to what the judge in Reimerdes said in 2000, this has nothing to do with whether information is free or not – it's all about whether people are free.
  • The DMCA is a long and complex instrument, but what I'm talking about here is section 1201: the notorious "anti-circumvention" provisions. They make it illegal to circumvent an "effective means of access control" that restricts a copyrighted work. The companies that make DRM and the courts have interpreted this very broadly, enjoining people from publishing information about vulnerabilities in DRM, from publishing the secret keys hidden in the DRM, from publishing instructions for getting around the DRM – basically, anything that could conceivably give aid and comfort to someone who wanted to do something that the manufacturer or the copyright holder forbade.
  • Significantly, in 2000, a US appeals court found (in Universal City Studios, Inc v Reimerdes) that breaking DRM was illegal, even if you were trying to do something that would otherwise be legal. In other words, if your ebook has a restriction that stops you reading it on Wednesdays, you can't break that restriction, even if it would be otherwise legal to read the book on Wednesdays.
John Lemke

Use This Simple Tool to Move Forward in Your Writing Career - 0 views

www.makealivingwriting.com/move-forward-freelance-writing

2014 writing freelance copywriting WriteLink GTD decisions trash motivation

shared by John Lemke on 26 Jan 14 - No Cached
  • It’s a trash can. Not a physical one, but a mental trash can. It’s for discarding advice that doesn’t feel right for you. It doesn’t seem like the right answer. Your gut tells you this advice isn’t for you. It just doesn’t resonate. If that happens, you should ignore that tip and move on. My teacher would say, “Use what feels right and discard the rest.” I think a lot of writers forget to take out their trash can when they’re learning about writing. But it really pays to keep it handy.
  • John Lemke on 26 Jan 14
     
    I see many folks not using this tip.  Truth be told, I am also slow to clean house.
John Lemke

How To Earn More From Your Writing: The Simple Yet Neglected Secret | Write to Done - 0 views

writetodone.com/scott-draft-wp-version

2014 how to writing WriteLink freelance copywriting tips rights

shared by John Lemke on 26 Feb 14 - No Cached
  • John Lemke on 26 Feb 14
     
    This article lists a number of ways to capitalize on selling the rights to your work.
John Lemke

Hyperlink with care, website owners urged :: Freelance UK - 0 views

www.freelanceuk.com/...4486.shtml

2014 WriteLink freelance copywriting writing tips legal law copyright license

shared by John Lemke on 07 Mar 14 - No Cached
  • Website owners should use hyperlinks carefully, such as by checking they are not linking to subscription-only content and that the terms of the site linked to permit such an action.
  • Under the directive, right holders have the power to control the online communication to the public of their works – the so called "communication to the public right".
  • “The door was left open to find the right infringed where for example the hyperlinks point to material only available via a subscription.
  • ...2 more annotations...
  • The court also did not address
  • if the website linked to expressly prohibited links or required prior permission in its website terms and conditions or what if these terms prohibited commercial re-use.
  • John Lemke on 07 Mar 14
     
    Sad that we have to worry about sending other sites traffic.
John Lemke

Writer Unboxed » Day In, Day Out - 0 views

writerunboxed.com/...day-in-day-out

writer 2014 copywriting freelance tips time GTD

shared by John Lemke on 23 Apr 14 - No Cached
  • “Do you HAVE to do what you are doing right now?” I can almost always answer “no.” And the answer to the follow-up question, “Do you WANT to be doing what you’re doing right now?” is almost always yes.
John Lemke

The Complete Flake's Guide To Getting Things Done - Copyblogger - 0 views

www.copyblogger.com/flake-productivity

2014 LL-Pub guide GTD

shared by John Lemke on 23 Apr 14 - No Cached
  • What we lack is focus. Everything looks good to us.
  • You’re not going to get a damned thing done until you actually know what you want to get out of it.
  • Just know what you want to get out of the thing you’re thinking about doing.
  • ...6 more annotations...
  • “Pivotal Technique,”
  • Step 1. Get nice and clear about what you want. Step 2. Get completely, impeccably, bullshit-free clear about where you are now, with respect to that.
  • Flakes are flaky because the map seems impossible. Productive people are productive because the map seems real. The flakes are actually right, but a fat lot of good that does us. The productivity people follow their imaginary map, and because they’re doing something, they get somewhere. (Curse you, productivity people!)
  • Allen is very smart about this. It has to be the single next thing to take action on.
  • If you can’t do it in 20 minutes, it’s probably not the next action. Find the next action.
  • The plan in 7 reasonably painless steps When you’ve got something to do, figure out what you really want to get out of it. Do the Pivotal Technique. Think about what you want, then get clear about where you are right this minute. Notice the difference. Figure out the next action. Do what you feel like. Rinse, lather, repeat. Start a compost pile for ideas, notes, plans, and insights. Stick to a few primary areas of focus — three or four is a good number for a lot of people.
  • John Lemke on 23 Apr 14
     
