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John Lemke

The Scientific Guide to Creating Sticky Headlines - 0 views

www.steamfeed.com/uide-creating-sticky-headlines

2014 writing WriteLink freelance writer list tips headlines guide

shared by John Lemke on 22 Jun 14 - No Cached
  • According to Social Triggers and Wired Magazine, George Lowenstien, a professor at Carnegie Mellon University developed a theory called “the information gap theory of curiosity.” Lowenstein says “curiosity is rather simple: It comes when we feel a gap ‘between what we know and what we want to know.’” (source) He goes on to say “This gap has emotional consequences: it feels like a mental itch, a mosquito bite on the brain. We seek out new knowledge because we that’s how we scratch the itch.” That’s why these headline formulas increase traffic.
  • Imagine again that you’re a blogger looking to leverage Facebook.  You begin to click on multiple posts titled “How to get more traffic using Facebook” and bunch of other variations. What happens?  All of the posts begin to run together becoming indecipherable to your brain.  Psychologists call this cognitive overload and you passively read post after post after post.  You never truly connect with the blogger or the message.
  • By adding a quantifiable benefit, you’re accomplishing two things.  First you’re laser targeting the type of reader you want to see the post.  And second, you’re giving them a realistic goal to strive for.
  • ...3 more annotations...
  • When a person can see the finish line, they’re far more likely to start.
  • Take a look at what happens when you google “From 2,500 to 1 million fans in 2 years”.
  • Ask yourself if you can add either a quantifiable benefit or a specific time frame to your post.  Can you tell the story about how you got more readers to your blog in 30 days?  Or can you tell the story about how you helped a friend drop 15 pounds without starving herself?
  • John Lemke on 22 Jun 14
     
    This is a good list and also explains the "whys" of it.
John Lemke

Add Personality and Voice to Every Blog Post You Write - 0 views

thewritelife.com/nality-and-voice-to-blog-posts

freelance copywriting tips 2014 WriteLink writing list voice blog

shared by John Lemke on 23 Apr 14 - No Cached
  • write a post specifically for that ideal customer. Narrow it down as much as possible, and write as if they are sitting right across from you learning from you along the way.
  • using words that evoke images:
  • Every post you write should be a complete thought.
  • ...1 more annotation...
  • It should be able to stand alone
  • John Lemke on 23 Apr 14
     
    A nice collection of tips for getting your voice into your blog post.  Arrangednicely in several bullet-ed list.
John Lemke

So, How DO You Promote a Blog Post, Anyway? - 0 views

www.makealivingwriting.com/how-to-promote-a-blog-post

2014 WriteLink writing freelance copywriting bloggin promoting post blog

shared by John Lemke on 12 May 14 - No Cached
  • Comment on their posts.
  • If you want to build a blog, the reality is that Twitter is one of the most important platforms for sharing, probably followed by Google+, at this point. If you’re in a home/food/how-to niche, Pinterest may be important to you as well. If Facebook seems like a place people talk about your topic a lot, it might be useful, too.
  • There are plenty of tools out there — among the most popular are AddtoAny, ShareThis, and Sharebar (which is what I’m currently using).
  • ...6 more annotations...
  • Reverse-engineer your social-media success by noticing what sorts of posts get shared a lot in your niche, and writing something along those lines.
  • the key ingredient: Write a strong headline
  • Use hashtags
  • Use a scheduler
  • Don’t just keep retweeting your headline and link. Instead, vary what you say.
  • Be sure you share other things inbetween the repetitions of your new post. Do some scanning, find some interesting stuff, and lace it into your schedule as well, so you don’t start looking like an obnoxious salesman and continue to appear to be putting out useful, varied info.
John Lemke

Blog Marketing: 4 Steps for Drawing Attention to Your Posts - 0 views

contentmarketinginstitute.com/...ng-steps-for-drawing-attention

2014 marketing blog SEO tips howto WriteLink writing list writer

shared by John Lemke on 13 Apr 14 - No Cached
  • John Lemke on 13 Apr 14
     
    This post makes some good points and is going beyond the obvious ones of daily posting, etc.,
John Lemke

