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John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
       
      This means finding your voice.
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  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

How to Find Inspiration for Your Blog Posts (38 Experts Reveal Their Secrets) | The Cre... - 0 views

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    While a writer must write whether motivated or not, it is nice to hear how others deal with inspiration.
John Lemke

How to Become a Freelance Writer in 900 Simple Steps - Part 1: Risky Business | LitReactor - 0 views

  • What exactly do freelance copywriters write? Everything! From ad copy to newsletters, from policies to blogs, from business proposals to brochures, and from catalog blurbs to t-shirt taglines, there's nothing off-limits. James told me she's worked on everything from tweets for non-profits to ghost writing a book for a motivational speaker to writing taglines for Nike. So, if you are after variety, it appears that the freelance thing delivers. Sure, some freelances have specialties, but generally speaking, they are just really skilled at writing and they help businesses who need someone with that skill to produce written content. Unlike traditional writers, these people don't get their names in the byline, but they do get paid hourly for their work. Did you catch that? HOUR-LY.
John Lemke

How I Make a Living as a Writer (and You Can, Too) - 0 views

  • If you sit down at a blank screen every day and simply do nothing then you are a writer. If you write one word, even better. Some people will disagree. Maybe you will disagree. That's fine. We also can all disagree. Meanwhile, our DNA is telling us we are pretty much exactly the same.
  • I try to read pieces or chapters in 3-4 books a day or more. I read at least from one non-fiction, one or two quality fiction, and one inspirational. I try to read at the level I want to write. I do this in the morning before I start writing.
  • Destroy every gatekeeper.
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  • Do what you want. Self-publishing simply means you write a book and you figure out how to get it into the hands of other people. It might just be you sell it on your email list. Congrats! You're then a published author. In my post "How to Self Publish a Bestseller" I write about the details and the numbers.
  • This seems opposite of what I said above. But blogging is not such a bad idea. How come? Because it makes you write every day. And it also is fun to build friends and community around your blog. But if you want to blog, don't just register a domain name and start blogging. You won't get any traffic.
  • There's a thousand ways to build community and practice writing on the Internet. Blog is one of them but there are many others. My #1 suggestion: first practice on Quora (cc Marc Bodnick) If you go there, follow me and say "Hi!".
  • If you don't write every day, you won't know what your potential skill level is. You will be producing sub-par work. And in a world where 15 million books will be published this year, your book will have little chance to shine.
  • Do the math: if you just write 1,000 words a day that are publishable then you have a book every two months. 1,000 words a day is not easy. But it's not hard either.
  • No. You used to be able to make a living writing articles. Just a few years ago. In 2005 I made a good living writing about 3-4 articles a day for different publications while I was running my fund and before I started and sold Stockpickr. But those days are over. People just don't pay for content. And there are too many writers. It's a supply and demand thing.
  • ou have to write more than one book. And for most people, you have to write dozens of books.
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    A great article of advice from a published author.
John Lemke

The lazy person's guide to writing great copy - fast! » SEO Copywriting - 0 views

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    Some tips to keep your output rolling on schedule.
John Lemke

» Increase Your Freelance Writing Income in 5 Days : Freedom With Writing - 0 views

  • Spend a few minutes setting up an email system that you can use to contact potential clients. The ideal system will let you contact many people at once, based on a custom list that you create.
  • you need to spend the time to create a custom pitch to that matches your potential clients very closely. Once that is done, set your email system to send the email out at 8am on Tuesday
  • look for potential network possibilities. This should only take about 5 minutes of your time. You want to check Meetup.com for both freelance writing networking as well as networking opportunities within your writing specialties. Check for local community meetings such as School board and city/county council meetings. All of these are great places to meet potential clients.
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  • oday is the day for cold calling. Most people don’t particularly enjoy this aspect of marketing but it is extremely valuable. Use the list you made on Monday and call each company.
  • By now you are getting some serious responses to your quick burst activities. So today you want to focus on social media. If you don’t already have Facebook and Twitter accounts for your freelance writing business, this is the time to set them up. You should also have a LinkedIn account. If not, set one of those up as well. Then go into the settings of LinkedIn and Twitter and set them up to update whenever you post to the associated Facebook page. Properly setting up your social media pages is extremely important; you are selling yourself. Make it look good.
  • PLEASE do not use your personal Facebook page for this. You do not want clients and potential clients to see the funny faces you made during your best friends wedding reception! Use your professional Facebook page for this and close your personal page to anyone but friends. If you are thinking it doesn’t matter, look at your page as though you were the client. That should do it.
  • Ok we are at the end of the week. You have set up an email marketing blitz, found and attended networking opportunities, written a letter to your local paper, cold called potential clients and set up your social media sites (and are updating them!) The only thing left is to update your Freelance Writing Website.
John Lemke

