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Therefore, it's no surprise that global eCommerce sales are expected to hit $5.5 trillion in 2022, according to Statista. But while you have more potential customers, more competitors are also trying to take their share of the eCommerce pie.
So, don't expect internet users to land on your website and launch a buying spree without your effort. That's why marketing is vital to any successful eCommerce business's operations.
Now, there's no single strategy that works for every eCommerce business. So how do you know the best for your business?
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How do you know what strategy is best for your eCommerce business?
As I mentioned earlier, every eCommerce business's marketing strategy is unique according to various factors. Nevertheless, here are three critical considerations to help you discover the best marketing strategy for your eCommerce business.
Your ideal buyer
While billions of users are online, only a few profiles of people qualify as your ideal customer. Therefore, defining your ideal buyers will determine most of your marketing and even business decisions.
You can define your ideal buyer by creating a buyer persona, which will include details such as:
* Name
* Gender
* Age
* Income
* Favorite marketing channels
* Location
* Pain points
* Ambitions
* Hobbies
These pieces of information will determine elements of your marketing campaigns, such as marketing channels, brand voice, targeting criteria, and more. Here's an eCommerce buyer persona example from Drip:
Your marketing goals
Although your overall goal is to acquire more customers and revenue, there are many stages of that journey. Your marketing campaigns at various buyer journey stages will have different goals.
Common marketing goals for eCommerce businesses include:
* Brand awareness
* Lead acquisition
* Customer acquisition
* Customer retention
Once you hav
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You receive a free Etsy account when you launch an Etsy shop. This is a fantastic approach to begin advertising and selling your goods on Etsy. You can set up your shop, list your products, and start taking orders using your free Etsy account.
How does Etsy Accounts work?
The e-commerce site Etsy specializes in distinctive factory-made products as well as handcrafted or vintage goods and supplies. You may manage your shop and transactions on the Etsy website using an Etsy account. You may build up your shop, post things for sale, and handle orders using your account. Through your account, you can also communicate with Etsy's administrators and purchasers. Buy Etsy Accounts
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