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John Lemke

» Increase Your Freelance Writing Income in 5 Days : Freedom With Writing - 0 views

  • Spend a few minutes setting up an email system that you can use to contact potential clients. The ideal system will let you contact many people at once, based on a custom list that you create.
  • you need to spend the time to create a custom pitch to that matches your potential clients very closely. Once that is done, set your email system to send the email out at 8am on Tuesday
  • look for potential network possibilities. This should only take about 5 minutes of your time. You want to check Meetup.com for both freelance writing networking as well as networking opportunities within your writing specialties. Check for local community meetings such as School board and city/county council meetings. All of these are great places to meet potential clients.
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  • oday is the day for cold calling. Most people don’t particularly enjoy this aspect of marketing but it is extremely valuable. Use the list you made on Monday and call each company.
  • By now you are getting some serious responses to your quick burst activities. So today you want to focus on social media. If you don’t already have Facebook and Twitter accounts for your freelance writing business, this is the time to set them up. You should also have a LinkedIn account. If not, set one of those up as well. Then go into the settings of LinkedIn and Twitter and set them up to update whenever you post to the associated Facebook page. Properly setting up your social media pages is extremely important; you are selling yourself. Make it look good.
  • PLEASE do not use your personal Facebook page for this. You do not want clients and potential clients to see the funny faces you made during your best friends wedding reception! Use your professional Facebook page for this and close your personal page to anyone but friends. If you are thinking it doesn’t matter, look at your page as though you were the client. That should do it.
  • Ok we are at the end of the week. You have set up an email marketing blitz, found and attended networking opportunities, written a letter to your local paper, cold called potential clients and set up your social media sites (and are updating them!) The only thing left is to update your Freelance Writing Website.
John Lemke

Why Should Freelance Writers Register for Freelance Writing Jobs through the Federal Go... - 0 views

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    A detailed guide on how to become a writer and/or editor for government work.
John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
       
      This means finding your voice.
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  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

» Writing Jobs from TextMaster.com (Full Review) : Freedom With Writing - 0 views

  • TextMaster.com is an interesting little site that is fairly new but already has a reputation for being a good way to get started as a freelance writer. They make the claim that they are writer centered and by all accounts are fair and honest.
  • To become a member of the site, you simply sign up and verify your email address. Then you can go and explore the site.
  • There are 3 categories on TextMaster that will be of immediate interest to you: Copywriter, Translator, and Proofreader. These are the 3 areas that you can apply to for work.
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  • You can choose up to 7 interest categories and then select a star rating based on your expertise in the area. Because your list of available jobs is based on this list, you might want to tweak it to get the best search results. It’s not a long list and the categories are fairly standard with one exception: There is a separate are for the sensitive topics of religion and pornography.
  • There are two methods of finding a job on this site: Look for one and wait for one to come to you.
  • there is no direct client to writer communication which almost always increases the issues with editing.
  • there is the warning that if a writer has a lot of requests for rewrites or changes their status may be downgraded and eventually suspended.
  • There are several different levels of writers on this site and they are ranked in two different manners. Your initial level after submitting your sample is going to be Bronze. This means that you have written less than 10,000 words. The more words you write, the higher your level is going to be. The levels are Bronze, Silver, Gold, Diamond, and Platinum.
  • Basic, Standard or Expert. So if you do well on your sample then you might enter the site as a Bronze Standard. That would mean that your initial pay rate is 3.9 cents per word. It sounds low but you can move up quickly. If you do well you will be rated again and if you are granted the expert level then you get a bump to $0.10 a word. You can eventually make more than $0.15 per word.
  • payment threshold of $70
John Lemke

Writer Unboxed » The Lessons I Should Have Learned from Stephen King's On Wri... - 0 views

  • It’s easy to get caught up in the fact that we want others to love what we write. We make one tiny, harmless alteration after another, and eventually our work becomes something else entirely.
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    I too love this book.  If you struggle with the rewrite, read this post and then get King's book.
John Lemke

How to Become a Freelance Writer in 900 Simple Steps - Part 1: Risky Business | LitReactor - 0 views

  • What exactly do freelance copywriters write? Everything! From ad copy to newsletters, from policies to blogs, from business proposals to brochures, and from catalog blurbs to t-shirt taglines, there's nothing off-limits. James told me she's worked on everything from tweets for non-profits to ghost writing a book for a motivational speaker to writing taglines for Nike. So, if you are after variety, it appears that the freelance thing delivers. Sure, some freelances have specialties, but generally speaking, they are just really skilled at writing and they help businesses who need someone with that skill to produce written content. Unlike traditional writers, these people don't get their names in the byline, but they do get paid hourly for their work. Did you catch that? HOUR-LY.
John Lemke

Use This Simple Tool to Move Forward in Your Writing Career - 0 views

  • It’s a trash can. Not a physical one, but a mental trash can. It’s for discarding advice that doesn’t feel right for you. It doesn’t seem like the right answer. Your gut tells you this advice isn’t for you. It just doesn’t resonate. If that happens, you should ignore that tip and move on. My teacher would say, “Use what feels right and discard the rest.” I think a lot of writers forget to take out their trash can when they’re learning about writing. But it really pays to keep it handy.
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    I see many folks not using this tip.  Truth be told, I am also slow to clean house.
John Lemke

Writers Don't Write to Get Published | Goins, Writer - 0 views

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    I write because I can't not write. This article is a good one on that perspective.
John Lemke

What the Elance-oDesk Merger Means for Freelance Writers - 0 views

  • Now that cheapie content can’t get sites traffic, demand is plummeting for $5 articles. That’s why the call for quality content is skyrocketing
  • I spend most of my time discouraging writers from hanging around these sort of race-to-the-bottom, bid-site platforms.
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    There has been much speculative talk about this among cloud workers. According to the article 8 million are registered between the two sites.
John Lemke

Writer Unboxed » Ten Myths about Writing - 0 views

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    I get some of these often, others rarely. Nonetheless, it is a good list of myths.
John Lemke

» "Is there really writing work out there?" : Freedom With Writing - 0 views

  • How, then, do writing opportunities work? To be paid for writing, you need to look for a person with two characteristics: They’ve got money to spare. They’re looking for writers. This could be: A magazine editor who is looking for feature articles. An aristocrat or multi-billionaire who wants to support the career of an aspiring artist. A blogger who makes money from advertisements, or from selling information products, but is too busy to do all their blogging themselves. A book publisher who is looking for the next Da Vinci Code or Harry Potter. A business owner who needs help from a writer to promote their business. Do you see where this is going? There are writing opportunities out there, if you know where to look, and if you know the right people.
  • First, the more money a potential client has, the more they’ll be willing to pay you. Bloggers and content creators don’t typically earn much money from advertising. That’s why revenue sharing sites, which share advertising revenue with writers in exchange for content, often pay a relatively low rate. Magazine editors and book publishers are somewhere in the middle. They pay reasonably well, but they’re looking for extremely high quality, so you’ve got to be real good to get their attention. Business owners who have a steady income usually pay the most generous fees to writers. Businesses have a budget for marketing, so they’ve got cash to splash.
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