Skip to main content

Home/ LumpysCorner/ Group items tagged attention

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
7More

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

www.seocopywriting.com/...youre-now-storyteller-get-used 2014 seo copywriting attention tips tricks howto writing content freelance
shared by John Lemke on 28 Jan 14 - No Cached
  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
      John Lemke on 28 Jan 14
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
      John Lemke on 28 Jan 14
       
      This means finding your voice.
  • ...2 more annotations...
  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
1More

Blog Marketing: 4 Steps for Drawing Attention to Your Posts - 0 views

contentmarketinginstitute.com/...ng-steps-for-drawing-attention 2014 marketing blog SEO tips howto WriteLink writing list writer
shared by John Lemke on 13 Apr 14 - No Cached
  • John Lemke on 13 Apr 14
     
    This post makes some good points and is going beyond the obvious ones of daily posting, etc.,
10More

5 Tips for Turning Drab Information Into a Tantalizing Tutorial - Copyblogger - 0 views

www.copyblogger.com/tantalizing-tutorials 2014 writing tips list writer WriteLink writing tutorials
shared by John Lemke on 06 May 14 - No Cached
  • To get people interested, you need to start with the Why — even when the Why seems obvious.
  • A great destination postcard is inspirational, taps into emotion, and paints a clear picture.
  • Good tutorials mix straightforward how-to’s with stories and examples to both educate and entertain.
  • ...6 more annotations...
  • Which are the most common mistakes you’d like to warn your readers for? And help them avoid? Sprinkle these mistakes — with advice on how to avoid them — over your tutorial, to keep readers captivated.
  • Your word choice has to be sharper and harder-hitting than the words you use when you talk because in writing you can’t scream, sing, or use wild gestures. Your words have to capture attention, express emotion, and get your message across.
  • To make your writing voice stronger and more dynamic: Choose sensory words like creepy, bland, or dazzling Pick emotional words like mesmerizing, mind-numbing, and captivating Religiously tighten your text; and tighten it more
  • There’s one more thing you shouldn’t forget: A good teacher or mentor inspires her students to implement her ideas. Consider what might stop your reader from following your advice … and take away that final obstacle. When you encourage your readers to overcome their doubts and take action, they’ll hang on to your lips to hear each word.
  • Metaphors help readers visualize an abstract concept by relating it to something concrete. They help people understand a new idea by relating it to something they know already.
  • Problems are like speed bumps — they slow your reader down. They start paying attention again, because everyone is keen to avoid glitches, hassle, and mistakes.
  • John Lemke on 06 May 14
     
    While they seem like common sense, think about how often you see tutorials written that ignore these tips... especially number 1.
2More

» "Is there really writing work out there?" : Freedom With Writing - 0 views

www.freedomwithwriting.com/...-really-writing-work-out-there 2014 writing freelance copywriting reference WriteLink
shared by John Lemke on 10 Jan 14 - No Cached
  • How, then, do writing opportunities work? To be paid for writing, you need to look for a person with two characteristics: They’ve got money to spare. They’re looking for writers. This could be: A magazine editor who is looking for feature articles. An aristocrat or multi-billionaire who wants to support the career of an aspiring artist. A blogger who makes money from advertisements, or from selling information products, but is too busy to do all their blogging themselves. A book publisher who is looking for the next Da Vinci Code or Harry Potter. A business owner who needs help from a writer to promote their business. Do you see where this is going? There are writing opportunities out there, if you know where to look, and if you know the right people.
  • First, the more money a potential client has, the more they’ll be willing to pay you. Bloggers and content creators don’t typically earn much money from advertising. That’s why revenue sharing sites, which share advertising revenue with writers in exchange for content, often pay a relatively low rate. Magazine editors and book publishers are somewhere in the middle. They pay reasonably well, but they’re looking for extremely high quality, so you’ve got to be real good to get their attention. Business owners who have a steady income usually pay the most generous fees to writers. Businesses have a budget for marketing, so they’ve got cash to splash.
11More

» How to Get Paid as an "Elite" Writer with iWriter : Freedom With Writing - 0 views

www.freedomwithwriting.com/...s-an-elite-writer-with-iwriter 2013 copywriting review freelance gigs writer iWriter
shared by John Lemke on 18 Dec 13 - No Cached
  • iWriter is perfect for both the beginning and the established writer that wants to add another writing site to their list.
  • The range of these topics is considerably greater than most writing sites and includes pretty much anything you would want to write about and probably a few things you never considered.
  • Unlike many sites, there is no article submission required for approval. Don’t let this throw you and make you think less of this site. The site simply uses other methods to get and keep quality writers. This is great because you can get started immediately instead of waiting for an editor to approve your work.
  • ...7 more annotations...
  • You can select the type of writings you want to do. Your choices are articles, ebooks and rewrites.
  • A rather odd note is that the writing block area specifically tells you not to copy and paste from other software into the block. However the FAQ suggests doing so. I recommend the copy and paste method simply because if there is a glitch during submission then there is little chance of recovery and you would need to start over. As an alternate, you can copy and past your work from the writing block into your word processor.
  • Essentially, you have to write at least 30 articles and have a rating of 4 stars to move to the Premium level. Once you hit 4.6 stars you move into the Elite tier. The only ratings that count are those from clients, iWriter only counts your articles. Because of this it’s important to do a good job for the clients and it’s also important to pay attention to the types of clients that you choose. Clients that reject often and are overly demanding may not be worth the effort.
  • Payment is made once your account reaches the minimum of $20 and is paid to your Paypal account.
  • Set up notifications for the topics that interest you
  • Get up early on Monday. Monday is when many new articles are added to the system.
  • Take many small articles at first.
  • John Lemke on 18 Dec 13
     
