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And therein lies the rub. The image of girls getting out of hand is hard for some to swallow.

Experts predict that Japan’s population will shrink to 108 million by 2030, and critics of the otaku phenomenon blame men and women who can now live meaningful lives without human companionship. One analyst says that the rampant creativity of otaku is rivaled only by their stunted emotional growth. Journalist Yumiko Sugiura, who literally wrote the book on fujoshi (2006’s The Fujoshi-izing World: The Female Otaku of East Ikebukuro), says women who indulge fantasies of queer love rather than finding boyfriends face an even greater backlash than their male counterparts. She believes that, via yaoi, fujoshi demonstrate dissatisfaction with traditional Japanese expectations of what a woman’s life should be.

The defining characteristic of boys’ love, I’d argue, is that it is a narrative about the romantic or erotic relationship between two or more male characters that has been created with the intention of appealing to a female audience.

This broad definition of boys’ love has the advantage, to academics, of expanding it beyond its traditional application to Japanese or other Asian media (usually manga and anime) to encompass non-Asian genres such as slash and to permit the analysis of books about male/male relationships written by women that have otherwise been left out of such categorization

Subgenres within boys’ love, then, would include those various categories based on setting, source material, age of characters, status of presentation, plot type, and the like.