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John Lemke

Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Los... - 0 views

  • Search, and Google in particular (with 90% of worldwide share), still drive vastly greater quantities of traffic than all the social networks combined (some good research from DefineMG here). Given Google’s 3.5+ Billion searches performed each day, that shouldn’t be a surprise, but to many bloggers, thinking about search, Google, and all that “SEO stuff” has been put aside in favor of Facebook shares, likes, tweets, +1s, and the more visible feedback and applause that come from social sources.
  • Thankfully, you can resolve to make this a priority in the future. It may sound like a bad infomercial, but you can substantially upgrade your blog’s SEO potential with less than 5 minutes per post. Here’s how:
  • The other keyword research source I’d encourage you to pursue is Google’s autosuggest.
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  • Once you’ve found a few keywords that might work, modify your blog post’s title to include it if you can.
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    Most people publish to be found and read.  If that is the case, how can you ignore SEO?
John Lemke

Blog Marketing: 4 Steps for Drawing Attention to Your Posts - 0 views

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    This post makes some good points and is going beyond the obvious ones of daily posting, etc.,
John Lemke

5 Ways to Build Long-Lasting Authority - Copyblogger - 0 views

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    Authority is a big deal these days. It is even part of Google's algorithm. This article offers 5 tips on how to build your authority.
John Lemke

44 Things Bloggers Should Be Delegating to Virtual Staff to Catapult Their Online Growt... - 0 views

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    This is a nice round up of things an aspiring blogger should look to out source.
John Lemke

SEO and content writing tips: Week ending March 4, 2014 » SEO Copywriting - 0 views

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    This is a good long list of links to other articles.
John Lemke

Why You Should Care About Google+, SEO and Semantic Search - 0 views

  • Everything Google is doing, from Google+ to semantic search serves its mission “to organize the world’s information and make it universally accessible and useful.”
  • In order for Google to provide the most relevant search results, it looks beyond the keywords to find context of your query based on your connections and social signals, +1’s, shares, likes etc..
  • Google Authorship ties you to your content no matter where you publish on the web where “rel=authorship” is installed.
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  • Links send signals to Google that people like and trust your content.
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    A brief explanation of how Google+ factors into search in this day and age. Not only worth the read but the sources it cites are as well.
John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
       
      This means finding your voice.
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  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
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