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In a world full of smartphones, augmented reality (AR) campaigns are a very smart and unique way for brands to engage with consumers. Instead of watching a television commercial, looking at an ad in a magazine, or seeing a quick web ad before your video, AR lets consumers actually interact with the brand.

Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. Augmented reality has many applications, and many areas can benefit from the usage of AR technology.

While our top priority on AR Week on Pocket-lint was to speak to our five leading experts in the field of augment reality to find out what's going on at the cutting edge, we couldn't but help ask them to become part soothsayer as well.

The problem with augmented reality is its perception as digital gimmickry: a technology in search of a useful application that's often hijacked for novelty purposes. AR can make cartoon monsters jump out of crisp packets or make tweets float in the air above the place they were posted from, but there's little evidence that people enjoy this half as much as brands looking for an easy PR win, or AR technologists.

The problem with augmented reality is its perception as digital gimmickry: a technology in search of a useful application that's often hijacked for novelty purposes. AR can make cartoon monsters jump out of crisp packets or make tweets float in the air above the place they were posted from, but there's little evidence that people enjoy this half as much as brands looking for an easy PR win, or AR technologists.

AR, RA

Un vídeo que muestra la posibles aplicaciones futuras de realidad aumentada móvil y por computador. (* Puedes elegir subtítulos > traducir subtítulos) A continuación puedes encontrar unas guías que se centran en las técnicas y los aspectos prácticos relacionados con la tecnología y le dará una idea de cómo la realidad aumentada puede ser utilizado con eficacia.