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david7639

Everything You Need to Know About E-Commerce - 0 views

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    Therefore, it's no surprise that global eCommerce sales are expected to hit $5.5 trillion in 2022, according to Statista. But while you have more potential customers, more competitors are also trying to take their share of the eCommerce pie. So, don't expect internet users to land on your website and launch a buying spree without your effort. That's why marketing is vital to any successful eCommerce business's operations. Now, there's no single strategy that works for every eCommerce business. So how do you know the best for your business? ecommerce app development company guide will show you the most effective marketing strategies and how to identify the best for your needs. How do you know what strategy is best for your eCommerce business? As I mentioned earlier, every eCommerce business's marketing strategy is unique according to various factors. Nevertheless, here are three critical considerations to help you discover the best marketing strategy for your eCommerce business. Your ideal buyer While billions of users are online, only a few profiles of people qualify as your ideal customer. Therefore, defining your ideal buyers will determine most of your marketing and even business decisions. You can define your ideal buyer by creating a buyer persona, which will include details such as: * Name * Gender * Age * Income * Favorite marketing channels * Location * Pain points * Ambitions * Hobbies These pieces of information will determine elements of your marketing campaigns, such as marketing channels, brand voice, targeting criteria, and more. Here's an eCommerce buyer persona example from Drip: Your marketing goals Although your overall goal is to acquire more customers and revenue, there are many stages of that journey. Your marketing campaigns at various buyer journey stages will have different goals. Common marketing goals for eCommerce businesses include: * Brand awareness * Lead acquisition * Customer acquisition * Customer retention Once you hav
Paul Beaufait

MultiBrief: Effectively incorporating technology with English learners - 2 views

  • Perhaps the first consideration is the instructional purpose of the lesson, and how the technology will enhance that purpose or help students to achieve the goals and objectives of the lesson.
  • Technology, as mentioned earlier, has the power to increase student knowledge and skills in various content areas. Yet another consideration that must be taken into account when working with English learners is how the technology is increasing academic language knowledge and skills. It is critical, then, that teachers take into account not only the content goals and objectives for the lesson, but also the language goals and objectives as well as the linguistic demand of the tasks students will need to accomplish in the classroom.
  • English learners need additional instructional supports or scaffolds, including providing students with necessary background knowledge that other students may possess, using graphic organizers, pictures/visuals, demonstrations and realia, and providing redundant information and differentiated instruction based on students' language proficiency level. When researching various technology tools, it is critical that we investigate how the tool addresses these principles.
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  • The use of technology in the classroom is quickly becoming not only commonplace, but also essential for helping students gain the 21st-century skills they will need to be successful in the future.
  • when implementing technology in the classroom, an important component of instruction is to teach students how to use technology effectively and responsibly. Students may need guidance and instruction on how to use technology appropriately given the task and learning at hand, how to avoid distractions with technology, and how to effectively navigate the digital world.
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    In this article, Herrmann explains principles to guide the adoption and utilisation of technology to help meet general and specific needs of English-as-an-additional language learners.
Jose Antonio da Silva

A practical guide to creating learning scenarios: part 2 | Onlignment - 17 views

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    In part 1 of this series, we looked at what a learning scenario is, its basic structure, capabilities and applications. We move on now to look in more detail at the steps involved in creating simple scenarios to support learners in understanding the principles underlying everyday problem-solving and decision 
Paul Beaufait

Teaching Topics: Jack C. Richards - EFL CLASSROOM 2.0 - 5 views

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    This page features a compilation of over twenty videos (YouTube) and related materials (PDFs) on language learning and teaching produced by Jack C. Richards.
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