Everyone keeps on hearing about this mysterious SEO that is supposed to be the lifeline of businesses on the web. What's it all about? Is this something that could magically transform your vid production into viral status overnight or maybe a black hat technique to keep your name on the first page of Google search results?
Marketing, that's what the fuss is all about. SEO is closely related to what businesses do irl as advertising and marketing, only it lives online. This is one of the strong factors behind websites ranking first on online searches -- a most coveted spot on the web. Say, you have this cozy restaurant in Cebu. Everything's cool, you even get a steady stream of customers every day from word-of-mouth advertisement of local patrons. However, having a presence on the web will propel this popularity into another level. Every time someone type "Cebu restaurant" or "good restaurant in Cebu" on a search engine, you will be there on the first page, among the top results.
The kicker is, All businesses want to be on the top results but search engines would want to have only the relevant websites on their search results. You could imagine just how this became a cat-and-mouse game that makes the whole thing progressively complex every day. (Search engines claim to tweak their search algorithm multiple times in a day!)
To increase your website's ranking and exposure in search results you have to obtain an understanding of how search engines work (or at least have an educated guess). Also, identify what search phrases people type in search engines. There are hundreds of various signals search engines claim to incorporate in their search and ranking codes -- most of which cannot, if at all known, be easily influenced.
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