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"It was not long ago that producing multimedia digital content required expensive equipment and deep levels of technical expertise. We are at the point now where anyone can create and publish very compelling content with nothing more complex than a web browser. The point is not that these are professional level production tools, but that the barrier of entry to content creation can be drastically low. And you should find a new mode of creativity when the tool have some limits as to what they can do-- and find that the core of the story is much more important than a widget."

"More than a century before Elmore Leonard's ten rules of writing inspired similar sets of commandments by Neil Gaiman, Zadie Smith, and Margaret Atwood, one of humanity's greatest minds did precisely that."