When Big Data Marketing Becomes Stalking - Scientific American - 0 views
www.scientificamerican.com/...ata-marketing-becomes-stalking
big_data privacy Scientific_American Crawford womenslearningstudio
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but we do know that third-party data brokers sell all manner of information to businesses, including “police officers’ home addresses, rape sufferers, and genetic disease sufferers” as well as suspected alcoholics and cancer and HIV/AIDS patients.
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The first is that almost everything is personal. In the words of computer scientists Arvind Narayanan (Princeton
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this model simply doesn’t reflect the reality of the deeply unequal situation we now face. Those who wield the tools of data tracking and analytics have far more power than those who don’t.
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narrow focus on individual responsibility is not enough. The scale of the problem far exceeds the individual: it is systemic. We are now faced with large-scale experiments on city streets where people are in a state of forced participation, without any real ability to negotiate the terms, and often without the knowledge their data is being collected.