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e-reader buyers are likely to buy a lot more books than print readers, meaning they’re going to wield market power out of proportion to their numbers

those people who stick with print. They might enjoy old-fashioned reading more, but I’ll bet that, on average, e-reader owners get to do a lot more of it.

About 82 percent of Power Buyers (consumers who acquire e-books on a weekly basis) say they prefer e-books over print and nearly 70 percent of Non-Power Buyers say they now prefer e- over print.

If three-quarters of an undefined survey group likes paper but a majority of the actual customer base likes digital, what are the chances that most of that 75% don’t buy very many books in the first place?