11 essential ingredients every blog post needs [infographic] - Holy Kaw! - 0 views

holykaw.alltop.com/ry-blog-post-needs-infographic

2014 WriteLink writing freelance copywriting list tips infographic essential ingredients blog post

shared by John Lemke on 24 Apr 14 - No Cached
  • John Lemke on 24 Apr 14
     
    What your blog post need in infographic form.
John Lemke

Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Los... - 0 views

www.problogger.net/...of-visits-will-be-forever-lost

seo blog writing WriteLink freelance copywriting tips 2014 post

shared by John Lemke on 04 Jun 14 - No Cached
  • Search, and Google in particular (with 90% of worldwide share), still drive vastly greater quantities of traffic than all the social networks combined (some good research from DefineMG here). Given Google’s 3.5+ Billion searches performed each day, that shouldn’t be a surprise, but to many bloggers, thinking about search, Google, and all that “SEO stuff” has been put aside in favor of Facebook shares, likes, tweets, +1s, and the more visible feedback and applause that come from social sources.
  • Thankfully, you can resolve to make this a priority in the future. It may sound like a bad infomercial, but you can substantially upgrade your blog’s SEO potential with less than 5 minutes per post. Here’s how:
  • The other keyword research source I’d encourage you to pursue is Google’s autosuggest.
  • ...1 more annotation...
  • Once you’ve found a few keywords that might work, modify your blog post’s title to include it if you can.
  • John Lemke on 04 Jun 14
     
    Most people publish to be found and read.  If that is the case, how can you ignore SEO?
John Lemke

6 Lessons for Writing Irresistibly Magnetic Blog Post Headlines : @ProBlogger - 0 views

www.problogger.net/...y-magnetic-blog-post-headlines

2014 WriteLink strategies writing freelance copywriting tips headlines problogger

shared by John Lemke on 19 Apr 14 - No Cached
  • Unless you reel in your readers instantly, your well-crafted content goes largely unnoticed and going viral becomes impossible. Set aside at least 15 to 30 minutes for choosing a magnetic title after crafting your post. List three to five intriguing titles guaranteed to increase your CTR and page views. After carefully thinking through each option, select the one that inspires you like no other.  Ask your friends or followers for feedback.
  • Actionable verbs can be visualized and acted upon easily.
  • John Lemke on 19 Apr 14
     
    Titles and headlines really matter in today's new media order.
John Lemke

20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand - 0 views

boostblogtraffic.com/crystal-clear-writing

2014 writing freelance copywriting tips list writer WriteLink

shared by John Lemke on 15 May 14 - No Cached
  • Spreading an idea means getting it from your brain into someone else’s. It means putting together the essential facts, the logical arguments and your insightful conclusions together in exactly the right way to recreate your brilliant idea in the mind of your reader.
  • Try to describe your audience with this simple formula: X who Y. For example: “Bloggers who want to get more traffic”.
  • If you can’t explain what your post is about in one simple, short sentence, it’s probably too complex or unfocused.
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  • Make sure a clear connection exists between the opening of your post and the headline.
  • If a sentence, phrase or word is particularly important or significant, use bold or italics to add stress. But don’t overdo it.
  • Always be consistent with your terminology.
  • If a point is worth making, it’s worth making twice. Or even three times.
  • Only tell them what they need to know to follow your argument. Share the minimum you need to convey the desired message.
  • Clear examples help readers understand difficult concepts.
  • Concrete language describes something detectable by the senses. Something you can see, feel, hear, smell or taste. Abstract concepts are much harder to imagine.
  • When you provide specific detail in your writing, there’s less room for ambiguity. Your reader is far more likely to end up with the same idea in their head as you have in yours.
  • Clarity does not tolerate “might,” “may” or “possibly.” If you can’t say something with certainty, perhaps you shouldn’t be writing about it at all.
  • if you’re in the business of spreading ideas, you must make friends with bullets.
  • Bullets are a valuable tool, but you should never drop your reader into a list without first setting the scene.
  • make sure each point is recognizably related to the others.
  • If you were giving your reader a list of steps, you’d present them in the order they needed doing, right? Obviously. But if the items in your list aren’t steps, they often still have a natural order – even if you didn’t have one in mind when you wrote them.
  • always supply everything the reader needs to fully understand your points within the post itself.
  • You think you’re being generous but truthfully you’re being greedy. Greedy with your reader’s time, their attention, and their patience.
  • include a clear call-to-action. Tell your reader what you want them to do.
  • John Lemke on 15 May 14
     
