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John Lemke

Why so many digital publishers are flocking back to print | Digiday - 0 views

  • Publishers are leaning heavily on the idea that these are “premium” magazines, with deep reporting and full-page photos. Music reviews site Pitchfork even hopes that printing its quarterly magazine’s long-form features and illustrations on high-quality paper stock will encourage readers to collect them just as they collect vinyl records.
  • ather than eye the big general-interest numbers of Time and Rolling Stone, digital publishers are creating their magazines with lower circulations and content aimed at more niche audiences.
  • Most media companies have historically treated magazines as loss leaders, selling them for cheap in the hopes of building the sort of big circulation numbers
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  • That’s not the model that these digital publishers are following. Rather than sell the magazines for cheap, Pitchfork is asking for $50 a year (or $20 an issue).
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    A few interesting differences about today's print and yesterday's.  Seems there is still a market for premium content and consumers will actually pay much more than in yesteryear.
John Lemke

Seth's Blog: On doing the work - 0 views

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    Since I have gone public about being a writer, I am asked all the time about "how do you do it". What I notice the most is that folks think it is easy and automatic. This post about "doing the work" not only applies to writers but everything you try to achieve.
John Lemke

How to Write a Winning Headline | Social Media Today - 0 views

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    This article uses the acronym HEADLINES to teach you how to write winning headlines.
John Lemke

College papers: Students hate writing them. Professors hate grading them. Let's stop as... - 0 views

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    I am sorry but I must disagree. If the problem is that American students hate to write and write poorly, the solution is not to remove it from our education system. In fact, the opposite is true.
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