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John Lemke

5 Tips for Turning Drab Information Into a Tantalizing Tutorial - Copyblogger - 0 views

  • To get people interested, you need to start with the Why — even when the Why seems obvious.
  • A great destination postcard is inspirational, taps into emotion, and paints a clear picture.
  • Good tutorials mix straightforward how-to’s with stories and examples to both educate and entertain.
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  • Which are the most common mistakes you’d like to warn your readers for? And help them avoid? Sprinkle these mistakes — with advice on how to avoid them — over your tutorial, to keep readers captivated.
  • Your word choice has to be sharper and harder-hitting than the words you use when you talk because in writing you can’t scream, sing, or use wild gestures. Your words have to capture attention, express emotion, and get your message across.
  • To make your writing voice stronger and more dynamic: Choose sensory words like creepy, bland, or dazzling Pick emotional words like mesmerizing, mind-numbing, and captivating Religiously tighten your text; and tighten it more
  • There’s one more thing you shouldn’t forget: A good teacher or mentor inspires her students to implement her ideas. Consider what might stop your reader from following your advice … and take away that final obstacle. When you encourage your readers to overcome their doubts and take action, they’ll hang on to your lips to hear each word.
  • Metaphors help readers visualize an abstract concept by relating it to something concrete. They help people understand a new idea by relating it to something they know already.
  • Problems are like speed bumps — they slow your reader down. They start paying attention again, because everyone is keen to avoid glitches, hassle, and mistakes.
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    While they seem like common sense, think about how often you see tutorials written that ignore these tips... especially number 1.
John Lemke

How I Make a Living as a Writer (and You Can, Too) - 0 views

  • If you sit down at a blank screen every day and simply do nothing then you are a writer. If you write one word, even better. Some people will disagree. Maybe you will disagree. That's fine. We also can all disagree. Meanwhile, our DNA is telling us we are pretty much exactly the same.
  • I try to read pieces or chapters in 3-4 books a day or more. I read at least from one non-fiction, one or two quality fiction, and one inspirational. I try to read at the level I want to write. I do this in the morning before I start writing.
  • Destroy every gatekeeper.
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  • Do what you want. Self-publishing simply means you write a book and you figure out how to get it into the hands of other people. It might just be you sell it on your email list. Congrats! You're then a published author. In my post "How to Self Publish a Bestseller" I write about the details and the numbers.
  • This seems opposite of what I said above. But blogging is not such a bad idea. How come? Because it makes you write every day. And it also is fun to build friends and community around your blog. But if you want to blog, don't just register a domain name and start blogging. You won't get any traffic.
  • There's a thousand ways to build community and practice writing on the Internet. Blog is one of them but there are many others. My #1 suggestion: first practice on Quora (cc Marc Bodnick) If you go there, follow me and say "Hi!".
  • If you don't write every day, you won't know what your potential skill level is. You will be producing sub-par work. And in a world where 15 million books will be published this year, your book will have little chance to shine.
  • Do the math: if you just write 1,000 words a day that are publishable then you have a book every two months. 1,000 words a day is not easy. But it's not hard either.
  • No. You used to be able to make a living writing articles. Just a few years ago. In 2005 I made a good living writing about 3-4 articles a day for different publications while I was running my fund and before I started and sold Stockpickr. But those days are over. People just don't pay for content. And there are too many writers. It's a supply and demand thing.
  • ou have to write more than one book. And for most people, you have to write dozens of books.
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    A great article of advice from a published author.
John Lemke

How To Write Well: 10 Essential Self-Editing Tips | Write to Done - 0 views

  • The easiest way to write well is to edit your writing. The best person to edit a manuscript, article or blog post is the author herself.
  • Leave your writing alone for a while
  • Pay attention to what jumps out at you as awkward.
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  • You’ll catch clunky sentences, missing and repetitive words, and misspellings.
  • Make a list of your most common offenders. Then search for those words and see if you can take them out without altering your intended meaning.
  • Take a look at each sentence and see how many words you can cut out.
  • Check to make sure you put commas before direct address in dialog.
  • The most mutilated verbs are lay, sink, drag, swim, and shine.
  • Flowery verbs such as quizzed, extrapolated, exclaimed, and interjected, stick out. Instead, use said and asked, with an occasional replied or answered.
  • When sentences begin with “it was” and “there were,” readers are left wondering exactly what “it” is. These words are vague. “It was hot today” can easily be replaced with “the sun baked his shoulders,” which paints a clearer picture. Think: strong nouns and verbs.
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    A good list of tips to help you with your re-writes.
John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
       
