Interesting article in the NYT by Taffy Brodesser-Akner from Dec. 28, 2013 about the life coach, Martha Beck, who has built a multimillion-dollar business on helping executives, and others, find their passion and what they want to do with their lives. Her biggest money maker is her certification process for her method of life coaching. She trains others and they pay for the courses, pay for the certification, pay to have her seal on their websites.
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