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John Lemke

How To Write Well: 10 Essential Self-Editing Tips | Write to Done - 0 views

  • The easiest way to write well is to edit your writing. The best person to edit a manuscript, article or blog post is the author herself.
  • Leave your writing alone for a while
  • Pay attention to what jumps out at you as awkward.
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  • You’ll catch clunky sentences, missing and repetitive words, and misspellings.
  • Make a list of your most common offenders. Then search for those words and see if you can take them out without altering your intended meaning.
  • Take a look at each sentence and see how many words you can cut out.
  • Check to make sure you put commas before direct address in dialog.
  • The most mutilated verbs are lay, sink, drag, swim, and shine.
  • Flowery verbs such as quizzed, extrapolated, exclaimed, and interjected, stick out. Instead, use said and asked, with an occasional replied or answered.
  • When sentences begin with “it was” and “there were,” readers are left wondering exactly what “it” is. These words are vague. “It was hot today” can easily be replaced with “the sun baked his shoulders,” which paints a clearer picture. Think: strong nouns and verbs.
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    A good list of tips to help you with your re-writes.
John Lemke

Most Popular Clever Uses and MacGyver Tips of 2013 - 0 views

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    It is time for all of those end of year lists. I did not get to check all of these out but lifehacker.com is a daily read for me in my feeder. Feel free to share your thoughts and tips in the comments here.
John Lemke

SEO and content writing tips: Week ending March 4, 2014 » SEO Copywriting - 0 views

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    This is a good long list of links to other articles.
John Lemke

20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand - 0 views

  • Spreading an idea means getting it from your brain into someone else’s. It means putting together the essential facts, the logical arguments and your insightful conclusions together in exactly the right way to recreate your brilliant idea in the mind of your reader.
  • Try to describe your audience with this simple formula: X who Y. For example: “Bloggers who want to get more traffic”.
  • If you can’t explain what your post is about in one simple, short sentence, it’s probably too complex or unfocused.
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  • Make sure a clear connection exists between the opening of your post and the headline.
  • If a sentence, phrase or word is particularly important or significant, use bold or italics to add stress. But don’t overdo it.
  • Always be consistent with your terminology.
  • If a point is worth making, it’s worth making twice. Or even three times.
  • Only tell them what they need to know to follow your argument. Share the minimum you need to convey the desired message.
  • Clear examples help readers understand difficult concepts.
  • Concrete language describes something detectable by the senses. Something you can see, feel, hear, smell or taste. Abstract concepts are much harder to imagine.
  • When you provide specific detail in your writing, there’s less room for ambiguity. Your reader is far more likely to end up with the same idea in their head as you have in yours.
  • Clarity does not tolerate “might,” “may” or “possibly.” If you can’t say something with certainty, perhaps you shouldn’t be writing about it at all.
  • if you’re in the business of spreading ideas, you must make friends with bullets.
  • Bullets are a valuable tool, but you should never drop your reader into a list without first setting the scene.
  • make sure each point is recognizably related to the others.
  • If you were giving your reader a list of steps, you’d present them in the order they needed doing, right? Obviously. But if the items in your list aren’t steps, they often still have a natural order – even if you didn’t have one in mind when you wrote them.
  • always supply everything the reader needs to fully understand your points within the post itself.
  • You think you’re being generous but truthfully you’re being greedy. Greedy with your reader’s time, their attention, and their patience.
  • include a clear call-to-action. Tell your reader what you want them to do.
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    20 tips on writing with clarity.
John Lemke

A Strategy for Pumping Your Writing Full of Creativity - The Write Life - 0 views

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    I like the idea of an "artist date". All in all, a good list of tips.
John Lemke

Add Personality and Voice to Every Blog Post You Write - 0 views

  • write a post specifically for that ideal customer. Narrow it down as much as possible, and write as if they are sitting right across from you learning from you along the way.
  • using words that evoke images:
  • Every post you write should be a complete thought.
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  • It should be able to stand alone
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    A nice collection of tips for getting your voice into your blog post.  Arrangednicely in several bullet-ed list.
John Lemke

