"Project X (OUP)
The books are aimed at school children up to the age of nine
Books illustrated with computer- generated images are the latest attempt to get boys to enjoy reading.
Oxford University Press (OUP) claims the "truly boy-friendly" content and structure of its Project X books will appeal to boys up the age of nine.
The books have been tested in 2,000 schools and can be used interactively through CD-Roms and whiteboards.
But critics dismissed the publications as "ghastly" and a shallow attempt to mimic computer games. "