» How to Get Paid as an "Elite" Writer with iWriter : Freedom With Writing - 0 views

  • iWriter is perfect for both the beginning and the established writer that wants to add another writing site to their list.
  • The range of these topics is considerably greater than most writing sites and includes pretty much anything you would want to write about and probably a few things you never considered.
  • Unlike many sites, there is no article submission required for approval. Don’t let this throw you and make you think less of this site. The site simply uses other methods to get and keep quality writers. This is great because you can get started immediately instead of waiting for an editor to approve your work.
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  • You can select the type of writings you want to do. Your choices are articles, ebooks and rewrites.
  • A rather odd note is that the writing block area specifically tells you not to copy and paste from other software into the block. However the FAQ suggests doing so. I recommend the copy and paste method simply because if there is a glitch during submission then there is little chance of recovery and you would need to start over. As an alternate, you can copy and past your work from the writing block into your word processor.
  • Essentially, you have to write at least 30 articles and have a rating of 4 stars to move to the Premium level. Once you hit 4.6 stars you move into the Elite tier. The only ratings that count are those from clients, iWriter only counts your articles. Because of this it’s important to do a good job for the clients and it’s also important to pay attention to the types of clients that you choose. Clients that reject often and are overly demanding may not be worth the effort.
  • Payment is made once your account reaches the minimum of $20 and is paid to your Paypal account.
  • Set up notifications for the topics that interest you
  • Get up early on Monday. Monday is when many new articles are added to the system.
  • Take many small articles at first.
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    This one looks very promising.
John Lemke

3 Steps for Creating Meaningful Goals That Will Help You Make Progress as a Writer - 0 views

  • This goes beyond setting goals for individual projects and instead spans all parts of your writing life, from pitching to craft to the business side.
  • Brainstorm all the things you’d love to see yourself accomplishing as a writer. Once you’ve got your ideas down on paper, streamline those thoughts by writing in one sentence that encompasses your overall objective for writing.
  • Each big picture requires a different set of tasks. And each short-term goal will flow naturally from your big picture goal.
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  • Create specific dates by which you want to reach each short-term goal. It may initially feel strange and groundless to set deadlines when you’re unsure of how long things should take. Do it anyway. You can always go back and edit. In fact, you should regularly edit and tweak your goals as you gain expertise and knowledge
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    I am big on goal oriented planning.  This is good article, complete with personal examples from the author, on how to specifically apply the process to copy and freelance writing.
John Lemke

How To Write Well: 10 Essential Self-Editing Tips | Write to Done - 0 views

  • The easiest way to write well is to edit your writing. The best person to edit a manuscript, article or blog post is the author herself.
  • Leave your writing alone for a while
  • Pay attention to what jumps out at you as awkward.
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  • You’ll catch clunky sentences, missing and repetitive words, and misspellings.
  • Make a list of your most common offenders. Then search for those words and see if you can take them out without altering your intended meaning.
  • Take a look at each sentence and see how many words you can cut out.
  • Check to make sure you put commas before direct address in dialog.
  • The most mutilated verbs are lay, sink, drag, swim, and shine.
  • Flowery verbs such as quizzed, extrapolated, exclaimed, and interjected, stick out. Instead, use said and asked, with an occasional replied or answered.
  • When sentences begin with “it was” and “there were,” readers are left wondering exactly what “it” is. These words are vague. “It was hot today” can easily be replaced with “the sun baked his shoulders,” which paints a clearer picture. Think: strong nouns and verbs.
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    A good list of tips to help you with your re-writes.
John Lemke