    20 tips on writing with clarity.
John Lemke

Seth's Blog: On doing the work - 0 views

sethgodin.typepad.com/...on-doing-the-work.html

2014 writing writer freelance seth blog LL-Pub

shared by John Lemke on 24 Jan 14 - No Cached
  • John Lemke on 24 Jan 14
     
    Since I have gone public about being a writer, I am asked all the time about "how do you do it". What I notice the most is that folks think it is easy and automatic. This post about "doing the work" not only applies to writers but everything you try to achieve.
John Lemke

Writer Unboxed » The Lessons I Should Have Learned from Stephen King's On Wri... - 0 views

writerunboxed.com/...-from-stephen-kings-on-writing

WriteLink writing freelance writer 2014 copywriting stephen king

shared by John Lemke on 26 Jan 14 - No Cached
  • It’s easy to get caught up in the fact that we want others to love what we write. We make one tiny, harmless alteration after another, and eventually our work becomes something else entirely.
  • John Lemke on 26 Jan 14
     
    I too love this book.  If you struggle with the rewrite, read this post and then get King's book.
John Lemke

7 Stellar Examples of Convincing Copywriting - 0 views

community.copypress.com/online-copy-examples

examples copywriting 2014 WriteLink writing list tips

shared by John Lemke on 11 Feb 14 - No Cached
  • John Lemke on 11 Feb 14
     
    One of the reasons writers must read is to learn from example. The same applies to the specialty of copywriting. This post list seven great examples.
John Lemke

Why (and How) You Should Change Up Your Routine, Even if it's Working - 0 views

lifehacker.com/your-routine-even-i-1520593445

tips tricks howto lifehacker routine change article

shared by John Lemke on 11 Feb 14 - No Cached
  • John Lemke on 11 Feb 14
     
    Some people have a hard time changing routines. Others seem to do it naturally. This Lifehacker post covers why it is a good idea to mix things up a little and how to do it.
John Lemke

Suck It Up & Writer Up-Preparing for Greatness | Kristen Lamb's Blog - 0 views

warriorwriters.wordpress.com/...ter-up-preparing-for-greatness

2014 freelance copywriting WriteLink writing writer

shared by John Lemke on 03 Mar 14 - No Cached
  • John Lemke on 03 Mar 14
     
    A good post... mostly about keeping your chin up as a writer.
John Lemke

Elance: Please Sign In - 0 views

www.elance.com/...login.php

elance writing freelance 2013 writeaboutme copywriting gigs odesk

shared by John Lemke on 19 Dec 13 - No Cached
  • John Lemke on 19 Dec 13
     
    eLance has a reputation to be a resource for online freelancers, not only copywriters and writers, but of all variants. The free package offers so many "tokens" per month with which freelancers can bid on posted jobs in certain categories, premium accounts offer you more tokens and categories. Free accounts can bid in one category only unless invited. In December of 2013, it was announced that they had merged with oDesk, similar and competing service.
John Lemke

SEO copywriting roundup: Hottest posts week of Dec. 17, 2013 » SEO Copywriting - 0 views

www.seocopywriting.com/...hottest-posts-week-dec-17-2013

2013 copywriting seo writing freelance list WriteLink

shared by John Lemke on 18 Dec 13 - No Cached
  • John Lemke on 18 Dec 13
     
    This is a nice list of writing articles from the past year. It has a good number of sources I recognize and just as many new ones. It certainly looks worth the time to explore. Feel free to leave a comment with your thoughts on any one of them.
John Lemke

How to write an optimized blog post - exploreB2B - 0 views

exploreb2b.com/...o-write-an-optimized-blog-post

2014 writing WriteLink blog optimized how to tips copywriting

shared by John Lemke on 10 Apr 14 - No Cached
  • John Lemke on 10 Apr 14
     
    Some good SEO tips in this article.
John Lemke

7 Tactics for Writing the Best Facebook Posts *Every Time* - 0 views

www.postplanner.com/st-facebook-posts-descriptions

WriteLink facebook 2014 tips list publicity marketing

shared by John Lemke on 22 Jun 14 - No Cached
  • John Lemke on 22 Jun 14
     
    These are some good points. Kudos to Beth Kanter for the find.
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