An interesting blog post by Ian Cleary, April 2014, Razor Social, to improve websites for conversions (among other related topics)
Tools for driving traffic and converting viewers
1. Landing Page Tools--Lead Pages is a software
2. Analytics software
3. Marketing automation software
4. Competitor research tools
5. Content sharing tools
Short and clear guide to make much more effective use of Slideshare by Ian Cleary at Razor Social. Identifies slide building tools such as Haiku Deck, Canva for graphics, Chartblocks for charts, and inserting links in the presentation after the first three slides. (an odd restriction of Slideshare's)
Blog post on website maintenance, Ian Cleary, 2014. Need to consider these things on our website.
1. Are your page titles and descriptions configured correctly?
2. Are there pages indexed that shouldn't be? (and what to do about it)
3. Review your robots.txt
4. Review your sitemaps
5. Assess your website's performance