» "Is there really writing work out there?" : Freedom With Writing - 0 views

  • How, then, do writing opportunities work? To be paid for writing, you need to look for a person with two characteristics: They’ve got money to spare. They’re looking for writers. This could be: A magazine editor who is looking for feature articles. An aristocrat or multi-billionaire who wants to support the career of an aspiring artist. A blogger who makes money from advertisements, or from selling information products, but is too busy to do all their blogging themselves. A book publisher who is looking for the next Da Vinci Code or Harry Potter. A business owner who needs help from a writer to promote their business. Do you see where this is going? There are writing opportunities out there, if you know where to look, and if you know the right people.
  • First, the more money a potential client has, the more they’ll be willing to pay you. Bloggers and content creators don’t typically earn much money from advertising. That’s why revenue sharing sites, which share advertising revenue with writers in exchange for content, often pay a relatively low rate. Magazine editors and book publishers are somewhere in the middle. They pay reasonably well, but they’re looking for extremely high quality, so you’ve got to be real good to get their attention. Business owners who have a steady income usually pay the most generous fees to writers. Businesses have a budget for marketing, so they’ve got cash to splash.
John Lemke

» How You Can Make Money At Home Through MadContent : Freedom With Writing - 0 views

  • MadContent.com is a bit unique in that they cater to customers and clients who are in need of SEO services. SEO, or search engine optimization, is a method that involves strategically placing specific keywords at predetermined intervals in articles, product descriptions, and more. Through using SEO, customers and clients of MadContent.com may be able to boost their search engine rankings organically when the specified keywords are searched for.
  • However, MadContent does require prior experience. Specifically, when applying to work for the company through the online application form, you will be required to submit a sample of your work. Prior SEO experience is a plus, and work completed through the site will be required to meet certain SEO requirements. Understanding the basics of SEO and being apply to apply the strategy into your work is necessary. Further, assignments are provided to you via Elance.com, so you do need to have a valid Elance.com account in order to apply to work for this company.
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    Mad Content requires experience and is SEO focused. You will have to submit a sample and meet certain SEO requirements on all assignments submitted. 
John Lemke

How to Make Your Writing Concise - 0 views

  • It’s not as violent as it sounds, but this process can prove painful for many writers; it’s all about getting rid of self-indulgent, flowery writing
  • don’t go off the deep end with the thesaurus. Don’t choose every synonym Word suggests for your replacements, as some lead to awkward phrasing and don’t fit within the context. Your words should fit naturally in the sentence while also decreasing redundancy.
  • go over your work as if you were an editor. Take a red pen to your words, and cut out anything the content can do without.
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  • Look for words and phrases like “a number of,” “in order to,” and especially “that.” All can be replaced with shorter and more powerful words or can be completely cut out.
  • it should never be the first thing on your mind while writing.
  • Don’t be too hard on yourself if you can’t get rid of all forms of “to be,” but make sure there is no other way to phrase the sentence before you give up.
John Lemke

6 Smart Ways to Find Out if a Magazine Pays for Freelance Articles | The Renegade Writer - 0 views

  • The Writer’s Market and Mediabistro’s How to Pitch guides both offer information on their listed magazines for what percentage of the publication is freelanced out, and of pay rates. If the magazine you want is in there, you’re set with the info you need.
  • Many magazines have their writer’s guidelines right on their website these days. Poke around there and see if you can turn up any “write for us” information.
  • Don’t overlook the insights the mighty search engine might bring you if you do a search on “pay at X magazine.”
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  • Do some searches on job-ad compilation sites such as Indeed.com, or on LinkedIn and see if they’re hiring staffers. If they hire paid writers full-time and do use freelancers, it’s a fair bet that they pay freelancers, too.
  • If you don’t know other freelance writers, you need to. Don’t think of other freelance as the competition — they are your sounding board and may know about magazines you want to try. They can refer you gigs, too.
  • When all else fails, see if you can scare up a phone number for the magazine and call. Barring that, find an editorial email and try that. View lack of response as a strong indicator that they don’t pay.
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    If you are writing for income, you obviously want to get paid.  This article gives some good advice on how to gain the knowledge and avoid the school of hard knocks.
John Lemke

