Group items tagged

In a world full of smartphones, augmented reality (AR) campaigns are a very smart and unique way for brands to engage with consumers. Instead of watching a television commercial, looking at an ad in a magazine, or seeing a quick web ad before your video, AR lets consumers actually interact with the brand.

Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. Augmented reality has many applications, and many areas can benefit from the usage of AR technology.

The problem with augmented reality is its perception as digital gimmickry: a technology in search of a useful application that's often hijacked for novelty purposes. AR can make cartoon monsters jump out of crisp packets or make tweets float in the air above the place they were posted from, but there's little evidence that people enjoy this half as much as brands looking for an easy PR win, or AR technologists.

The problem with augmented reality is its perception as digital gimmickry: a technology in search of a useful application that's often hijacked for novelty purposes. AR can make cartoon monsters jump out of crisp packets or make tweets float in the air above the place they were posted from, but there's little evidence that people enjoy this half as much as brands looking for an easy PR win, or AR technologists.

While our top priority on AR Week on Pocket-lint was to speak to our five leading experts in the field of augment reality to find out what's going on at the cutting edge, we couldn't but help ask them to become part soothsayer as well.

Nota for iPad will blow you away from the very first time you launch it. The interface and design are incredibly elegant and beautiful. It doesn't hurt that the information and features are just as powerful too.

"Referencias en la web: Monográfico sobre Realidad Aumentada de Educ.ar Realidad aumentada en Scoopit, recopilación de Jose Luís. En Crea con Laura: aplicaciones educativas móviles. m-learning+ consumidores responsables ¿Móvil en aula? Reflexión-Propuestas La seguridad de los dispositivos móviles en la escuela.Presentación de Carlos López Morante publicada en Prezi. How College Student use their cellphones Creating a plan with students to use cell phones for learning Los dispositivos de movilidad invaden las aulas 54 formes d'utilitzar codis QR en educación"

Blog del curso de Espiral RA y QR

AR, RA