    A good article on why "flakes" actually rule.
John Lemke

Calif. woman to show off newly transplanted hand - 0 views

www.physorg.com/...-woman-newly-transplanted.html

writeabout tech hand biotech medicine life science health

shared by John Lemke on 05 May 11 - No Cached
  • John Lemke on 05 May 11
     
    This March 5, 2011 image provided by UCLA Health System shows Dr. Kodi Azari, left, and members of his surgical team performing a hand transplant at Ronald Reagan UCLA Medical Center in Los Angeles. The transplant was performed on a 26-year-old mother from Northern California who lost her right hand in a traffic accident nearly five years ago. UCLA is only the fourth center in the nation to offer this procedure and the 13th hand transplant surgery performed in the United States
John Lemke

The Best Shots Fired in the Oxford Comma Wars | Mental Floss - 0 views

mentalfloss.com/...-shots-fired-oxford-comma-wars

comma grammar 2014 writing WriteLink freelance copywriting tips oxford punctuation

shared by John Lemke on 06 Jun 14 - No Cached
  • John Lemke on 06 Jun 14
     
    There has been a long debate about what some call the Oxford comma. Personally, I use it. I use it for clarity, out of habit, because I feel it "looks" right, and likely because I lean OCD. Do you use it?
John Lemke

20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand - 0 views

boostblogtraffic.com/crystal-clear-writing

2014 writing freelance copywriting tips list writer WriteLink

shared by John Lemke on 15 May 14 - No Cached
  • Spreading an idea means getting it from your brain into someone else’s. It means putting together the essential facts, the logical arguments and your insightful conclusions together in exactly the right way to recreate your brilliant idea in the mind of your reader.
  • Try to describe your audience with this simple formula: X who Y. For example: “Bloggers who want to get more traffic”.
  • If you can’t explain what your post is about in one simple, short sentence, it’s probably too complex or unfocused.
  • ...16 more annotations...
  • Make sure a clear connection exists between the opening of your post and the headline.
  • If a sentence, phrase or word is particularly important or significant, use bold or italics to add stress. But don’t overdo it.
  • Always be consistent with your terminology.
  • If a point is worth making, it’s worth making twice. Or even three times.
  • Only tell them what they need to know to follow your argument. Share the minimum you need to convey the desired message.
  • Clear examples help readers understand difficult concepts.
  • Concrete language describes something detectable by the senses. Something you can see, feel, hear, smell or taste. Abstract concepts are much harder to imagine.
  • When you provide specific detail in your writing, there’s less room for ambiguity. Your reader is far more likely to end up with the same idea in their head as you have in yours.
  • Clarity does not tolerate “might,” “may” or “possibly.” If you can’t say something with certainty, perhaps you shouldn’t be writing about it at all.
  • if you’re in the business of spreading ideas, you must make friends with bullets.
  • Bullets are a valuable tool, but you should never drop your reader into a list without first setting the scene.
  • make sure each point is recognizably related to the others.
  • If you were giving your reader a list of steps, you’d present them in the order they needed doing, right? Obviously. But if the items in your list aren’t steps, they often still have a natural order – even if you didn’t have one in mind when you wrote them.
  • always supply everything the reader needs to fully understand your points within the post itself.
  • You think you’re being generous but truthfully you’re being greedy. Greedy with your reader’s time, their attention, and their patience.
  • include a clear call-to-action. Tell your reader what you want them to do.
  • John Lemke on 15 May 14
     
    20 tips on writing with clarity.
John Lemke

A Useful Reminder About 'An' - 0 views

www.dailywritingtips.com/a-useful-reminder-about-an

WriteLink writing tips grammar an a rule

shared by John Lemke on 28 Aug 14 - No Cached
  • In modern usage, the form a is used in front of words that begin with a consonant sound; an is used in front of words that begin with a vowel sound.
  • John Lemke on 28 Aug 14
     
    I have seen the examples of misuse more often than I would care to admit.  Just this morning I was debating whether it should be "a Ottawa teen" or "an Ottawa teen" because my spelling and grammar checker told me right was wrong.  This article focuses on the confusion caused by "u".
John Lemke

» How to Build Residual Income as a Writer for Examiner.com : Freedom With Wr... - 0 views

www.freedomwithwriting.com/...e-as-a-writer-for-examiner-com

shared by John Lemke on 13 Jan 14 - No Cached
  • Examiner is very unusual in that writers have some serious perks. If you move your cursor over your name in the top right of your page you will see a drop down list. Choose the ‘Examiner Perks’ option and prepare to be awed. You can get discounts on everything from Insurance to books to concert tickets etc. The discounts alone are worth the 200 words a month!
    • John Lemke
      John Lemke on 13 Jan 14
       