      This means finding your voice.
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  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

The Scientific Guide to Creating Sticky Headlines - 0 views

  • According to Social Triggers and Wired Magazine, George Lowenstien, a professor at Carnegie Mellon University developed a theory called “the information gap theory of curiosity.” Lowenstein says “curiosity is rather simple: It comes when we feel a gap ‘between what we know and what we want to know.’” (source) He goes on to say “This gap has emotional consequences: it feels like a mental itch, a mosquito bite on the brain. We seek out new knowledge because we that’s how we scratch the itch.” That’s why these headline formulas increase traffic.
  • Imagine again that you’re a blogger looking to leverage Facebook.  You begin to click on multiple posts titled “How to get more traffic using Facebook” and bunch of other variations. What happens?  All of the posts begin to run together becoming indecipherable to your brain.  Psychologists call this cognitive overload and you passively read post after post after post.  You never truly connect with the blogger or the message.
  • By adding a quantifiable benefit, you’re accomplishing two things.  First you’re laser targeting the type of reader you want to see the post.  And second, you’re giving them a realistic goal to strive for.
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  • When a person can see the finish line, they’re far more likely to start.
  • Take a look at what happens when you google “From 2,500 to 1 million fans in 2 years”.
  • Ask yourself if you can add either a quantifiable benefit or a specific time frame to your post.  Can you tell the story about how you got more readers to your blog in 30 days?  Or can you tell the story about how you helped a friend drop 15 pounds without starving herself?
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    This is a good list and also explains the "whys" of it.
John Lemke

» Increase Your Freelance Writing Income in 5 Days : Freedom With Writing - 0 views

  • Spend a few minutes setting up an email system that you can use to contact potential clients. The ideal system will let you contact many people at once, based on a custom list that you create.
  • you need to spend the time to create a custom pitch to that matches your potential clients very closely. Once that is done, set your email system to send the email out at 8am on Tuesday
  • look for potential network possibilities. This should only take about 5 minutes of your time. You want to check Meetup.com for both freelance writing networking as well as networking opportunities within your writing specialties. Check for local community meetings such as School board and city/county council meetings. All of these are great places to meet potential clients.
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  • oday is the day for cold calling. Most people don’t particularly enjoy this aspect of marketing but it is extremely valuable. Use the list you made on Monday and call each company.
  • By now you are getting some serious responses to your quick burst activities. So today you want to focus on social media. If you don’t already have Facebook and Twitter accounts for your freelance writing business, this is the time to set them up. You should also have a LinkedIn account. If not, set one of those up as well. Then go into the settings of LinkedIn and Twitter and set them up to update whenever you post to the associated Facebook page. Properly setting up your social media pages is extremely important; you are selling yourself. Make it look good.
  • PLEASE do not use your personal Facebook page for this. You do not want clients and potential clients to see the funny faces you made during your best friends wedding reception! Use your professional Facebook page for this and close your personal page to anyone but friends. If you are thinking it doesn’t matter, look at your page as though you were the client. That should do it.
  • Ok we are at the end of the week. You have set up an email marketing blitz, found and attended networking opportunities, written a letter to your local paper, cold called potential clients and set up your social media sites (and are updating them!) The only thing left is to update your Freelance Writing Website.
John Lemke

How to Defeat Writer's Block | Writing Forward - 0 views

  • Physical ailments:
  • Mental and emotional stress and distractions
  • Lazy days
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  • You’d just rather do anything in the world other than work on your writing project
  • Avoidance and procrastination: Sometimes we go out of our way to avoid a difficult writing challenge.
  • Eat well, exercise, and drink plenty of water. Schedule time for rest and relaxation. Don’t run yourself down.
  • A Few, Final Writing Tips for Combating Writer’s Block
  • if you have two projects going, you can rotate back and forth to maintain your interest in both.
  • Get advice from other writers. Often, they’ll see a solution where you see no way out.
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    While different things work for different writers, I think this is a great look at writer's block.
John Lemke