So, How DO You Promote a Blog Post, Anyway? - 0 views

  • Comment on their posts.
  • If you want to build a blog, the reality is that Twitter is one of the most important platforms for sharing, probably followed by Google+, at this point. If you’re in a home/food/how-to niche, Pinterest may be important to you as well. If Facebook seems like a place people talk about your topic a lot, it might be useful, too.
  • There are plenty of tools out there — among the most popular are AddtoAny, ShareThis, and Sharebar (which is what I’m currently using).
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  • Reverse-engineer your social-media success by noticing what sorts of posts get shared a lot in your niche, and writing something along those lines.
  • the key ingredient: Write a strong headline
  • Use hashtags
  • Use a scheduler
  • Don’t just keep retweeting your headline and link. Instead, vary what you say.
  • Be sure you share other things inbetween the repetitions of your new post. Do some scanning, find some interesting stuff, and lace it into your schedule as well, so you don’t start looking like an obnoxious salesman and continue to appear to be putting out useful, varied info.
John Lemke

How to Make Absolutely Sure Your Article Gets Killed - 0 views

  • When your article assignment is to write 1,000 words and you turn in 2,000 words, it creates all kinds of problems for your editor. She’ll need to comb through your article and decide which 1,000 words she can cut. After all, she has only so much space, so she has to make it fit. Now, don’t get all wishy-washy on me and turn the extra material into a bonus sidebar. Just squish all those extra words in there and let your editor deal with it.
  • Avoid showing even a modicum of personality. If you want your article killed, it should look like it was written by a robot…a robot that doesn’t speak English.
  • When you get an assignment, your client will send you a little thing called an assignment letter, which details the specs of the assignment. Ignore this.
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  • If those don’t work out, over-rely on source-finding services like ProfNet and Help a Reporter Out, using whoever happens to respond — and whatever you do, do NOT check out the sources you get from there to make sure they’re credible.
  • When the editor asks you for backup on your facts, tell him you’re the backup. And whenever you get the chance, inject your opinion into the article.
John Lemke

Seven Ways Your Physical Environment Can Help or Hinder Your Writing | Writing Forward - 0 views

  • Are You Likely to be Interrupted?
  • What Can You Hear?
  • Are You Sitting Comfortably?
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  • How Much Clutter Can You See?
  • What’s the Mood of Your Room Like?
  • Are Your Tools Good Ones?
  • Just imagine trying to write with a dried-up pen, where you have to keep stopping to go over too-faint words.
  • If your keyboard is fiddly to type on, if the software you’re using freezes or crashes, or if you’re struggling in some way against your tools, don’t put up with this: change it.
  • Are You Allowing Distractions In?
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    A good approach to looking at how your environment impacts your productivity. 
John Lemke

The Only 6 Posts Worth Writing (and How to Totally Nail Each One) - 0 views

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    A nice how-to with lots of examples.
John Lemke

How to Write When You're Not a Writer - 0 views

  • The content on your website doesn’t need to appeal to a broad audience like print media does. It also doesn’t need to be on a broad topic. Quite the opposite, actually. Your website and social media content will be quite specific. And what’s more, unlike print media if you do make a mistake it only takes moments to correct. What’s not to love about that?
  • web content is also more conversational. Content is written to feel personal – as if you’re speaking directly to your audience
John Lemke

Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Los... - 0 views

  • Search, and Google in particular (with 90% of worldwide share), still drive vastly greater quantities of traffic than all the social networks combined (some good research from DefineMG here). Given Google’s 3.5+ Billion searches performed each day, that shouldn’t be a surprise, but to many bloggers, thinking about search, Google, and all that “SEO stuff” has been put aside in favor of Facebook shares, likes, tweets, +1s, and the more visible feedback and applause that come from social sources.
  • Thankfully, you can resolve to make this a priority in the future. It may sound like a bad infomercial, but you can substantially upgrade your blog’s SEO potential with less than 5 minutes per post. Here’s how:
  • The other keyword research source I’d encourage you to pursue is Google’s autosuggest.
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  • Once you’ve found a few keywords that might work, modify your blog post’s title to include it if you can.
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    Most people publish to be found and read.  If that is the case, how can you ignore SEO?
John Lemke

How to Stop the Psychodramas and Get Your Writing Done - 0 views

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    An article about how writers are often their own worst enemy. Almost every successful writer has "write daily" as rule number one. Those that let themselves fail have rules like "I need inspiration", "I write better in the morning", etc., I don't care if it is a journal, editorial, tweet or a FB post, if you wish to write, find a way to write daily.
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