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The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.

My mantra is to do it instead of thinking about doing it. If I catch myself doing the latter I just switch to doing instead of thinking. Easier said than done for me, but I’ve gotten better at that. But there aren’t enough hours in the day. Or not if you’re also going to stay healthy and be a part of your family and not get burnt out. So things fall off the table, even more so if you’re hell bent on creating really great work. Yet, I find that quality is what wins at the end of the day and that solves a lot of other problems.

And if they share it, you gain greater readership. So I encourage writers to think of the entire canvas when creating content. Think about the headers in your piece and about the images you’ll use to enrich the story.

What exactly do freelance copywriters write? Everything! From ad copy to newsletters, from policies to blogs, from business proposals to brochures, and from catalog blurbs to t-shirt taglines, there's nothing off-limits. James told me she's worked on everything from tweets for non-profits to ghost writing a book for a motivational speaker to writing taglines for Nike. So, if you are after variety, it appears that the freelance thing delivers. Sure, some freelances have specialties, but generally speaking, they are just really skilled at writing and they help businesses who need someone with that skill to produce written content. Unlike traditional writers, these people don't get their names in the byline, but they do get paid hourly for their work. Did you catch that? HOUR-LY.

Forty percent of respondents admitted that poor spelling and grammar reduced their favorable impression of a brand.

As a marketer with a limited budget, the good news about focusing on quality content creation is that you don’t need to think in terms of producing more content but rather in terms of making each piece of content more effective.

It’s no longer enough to simply write content. Everybody’s doing that.

standing out from the crowd by finding a place that seems a bit less dangerous (finding your “content” niche). This would be a good call.

Set Your Rate.

Write What You Want.

Now that cheapie content can’t get sites traffic, demand is plummeting for $5 articles. That’s why the call for quality content is skyrocketing

I spend most of my time discouraging writers from hanging around these sort of race-to-the-bottom, bid-site platforms.