      nice perks
John Lemke

» "Is there really writing work out there?" : Freedom With Writing - 0 views

www.freedomwithwriting.com/...-really-writing-work-out-there

2014 writing freelance copywriting reference WriteLink

shared by John Lemke on 10 Jan 14 - No Cached
  • How, then, do writing opportunities work? To be paid for writing, you need to look for a person with two characteristics: They’ve got money to spare. They’re looking for writers. This could be: A magazine editor who is looking for feature articles. An aristocrat or multi-billionaire who wants to support the career of an aspiring artist. A blogger who makes money from advertisements, or from selling information products, but is too busy to do all their blogging themselves. A book publisher who is looking for the next Da Vinci Code or Harry Potter. A business owner who needs help from a writer to promote their business. Do you see where this is going? There are writing opportunities out there, if you know where to look, and if you know the right people.
  • First, the more money a potential client has, the more they’ll be willing to pay you. Bloggers and content creators don’t typically earn much money from advertising. That’s why revenue sharing sites, which share advertising revenue with writers in exchange for content, often pay a relatively low rate. Magazine editors and book publishers are somewhere in the middle. They pay reasonably well, but they’re looking for extremely high quality, so you’ve got to be real good to get their attention. Business owners who have a steady income usually pay the most generous fees to writers. Businesses have a budget for marketing, so they’ve got cash to splash.
John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

www.seocopywriting.com/...youre-now-storyteller-get-used

2014 seo copywriting attention tips tricks howto writing content freelance

shared by John Lemke on 28 Jan 14 - No Cached
  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
      John Lemke on 28 Jan 14
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
      John Lemke on 28 Jan 14
       
      This means finding your voice.
  • ...2 more annotations...
  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

» Making Money From Home: Is Constant-Content Worth Your Time? : Freedom With... - 0 views

www.freedomwithwriting.com/...nstant-content-worth-your-time

2013 copywriting review freelance gigs writer Constant-Content

shared by John Lemke on 18 Dec 13 - No Cached
  • Set Your Rate.
  • Write What You Want.
  • Wait For a Buyer. The downside to working through Constant-Content, however, is that there is no guarantee your work will sell. Ever.
  • ...1 more annotation...
  • You can sell usage rights only, which allows you to resell your article over and over again.
John Lemke

Add Personality and Voice to Every Blog Post You Write - 0 views

thewritelife.com/nality-and-voice-to-blog-posts

freelance copywriting tips 2014 WriteLink writing list voice blog

shared by John Lemke on 23 Apr 14 - No Cached
  • write a post specifically for that ideal customer. Narrow it down as much as possible, and write as if they are sitting right across from you learning from you along the way.
  • using words that evoke images:
  • Every post you write should be a complete thought.
  • ...1 more annotation...
  • It should be able to stand alone
  • John Lemke on 23 Apr 14
     
    A nice collection of tips for getting your voice into your blog post.  Arrangednicely in several bullet-ed list.
John Lemke

6 Smart Ways to Find Out if a Magazine Pays for Freelance Articles | The Renegade Writer - 0 views

www.therenegadewriter.com/...ne-pays-for-freelance-articles

magazine WriteLink writing 2014 freelance copywriting pays

shared by John Lemke on 22 Jun 14 - No Cached
  • The Writer’s Market and Mediabistro’s How to Pitch guides both offer information on their listed magazines for what percentage of the publication is freelanced out, and of pay rates. If the magazine you want is in there, you’re set with the info you need.
  • Many magazines have their writer’s guidelines right on their website these days. Poke around there and see if you can turn up any “write for us” information.
  • Don’t overlook the insights the mighty search engine might bring you if you do a search on “pay at X magazine.”
  • ...3 more annotations...
  • Do some searches on job-ad compilation sites such as Indeed.com, or on LinkedIn and see if they’re hiring staffers. If they hire paid writers full-time and do use freelancers, it’s a fair bet that they pay freelancers, too.
  • If you don’t know other freelance writers, you need to. Don’t think of other freelance as the competition — they are your sounding board and may know about magazines you want to try. They can refer you gigs, too.
  • When all else fails, see if you can scare up a phone number for the magazine and call. Barring that, find an editorial email and try that. View lack of response as a strong indicator that they don’t pay.
  • John Lemke on 22 Jun 14
     
    If you are writing for income, you obviously want to get paid.  This article gives some good advice on how to gain the knowledge and avoid the school of hard knocks.
John Lemke

The Secret to Writing Well Isn't What You'd Expect, Says Study - 0 views

thewritelife.com/writing-well-new-study

2014 writing WriteLink freelance copywriting study research

shared by John Lemke on 30 Jun 14 - No Cached
  • While visualizing your story may seem like the right way to approach writing, it turns out that for full-time writers, the brain performs a bit differently. When Dr. Lotze watched writers from a competitive creative writing program perform the same tests, he found that experienced writers, while brainstorming, used parts of their brains associated with speech instead of vision.
  • Novice writers, Lotze suggests, are more likely to watch the story unfold like a movie inside their heads.
  • And perhaps more importantly, write often. If creative writing is a skill your brain learns over time, then like anything else, the more you practice, the better you’ll get.
  • John Lemke on 30 Jun 14
     
    The important part of the finding is that writing is a skill that one can master over time.  While I agree with Stephen King in the sense that great writers can not be created, I also agree that anyone can become a decent writer.
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