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John Lemke

The Scientific Guide to Creating Sticky Headlines - 0 views

www.steamfeed.com/uide-creating-sticky-headlines

2014 writing WriteLink freelance writer list tips headlines guide

shared by John Lemke on 22 Jun 14 - No Cached
  • According to Social Triggers and Wired Magazine, George Lowenstien, a professor at Carnegie Mellon University developed a theory called “the information gap theory of curiosity.” Lowenstein says “curiosity is rather simple: It comes when we feel a gap ‘between what we know and what we want to know.’” (source) He goes on to say “This gap has emotional consequences: it feels like a mental itch, a mosquito bite on the brain. We seek out new knowledge because we that’s how we scratch the itch.” That’s why these headline formulas increase traffic.
  • Imagine again that you’re a blogger looking to leverage Facebook.  You begin to click on multiple posts titled “How to get more traffic using Facebook” and bunch of other variations. What happens?  All of the posts begin to run together becoming indecipherable to your brain.  Psychologists call this cognitive overload and you passively read post after post after post.  You never truly connect with the blogger or the message.
  • By adding a quantifiable benefit, you’re accomplishing two things.  First you’re laser targeting the type of reader you want to see the post.  And second, you’re giving them a realistic goal to strive for.
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  • When a person can see the finish line, they’re far more likely to start.
  • Take a look at what happens when you google “From 2,500 to 1 million fans in 2 years”.
  • Ask yourself if you can add either a quantifiable benefit or a specific time frame to your post.  Can you tell the story about how you got more readers to your blog in 30 days?  Or can you tell the story about how you helped a friend drop 15 pounds without starving herself?
  • John Lemke on 22 Jun 14
     
    This is a good list and also explains the "whys" of it.
John Lemke

Penny payload: NASA Mars rover Curiosity carries coin for camera checkup | collectSPACE - 0 views

www.collectspace.com/...news-020712b.html

LL-Pub nasa mars rover curiosity coin penny

shared by John Lemke on 25 Sep 14 - No Cached
  • John Lemke on 25 Sep 14
     
    We dropped a penny on Mars.
John Lemke

Conduct Better Podcast Interviews with this Simple 6-Step Preparation Process - Copyblo... - 0 views

www.copyblogger.com/better-podcast-interviews

podcast interviews preparation process 2014 LL-Pub

shared by John Lemke on 26 Mar 14 - No Cached
  • your interview will fail if you do not display curiosity about who you are interviewing and what he or she might say.
  • an interview is not so much a chance for you to get to know your subject better (though you will) … an interview is your chance to be the conduit that allows your audience to get to know your subject better.
  • f you are not asking this question to yourself before every interview, then your interviews are failing. Because they aren’t delivering the value to your audience that they could be.
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  • if you’ve prepared well, then your interview is going to be predictable.
  • If one of your questions is controversial, or you don’t know how your subject will respond, consider the possible responses and plan your own counter-response accordingly. (You might also discuss this with your interview subject beforehand. Let her know you are planning to ask the question and preempt any potential awkwardness.)
  • The more relaxed an interview subject feels, the more likely he or she is to open up and be candid.
  • John Lemke on 26 Mar 14
     
    I can't tell you how often I see people interview others when they are completely unprepared.  These steps may may seem like common sense but how often do you actually follow them.
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