Group items tagged growing - LumpysCorner

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shared by John Lemke on 26 May 14 - No Cached

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shared by John Lemke on 12 May 14 - No Cached

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shared by John Lemke on 11 Apr 14 - No Cached

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shared by John Lemke on 14 Apr 14 - No Cached

in this age of the “writer as an entrepreneur” responsible for a growing share of the work required to not only create but also sell a book, adding management skills to our repertoire of abilities is not at all a bad idea.
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as launch time approaches, authors get overwhelmed by thinking that they have to do “everything:” Twitter, Facebook, Goodreads, ad campaigns, bookstore talks, conference panels, media articles, email newsletters, book clubs…you name it.
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what our goals are beyond sales
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Based on our mission and our definition of success, we can then work out a manageable set of steps to take in line with our specific interests and goals. We feel more in control and less anxious about having to “do it all.”
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A more viable definition of success does have a quantitative element, but it doesn’t necessarily mean “number of copies sold or dollars earned.” It can mean other measurable outcomes such as landing a teaching job or a column in a respected publication.
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shared by John Lemke on 10 Apr 14 - No Cached

Unless they see the value of joining your list, they simply won’t invest any of those valuable minutes in you and your blog.
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Do something for me and I’ll do something for you. In this case, the bribe is “give me your email address and I’ll give you something that isn’t freely available on my blog.”
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Minimum requirements: Useful and engaging content, whether unique to the bribe or already published on your blog, that you can easily break into pieces. On the technical side, you’ll need an email newsletter service (e.g. Mailchimp, AWeber (aff), etc.) with an autoresponder feature ($10-20/month).
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Minimum requirements: A word processor like Microsoft Word, Apple Pages or OpenOffice Writer is sufficient for creating a simple cheat sheet, but for a more sophisticated end product, you might require a desktop publishing package such as Adobe InDesign, Microsoft Publisher, or QuarkXPress. Alternatively, you can use a cheat sheet tool like Cheatography to generate cheat sheets based on a default template.
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Minimum requirements: Your chosen word processor is enough to create a basic template, but to make it even more visually appealing, consider using some simple design elements such as colors, backgrounds and borders. If the template is meant to be printed, you can convert your .docx or .pages file into a downloadable PDF for your readers’ convenience.
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shared by John Lemke on 26 May 14 - No Cached

According to research published by Viacom TV Everywhere users show an increase in overall TV viewing, as well as greater customer loyalty towards pay TV providers that offer TV Everywhere services.
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Online surveys were conducted with more than 1,300 Viacom viewers ages 13-49 and more than 600 kids ages 2-12. Participants included both users of TV Everywhere and non-users.
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The majority of users agree: TV Everywhere is additive to the TV viewing experience. Since they began using TV Everywhere apps and sites, 64% report watching more TV overall. This finding is even stronger among Millennials, with 72% watching more TV.
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While 19% of users say they have no problems with their TVE experiences, the top issues tend to be tech-related, including loading/buffering (24%) and crashing/freezing (23%). Content-related issues are far less common.
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