5 Questions That Will Make the SEO Writing Process 5 Times Smoother - SEO Copywriting - 0 views

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    A good list of questions to write better for SEO.
John Lemke

9 Things I Did To Become A Full-Time Writer - 0 views

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    A great list!  9 great tips for any aspiring author.
John Lemke

The lazy person's guide to writing great copy - fast! » SEO Copywriting - 0 views

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    Some tips to keep your output rolling on schedule.
John Lemke

5 Tips for Turning Drab Information Into a Tantalizing Tutorial - Copyblogger - 0 views

  • To get people interested, you need to start with the Why — even when the Why seems obvious.
  • A great destination postcard is inspirational, taps into emotion, and paints a clear picture.
  • Good tutorials mix straightforward how-to’s with stories and examples to both educate and entertain.
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  • Which are the most common mistakes you’d like to warn your readers for? And help them avoid? Sprinkle these mistakes — with advice on how to avoid them — over your tutorial, to keep readers captivated.
  • Your word choice has to be sharper and harder-hitting than the words you use when you talk because in writing you can’t scream, sing, or use wild gestures. Your words have to capture attention, express emotion, and get your message across.
  • To make your writing voice stronger and more dynamic: Choose sensory words like creepy, bland, or dazzling Pick emotional words like mesmerizing, mind-numbing, and captivating Religiously tighten your text; and tighten it more
  • There’s one more thing you shouldn’t forget: A good teacher or mentor inspires her students to implement her ideas. Consider what might stop your reader from following your advice … and take away that final obstacle. When you encourage your readers to overcome their doubts and take action, they’ll hang on to your lips to hear each word.
  • Metaphors help readers visualize an abstract concept by relating it to something concrete. They help people understand a new idea by relating it to something they know already.
  • Problems are like speed bumps — they slow your reader down. They start paying attention again, because everyone is keen to avoid glitches, hassle, and mistakes.
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    While they seem like common sense, think about how often you see tutorials written that ignore these tips... especially number 1.
John Lemke

Ben Bova Writing Tips - 0 views

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    While many haven't a clue who this author is, he is one of the best science fiction authors ever.
John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
       
      This means finding your voice.
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  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

Anne R. Allen's Blog: From Pathetic to Professional: 8 Ways to Beat the First Draft Blues - 0 views

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    Some good tips on getting that first draft moving to final.
John Lemke

5 Ways to Build Long-Lasting Authority - Copyblogger - 0 views

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    Authority is a big deal these days. It is even part of Google's algorithm. This article offers 5 tips on how to build your authority.
John Lemke

Creative Writing Contests and Competitions 2014 - Freelance Writing Jobs | A Freelance ... - 0 views

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    A nice list of creative writing competitions complete with tips for success
John Lemke

7 Stellar Examples of Convincing Copywriting - 0 views

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    One of the reasons writers must read is to learn from example. The same applies to the specialty of copywriting. This post list seven great examples.
John Lemke

Storyville: Three Essential Books On Writing | LitReactor - 0 views

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    The first one on the list is my number one pick. I can't wait to read the other two.
John Lemke

SEO copywriting roundup: Hottest posts week of Dec. 17, 2013 » SEO Copywriting - 0 views

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    This is a nice list of writing articles from the past year. It has a good number of sources I recognize and just as many new ones. It certainly looks worth the time to explore. Feel free to leave a comment with your thoughts on any one of them.
John Lemke

Storyvile: Putting Your Life in Your Fiction | LitReactor - 0 views

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    This articles list things you can use from your life experience to make your fiction better.
John Lemke

Writer Unboxed » The Four Characteristics of Author Attitude and Why You Need... - 0 views

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    Not only does the author have a good list but a great acronym... w00t! I feel the influence already.
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