Theme Week: How to Socialize Your Posts for Maximum Effect : @ProBlogger - 0 views

  • If you have more time on your hands, you can of course choose to engage in more social networks. Just don’t overcommit and end up spreading yourself too thin!
  • Get 10 successful bloggers from different niches in a room and ask them which social networks are best for driving traffic to their blogs, and you’ll get a different answer from each one as to where their readers hang out in greatest numbers.
  • One of the things that I’d highly recommend you ponder when it comes to this is to think about developing a rhythm to your sharing.
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  • Of course the other thing to do when you’re resharing the same piece of content is to mix up the timings of your updates. If you first tweet a piece of content at 9am – at least wait a few hours to reshare it so that others in different parts of the world are likely to be online. The same thing applies to other networks (although I’d wait longer than a few hours to reshare on networks like Facebook or Google+). Also consider avoiding sharing during those times of the day that are particularly ‘noisy’. Sometimes sharing during times that you’d think your audience isn’t online is actually best. Dan Zarrella calls this ‘contra-competitive timing’ and has some great data on the topic here.
John Lemke

The lazy person's guide to writing great copy - fast! » SEO Copywriting - 0 views

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    Some tips to keep your output rolling on schedule.
John Lemke

How to write an optimized blog post - exploreB2B - 0 views

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    Some good SEO tips in this article.
John Lemke

Color My World | The Word - 0 views

  • My trade magazine features can require up to dozen sources, which means many interviews and lots of quotes. Sometime early in my freelance life, I realized I needed a way to keep the sources and their material straight, especially during the cutting and pasting part of the editing process. The solution?  Type the notes from each interview in a different color.
  • The colors facilitate turning an overwhelming mishmash of perspectives, examples and quotes into a coherent article.
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    Some tips on how this author uses colors to keep her work straight.
John Lemke

5 Ways to Build Long-Lasting Authority - Copyblogger - 0 views

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    Authority is a big deal these days. It is even part of Google's algorithm. This article offers 5 tips on how to build your authority.
John Lemke

How to Make Your Writing Concise - 0 views

  • It’s not as violent as it sounds, but this process can prove painful for many writers; it’s all about getting rid of self-indulgent, flowery writing
  • don’t go off the deep end with the thesaurus. Don’t choose every synonym Word suggests for your replacements, as some lead to awkward phrasing and don’t fit within the context. Your words should fit naturally in the sentence while also decreasing redundancy.
  • go over your work as if you were an editor. Take a red pen to your words, and cut out anything the content can do without.
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  • Look for words and phrases like “a number of,” “in order to,” and especially “that.” All can be replaced with shorter and more powerful words or can be completely cut out.
  • it should never be the first thing on your mind while writing.
  • Don’t be too hard on yourself if you can’t get rid of all forms of “to be,” but make sure there is no other way to phrase the sentence before you give up.
John Lemke

Why (and How) You Should Change Up Your Routine, Even if it's Working - 0 views

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    Some people have a hard time changing routines. Others seem to do it naturally. This Lifehacker post covers why it is a good idea to mix things up a little and how to do it.
John Lemke

The New Year's Writing Resolution You Can Actually Keep - Copyblogger - 0 views

  • Every day in January, write for 20 minutes. By every day, I mean every day. Including weekends. Including the Martin Luther King holiday. Including the days that get crazy.
  • To become a better writer (whether it’s for text, podcast scripts, video scripts, or anything else that needs words to be strung together effectively), you need to write. And the best way to write more is to build the habit of writing every day. Give it a try for 31 days, and let us know how it’s going! And if you’ve ever tried a daily writing practice, we’d love to hear about it in the comments.
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    This is a pretty decent tip.  The reality is simple.  If you don't love to read, you have no business even considering being a writer.  Furthermore and more on the topic of the article, if you are not writing daily, you shall never be a writer.
John Lemke

How To Become A Prolific Writer While Holding Down A Day Job | Positive Writer - 0 views