    This one looks very promising.
11More

How To Write Well: 10 Essential Self-Editing Tips | Write to Done - 0 views

writetodone.com/o-write-well-self-editing-tips 2014 writing WriteLink freelance copywriting tips list writer editing re-write
shared by John Lemke on 11 May 14 - No Cached
  • The easiest way to write well is to edit your writing. The best person to edit a manuscript, article or blog post is the author herself.
  • Leave your writing alone for a while
  • Pay attention to what jumps out at you as awkward.
  • ...7 more annotations...
  • You’ll catch clunky sentences, missing and repetitive words, and misspellings.
  • Make a list of your most common offenders. Then search for those words and see if you can take them out without altering your intended meaning.
  • Take a look at each sentence and see how many words you can cut out.
  • Check to make sure you put commas before direct address in dialog.
  • The most mutilated verbs are lay, sink, drag, swim, and shine.
  • Flowery verbs such as quizzed, extrapolated, exclaimed, and interjected, stick out. Instead, use said and asked, with an occasional replied or answered.
  • When sentences begin with “it was” and “there were,” readers are left wondering exactly what “it” is. These words are vague. “It was hot today” can easily be replaced with “the sun baked his shoulders,” which paints a clearer picture. Think: strong nouns and verbs.
  • John Lemke on 11 May 14
     
    A good list of tips to help you with your re-writes.
6More

The Smart Way to Use Other People's Audiences to Build Your Own - Copyblogger - 0 views

www.copyblogger.com/other-peoples-audiences 2014 WriteLink freelance copywriting tips writing writer
shared by John Lemke on 08 May 14 - No Cached
  • That’s the basic idea: Get in front of OPA, and then publish fantastic content so you can earn that audience’s respect and trust.
  • Interacting with others, sharing the content of others, and participating in communities are all great ways to generate attention and build an audience.
  • build an audience that is relevant to what you do
  • ...2 more annotations...
  • If you get attribution links as a result of the guest post, then the site and page giving you the link will be closely matched to your site and the specific page receiving the link.
  • You are not a fit for every audience. Don’t worry about it. Pass on opportunities where you can’t bring the good stuff, and focus your energies in the places where you can.
  • John Lemke on 08 May 14
     
    As people often say regarding writing, "it is just as much about networking as it is working".  If you blog or write, these are some great ways to build your audience.
20More

20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand - 0 views

boostblogtraffic.com/crystal-clear-writing 2014 writing freelance copywriting tips list writer WriteLink
shared by John Lemke on 15 May 14 - No Cached
  • Spreading an idea means getting it from your brain into someone else’s. It means putting together the essential facts, the logical arguments and your insightful conclusions together in exactly the right way to recreate your brilliant idea in the mind of your reader.
  • Try to describe your audience with this simple formula: X who Y. For example: “Bloggers who want to get more traffic”.
  • If you can’t explain what your post is about in one simple, short sentence, it’s probably too complex or unfocused.
  • ...16 more annotations...
  • Make sure a clear connection exists between the opening of your post and the headline.
  • If a sentence, phrase or word is particularly important or significant, use bold or italics to add stress. But don’t overdo it.
  • Always be consistent with your terminology.
  • If a point is worth making, it’s worth making twice. Or even three times.
  • Only tell them what they need to know to follow your argument. Share the minimum you need to convey the desired message.
  • Clear examples help readers understand difficult concepts.
  • Concrete language describes something detectable by the senses. Something you can see, feel, hear, smell or taste. Abstract concepts are much harder to imagine.
  • When you provide specific detail in your writing, there’s less room for ambiguity. Your reader is far more likely to end up with the same idea in their head as you have in yours.
  • Clarity does not tolerate “might,” “may” or “possibly.” If you can’t say something with certainty, perhaps you shouldn’t be writing about it at all.
  • if you’re in the business of spreading ideas, you must make friends with bullets.
  • Bullets are a valuable tool, but you should never drop your reader into a list without first setting the scene.
  • make sure each point is recognizably related to the others.
  • If you were giving your reader a list of steps, you’d present them in the order they needed doing, right? Obviously. But if the items in your list aren’t steps, they often still have a natural order – even if you didn’t have one in mind when you wrote them.
  • always supply everything the reader needs to fully understand your points within the post itself.
  • You think you’re being generous but truthfully you’re being greedy. Greedy with your reader’s time, their attention, and their patience.
  • include a clear call-to-action. Tell your reader what you want them to do.
  • John Lemke on 15 May 14
     
    20 tips on writing with clarity.
1 - 8 of 8
Showing 20▼ items per page