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write a post specifically for that ideal customer. Narrow it down as much as possible, and write as if they are sitting right across from you learning from you along the way.

using words that evoke images:

Every post you write should be a complete thought.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle

Not only did his book confirm for me that the best way to create a positive change is through small acts repeated daily, but the book was exceptionally well written and researched — impressive in that the author is not a professional writer — and so applicable to the many writers I meet who struggle with getting query letters out the door or writing big projects like books and novels.

There are two kinds of motivation. The first type is having a reason for doing something. My motivation for exercise is to look and feel healthy. My motivation for doing this interview is that you asked me to do it and I want to spread the word about mini habits. Unlike the next definition of motivation, your reason for doing things is generally very stable and changes very little over time. There’s also emotional motivation, which is rooted in enthusiasm and determines your willingness to take action in the moment (“This year I’m going to get in shape so I’m off to the gym!”). Most goal systems rely on this type of motivation; they’ll tell you that you need to find this motivation to succeed. The problem is that emotional motivation isn’t reliable or habit friendly.

in this age of the “writer as an entrepreneur” responsible for a growing share of the work required to not only create but also sell a book, adding management skills to our repertoire of abilities is not at all a bad idea.

what our goals are beyond sales

“Do you HAVE to do what you are doing right now?” I can almost always answer “no.” And the answer to the follow-up question, “Do you WANT to be doing what you’re doing right now?” is almost always yes.

Unless you reel in your readers instantly, your well-crafted content goes largely unnoticed and going viral becomes impossible. Set aside at least 15 to 30 minutes for choosing a magnetic title after crafting your post. List three to five intriguing titles guaranteed to increase your CTR and page views. After carefully thinking through each option, select the one that inspires you like no other.  Ask your friends or followers for feedback.