  • The author of Alice’s Adventures in Wonderland, Lewis Carroll (real name, Charles Lutwidge Dodgson), continued to work day jobs throughout his life.
  • Other authors who held down day jobs throughout their writing careers include Bram Stoker, Philip Larkin, T.S. Eliot, and Virginia Woolf, among many others.
  • she wrote the bestselling book Interview With The Vampire while working her day job as an insurance claims examiner.
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  • Anne Rice
  • Having a day job makes it imperative that I allocate time for writing. I insure I write at least 2 hours before I go to work come rain or shine. And I do this by following my rituals every morning without fail.
  • Regardless of what time I work (shift work), I wake up at least 3 hours prior and like clockwork, 1) I brush my teeth, 2) make breakfast, 3) sit down at my desk, 4) check emails, 5) check in on my social connections and finally 5) after stretching my legs for a moment, I write on cue for at least two hours.
  • ake note of the things you do consistently every day before and after work.
  • Create a space of time within your current daily rituals for writing every day. Make sure it’s at a time of day that works best for you.
  • Commit.
  • I highly recommend creating a writing sanctuary for yourself, somewhere you only go to write, and therefore, your mind will associate being there with writing.
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    A good PMA oriented article.
John Lemke

So, How DO You Promote a Blog Post, Anyway? - 0 views

  • Comment on their posts.
  • If you want to build a blog, the reality is that Twitter is one of the most important platforms for sharing, probably followed by Google+, at this point. If you’re in a home/food/how-to niche, Pinterest may be important to you as well. If Facebook seems like a place people talk about your topic a lot, it might be useful, too.
  • There are plenty of tools out there — among the most popular are AddtoAny, ShareThis, and Sharebar (which is what I’m currently using).
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  • Reverse-engineer your social-media success by noticing what sorts of posts get shared a lot in your niche, and writing something along those lines.
  • the key ingredient: Write a strong headline
  • Use hashtags
  • Use a scheduler
  • Don’t just keep retweeting your headline and link. Instead, vary what you say.
  • Be sure you share other things inbetween the repetitions of your new post. Do some scanning, find some interesting stuff, and lace it into your schedule as well, so you don’t start looking like an obnoxious salesman and continue to appear to be putting out useful, varied info.
John Lemke

How to Make Absolutely Sure Your Article Gets Killed - 0 views

  • When your article assignment is to write 1,000 words and you turn in 2,000 words, it creates all kinds of problems for your editor. She’ll need to comb through your article and decide which 1,000 words she can cut. After all, she has only so much space, so she has to make it fit. Now, don’t get all wishy-washy on me and turn the extra material into a bonus sidebar. Just squish all those extra words in there and let your editor deal with it.
  • Avoid showing even a modicum of personality. If you want your article killed, it should look like it was written by a robot…a robot that doesn’t speak English.
  • When you get an assignment, your client will send you a little thing called an assignment letter, which details the specs of the assignment. Ignore this.
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  • If those don’t work out, over-rely on source-finding services like ProfNet and Help a Reporter Out, using whoever happens to respond — and whatever you do, do NOT check out the sources you get from there to make sure they’re credible.
  • When the editor asks you for backup on your facts, tell him you’re the backup. And whenever you get the chance, inject your opinion into the article.
John Lemke

Seven Ways Your Physical Environment Can Help or Hinder Your Writing | Writing Forward - 0 views

  • Are You Likely to be Interrupted?
  • What Can You Hear?
  • Are You Sitting Comfortably?
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  • How Much Clutter Can You See?
  • What’s the Mood of Your Room Like?
  • Are Your Tools Good Ones?
  • Just imagine trying to write with a dried-up pen, where you have to keep stopping to go over too-faint words.
  • If your keyboard is fiddly to type on, if the software you’re using freezes or crashes, or if you’re struggling in some way against your tools, don’t put up with this: change it.
  • Are You Allowing Distractions In?
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    A good approach to looking at how your environment impacts your productivity. 
John Lemke

The Only 6 Posts Worth Writing (and How to Totally Nail Each One) - 0 views

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    A nice how-to with lots of examples.
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