Marti will discuss Point Inside's ability to help retailers create increased and personalized engagement between the shopper and brick and mortar retailers that will:

Getting Actionable Insight from In-Store Shopper Behavior Data

Brick-and-mortar stores have long wanted to track consumers the way online merchants do and are starting to figure out how. They’re using security cameras to monitor shopping behavior and tracking mobile phones to divine which stores people visit.

watches how customers interact with store displays. Then it correlates the results with sales data to figure out the percentage of customers who buy something, right down to individual products.